Rick Harrison's family is starting an education fund for the child of his own late son, but it's not out of necessity ... it's actually to appease friends and fans who want to help.
Here's the deal ... in the wake of Adam Harrison's death last month, the Harrisons have been inundated with pleas from people far and wide who've been asking how they can support in the family's time of need.
A Harrison family rep tells us that Adam's ex-wife, Jennifer, also has had tons of people contacting her asking for ways they can help her in this difficult time.
In light of this influx of people wanting to chip in and provide assistance -- we're told the Harrisons decided to create an outlet where folks can solicit gifts if they feel so inclined ... benefitting Adam and Jennifer's son, Colton. Colton is a young kid in elementary school ... and the fund created will go toward his future educational endeavors.
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The rep tells us this seems to be the best way to make sure people's goodwill and charitable efforts are put to the best use.
TMZ broke the story ... Adam tragically died from a fentanyl overdose last month. Adam's father, Rick, told us the fentanyl crisis in our country must be taken more seriously ... as it seems the drug is continuing to flow over the border.
Thousands of fans have sent their condolences to the Harrison family ... including two of Donald Trump's sons, who gave Rick a personal phone call following Adam's passing.
Worth noting ... this isn't the Harrisons at large begging the public for cash on behalf of a relative -- it's just them satisfying what a lot of folks have been asking for ... a way to help.