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Abercrombie & Fitch

The Situation Can't Sue Us ...

We're ALLOWED to Mock Him

12/15/2011 1:05 AM PST BY TMZ STAFF

1214_situation_ambercrombie_ex
Abercrombie & Fitch is trying to end their ongoing feud with The Situation once and for all -- asking a judge to dimiss the "Jersey Shore" star's lawsuit against the clothing company ... on grounds dude can't take a joke.

The war between Sitch and A&F began back in August -- when A&F publicly offered to pay The Situation NOT to wear its clothing. A month later, Sitch sued the company, claiming it ripped off his "GTL" and "Situation" trademarks on a line of guido-mocking t-shirts (below).

Abercrombie & Fitch GTL and Fitchuation T-shirts
But now, A&F is trying to put an end to the back-and-forth -- claiming Sitch had no right to sue them in the first place ... because he doesn't technically own the trademarks in question ... he only applied for them.

What's more -- A&F claims Situation's application for "Gym Tan Laundry" has actually been suspended ... because MTV already owns "Gym Tanning Laundry," and the US Patent & Trademark Office thinks they're too similar.

But trademarks aside -- A&F insists its shirts are still protected under a law that allows parody as part of free speech ... in other words, the shirts were obviously a harmless joke ... albeit at the Situation's expense.

Bottom line, A&F is hoping to avoid further litigation by citing an often incontrovertible fact ... The Situation is full of crap. So far, no word back from Sitch's camp.

41 COMMENTS

No Avatar
1.

jimmy d    

THE SITUATION IS RIGHT! A&F are taking advantage of his name and likeness for profit without compensating him. Parody can be used but by and artist/news org. not by a for-profit company that has a history of profiting off trends. I hope sitch's lawyers don't let A&F get away with this, he deserves royalties on all products sold with his likeness.

993 days ago
2.

Michael Jackson Was A Pedo    

I always assumed GTL stood for Gay, Tan Laundry.
Seemed to fit that douche bag a little more.

993 days ago
3.

AyeJay    

Nothing says douchebag like wearing bedazzled sunglasses at night.
His nose must be pretty big for them to not be falling off his face.

993 days ago
4.

BB not bb    

I never even went in their store to shop around. Those giant posters of half naked boys on the beach in the dark entranceway kind of were too creepy for me. They seem snobby in there too. I am not sure what kind of clothes they sell, but I am sure it is just very expenseive and trendy overhyped commerical looks.

They probably are just throwing Sitch's name around for some free publicity. Maybe his style runs counter to their brand, even though he uses it as a part of his look. They do seem like they are trying to mock him. Maybe the company just needs some better PR and marketing people.


Maybe Mike is just trying to uphold the dignity of the Guido image. I guess he has the time and money to take these people on.


It is like style wars.

993 days ago
5.

lalalalalalalalalalalalalalalala!    

Neither has class... Even if it's a joke, why would anyone want to wear a shirt that reminds you of that silly group?

993 days ago
6.

karlew    

Hmm before me only 13 comments and 6 of those are spam ads. Think old "Sitch" should try to collect a lot of $$ as fast as he can because no one seems to care anymore.

993 days ago
7.

BEE    

just when i thought they went away...BAM....he's back....thanks TMZ you ruined my breakfast!!!!

993 days ago
8.

JJ    

COMPLETE DOPE...........

He's making money acting like a nitwit; ONLY in America

993 days ago
9.

Felis Leo    

Who cares, those shirts are ugly as **** anyway.

993 days ago
10.

mr know it all    

Are his 15 mins almost done yet?

993 days ago
11.

pimpc    

Get em' my boy Sitch.. Keep pimpin brother....Beep Beep!

993 days ago
12.

jujubee    

why why why wont this man go away??? does anybody actually like these people?

993 days ago
13.

Kari    

"The Situation" is a joke--and his 15 minutes are just about up. Lighten up, Buddy.

993 days ago
14.

Celebrities Suck    

Mike you're a douche bag with two left feet..

993 days ago
15.

UPYOURS    

Offer him an enema to settle, since he IS so full of crap. BTW, his nickname is ever so asinine

993 days ago
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