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Abercrombie & Fitch

Stock PLUMMETS

After Dissing 'Jersey Shore'

8/17/2011 11:24 AM PDT BY TMZ STAFF

0817_situation_anf_EXD
The Situation could have more market power than anyone imagined -- because a day after Abercrombie & Fitch offered him and the other "Jersey Shore" cast members cash NOT to wear its clothes ... the company's stock plummeted 9%.

Abercrombie's stock hit the new low today -- the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products.

Abercrombie fired off a press release yesterday, offering the cast "a substantial payment" in return for not wearing its threads, claiming The Situation goes against the "aspirational nature of its brand."

A source directly connected with The Situation tells TMZ ... Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing.

Translation -- this stunt backfired big time.


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94 COMMENTS

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16.

3Storms    

I can't beleive I live in an era where worthless-to-humanty guidos can earn millions for doing pretty much nothing and companies lose money by not pandering to them.


I don't want to live on this planet any more.

1128 days ago
17.

david    

how is this dork famous...he is a douche bag

1128 days ago
18.

Hah    

Guess we can only see D-Bags in real life wearing A&F

1128 days ago
19.

John    

Now they will have to replace all those black and white pictures of shirtless boys, with pics of The Situation's abs -- same audience.

1128 days ago
20.

Canadasux    

I needed a good laugh. Thanks TMZ - and A.F.

1128 days ago
21.

TS    

what exactly are a&f's business aspirations? they make clothes for fratty meat*****. pretty sure the situation and everyone else on that show falls into that category. a&f should just keep it real and own their ****ty demo.

1128 days ago
22.

John    

Now they will have to replace all those black and white pictures of shirtless boys in the stores, with pictures of The Situation's abs -- same audience. No complaints.

1128 days ago
23.

B-Kizzle    

Maybe it has to do with the earnings release they had today?...I'm no scientist though.

1128 days ago
24.

ken    

the stock dropped because their guidance for FY 2012 dropped

1128 days ago
25.

Change 2010    

Jersey Shore is ghetto.
Not doing A & F any good

1128 days ago
26.

kimborock    

AHAHAHAHAHAHAHAHA!!!!

1128 days ago
27.

user007    

Ummm ANF(their stock symbol) also came out with their quarterly earnings this morning. Clearly the street didn't like the numbers and the stock is down on that REAL news. The stock rallied from $60... to $70 going into earnings so it looks like a "buy the rumor sell the news" situation(no pun intended).

1128 days ago
28.

lou    

forget A&F want some nice t-shirts check out www.luson.ca

1128 days ago
29.

Michael    

the stock priced dropped by they announced their earning this morning and they were the worst in the companies history. the fact they dont want to be represented on the jersey shore had nothing to do with it.

1128 days ago
30.

DLiver420    

Buying A&F stock.

1128 days ago
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