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Pharrell's Hat

ON FIRE!!!

Smokey Bear Don't Care

1/27/2014 10:15 AM PST BY TMZ STAFF
EXCLUSIVE

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It's the first time Smokey Bear's ever added fuel to a fire -- telling TMZ, he couldn't be more amped that Pharrell ripped off his famous hat last night at the Grammys ... which is more than we can say for Arby's.

If you didn't watch the Grammy Awards last night, you probably still saw Pharrell's insane Smokey Bear styled hat somewhere on the horizon ... and it caused a FIRESTORM on the Internet.

Obviously we didn't speak directly to Smokey Bear -- he's way too busy fighting fires -- but his rep tells us, they're ecstatic ... Pharrell's hat "is proof that Smokey is as relevant an icon today as he was 70 years ago."

Even Arby's got in on the action ... tweeting, "Hey @Pharrell, can we have our hat back?" Pharrell tweeted back, "Y'all tryna start a roast beef?"

Fun Fact: The U.S. Fire Service and The Ad Council created Smokey in 1944.

Only YOU can prevent fashion disasters.

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82 COMMENTS

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46.

Sandra     

The guy looked like a dork in that hat!!!

215 days ago
47.

Fallopia Lopez    

Stooooopid. And not stoopid good.

215 days ago
48.

Vote2012    

Oh yea he's cool.....if he wore that stupid looking hat in my neighborhood he would get pounded into the sidewalk.

215 days ago
49.

Hebegebe    

I think he is paying homage to or vying for a spot in a Wes Anderson film. Jacket=Ben Stiller in Royal Tenenbaums. Hat=Ed Norton in Moonrise Kingdom.

215 days ago
50.

YouDontSay    

I thought it was once of the worst grammy award shows ever. The music for the most part was horrible. Beyonce and Katy were horrible. Madonna with her grandma wiggle voice. What happened? Pink rocked.

215 days ago
51.

Bob    

Smokey Bear and Hardy's? So, someone on staff reads Gawker, eh?

215 days ago
52.

Yurra Knutz    

Where William Tell at?

215 days ago
53.

belieber forever.    

i luv pharrell but i don't like his hat lool :p

215 days ago
54.

Jeffsafe    

I think it makes him look like a condom

215 days ago
55.

Farmerdaughter    

I thought it looked like a wide-brimmed turd, or at least, a mashed, stepped-on campaign hat.

215 days ago
56.

xxx    

Apparently his fashion sense matches his music sense, zero.

215 days ago
57.

stellastar    

Unforgivable fashion!!!!

215 days ago
58.

tgelhardt    

You know the Arby's logo is an oven mitt right?

215 days ago
59.

Shannon     

Canadian Mountie

214 days ago
60.

Llwynn    

I love those that dare to be them self and not what the Hollywood machine tells them to say, do, sing, wear! You go boy!

214 days ago
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