Three 6 Mafia's DJ Paul Says Social Media Era is Most Difficult After Nelly Picks '00s
DJ Paul Nelly's Right ... '00s Rap Era Harder Than '90s But Social Media Era's The Pits!!!
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DJ Paul is picking today's social media rap era as the toughest all-time to navigate but for argumentive purposes, he agrees with Nelly that the '00s were harder than the '90s!!!
TMZ Hip Hop caught up with the Three 6 Mafia star on Friday amid his jampacked week touring in Arizona and a quick ponder determined Nelly was on the money picking the '00s ... it wasn't much of a debate!!!
Nelly had social media in a frenzy all week after appearing on HBO's "The Shop." The Diamond-selling rapper argued for his own era ... he hit the 10-milly sales mark duking it out with Jay-Z, Eminem, 50 Cent and Ludacris ... the era was sprouting future hip hop legends like weeds.
Paul's the perfect guy to ask for the question ... he and Three 6 Mafia were an instant regional success in Memphis after debuting in the mid-90s, earning platinum plaques in both decades and even Oscar gold in 2006!!!
Despite the group's success, Paul also remembers having to take a backseat to Eminem on the charts after their '00s crossover but doesn't remember having to claw for attention in the '90s ... Master P and No Limit, Juvenile and Cash Money felt like their only Southern competition at the time.
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It's the present day, Paul claims is kicking everyone's ass because of social media trolls!!!
He's still taking his rap career seriously... he and longtime collaborator RiFF RAFF released a new "Talky Talky" single just today and he plans on releasing joint albums with both Krayzie Bone and Young Buck.
Paul says if he could wave a magic wand, artist promo would return to its brick-and-mortar roots ... but adapt or die is the name of the rap game!!!