LaMelo Ball Launches Clothing Brand With $120 Hoodies

LaMelo Ball may be a Puma guy now, but he's still selling clothes at Big Baller prices -- launching his very own designer lifestyle clothing brand ... and it ain't cheap.

The youngest Ball Bro is one week from becoming a likely top 5 pick in the 2020 NBA Draft ... and he's already making serious business moves.

Dubbed "LaFrancé" -- Ball's middle name -- Melo is expanding his brand with black and white t-shirts, hoodies and socks featuring his name and logo ... and they're expensive as hell.

For instance -- the shirts come with a $70 price tag ... and the hoodies will setcha back $120.

And, if you've ever wanted to rep Melo on the balls of your feet, the socks are currently being sold for $20 a pair.

19-year-old Ball says the "Melo 2020" launch is only available for a limited time ... which might explain the price.

If you think those prices are steep, Melo says he actually LOWERED the cost after some more consideration.

"Outta the kindness of my heart and talkin wit my team I'm gone lower the price on some stuff to show love," Melo said Friday.

"cuz some people been a lil upset and i wanna see MOST of yaw happy ...  i'm playin all of yaw."

FWIW -- the site says each piece is "100% Hand-made with love in Los Angeles, CA, USA" ... and can you really put a price on love?!