Well, the L.A. Rams 2020 season is already off to a bad start -- they just revealed the new Rams logo ... and people hate it!
Unclear why the NFL franchise decided for a massive rebrand -- most people liked the old logo -- but alas, here we are. Rams COO Kevin Demoff explained the team wanted a new look that represented the "vibrant sunny optimism of Southern California life."
The final product ... it's not horrible, it's just not great. Maybe it'll grow on people?
In a super dramatic video reveal, Demoff told fans the franchise has been working on the project for YEARS -- even including Nike and Riddell helmets to pitch in.
"Over the past few years, we have listened to you at training camp practices, at tailgates at The Coliseum and in focus groups about your memories of the Rams, about your passion for our heritage," Demoff said.