Diddy is calling out one of his biggest business partners -- potentially risking his own neck -- in order to take a stand in a Supreme Court case that will effect discrimination laws for all Americans.
Diddy's pissed off at Comcast, because the cable provider used his name and REVOLT channel as an example of how inclusive it is of minority-owned channels. Comcast is being sued by Byron Allen, who claims it refuses to carry his channels ... while it airs "lesser-known, white-owned" networks.
The case is now being heard in the high court, and when Comcast puffed its chest by using Diddy, the mogul had enough. Diddy says, "It is not accurate to use my name or my network as an example of inclusion." He adds, the cable company is putting "its legal tactics ahead of the rights of millions of Americans to be heard. This is not OK."
While it is true that we are in business with Comcast, it is not accurate to use my name or my network as an example of inclusion. I do not want my name to be used inaccurately so I must speak my truth.
In the simplest terms ... Comcast wants the Supreme Court to rule that under the Civil Rights Act of 1866, Byron must prove racial discrimination is the "sole cause" for it rejecting his channels.
As Diddy points out, "If they [Comcast] are successful, it will become much harder for any victim of discrimination to seek justice in court."
Beyond the Supreme Court case ... Diddy's making it clear he's not thrilled with this biz relationship with Comcast, anyway. He says, "REVOLT has never been in a position to truly compete on a fair playing field because it has not received the economic and distribution support necessary for real economic inclusion. Our relationship with Comcast is the illusion of economic inclusion"
We sense a heated, and awkward, conference call in Comcast's near future.