Roy Moore Sues Sacha Baron Cohen for $95M

9/5/2018 1:00 PM PDT

Roy Moore Sues Sacha Baron Cohen for $95 Million Over 'Who Is America?' Stunt

Roy Moore followed through on his threat -- he's suing Sacha Baron Cohen for portraying him as a pedophile on national TV ... and he's gunning for tens of millions of dollars.

Moore and his wife, Kayla, filed suit against Sacha, Showtime and CBS for duping him into appearing on Cohen's "Who Is America?" In the episode Sacha, disguised as an ex-Israeli intelligence officer, waved a wand that could supposedly detect enzymes secreted by pedophiles.

Of course, the device went off like crazy when he used it on Moore. Viewers might have laughed, but Roy isn't.

According to the docs, obtained by TMZ, the entire interview was set up under false pretenses. The Moores say they never would've agreed to meet with Sacha or sign his release form had they known it was all a sham.

More importantly, they say Sacha's gag -- which aired last month -- made Roy look like a sex offender, and seriously tarnished his reputation, caused emotional distress and financial damage. They insist Roy is not a sex offender, and Sacha's prank amounts to defamation. They're suing for at least $95 million.

The former U.S. Senate hopeful faced multiple allegations that he'd preyed on minors decades ago ... accusations that surfaced while he was running for Senate in Alabama last year. He vehemently denied the claims, and has never been charged with a crime.