LaMelo Ball will NOT be reppin' the family business when the NBA season rolls around -- the prospect is about to ink a huge deal with Puma!!!
The news will officially end an era for the Big Baller Brand ... with Melo becoming the first Ball Bro to jump ship for another company.
The partnership makes sense, considering Melo, Lonzo and LiAngelo all just signed with Jay-Z's Roc Nation Sports ... and Hov is the creative director for Puma Basketball.
In fact, we spoke with LaVar about the possibility of a BBB x Puma collab back in May ... and he seemed interested in the idea.
Melo's move adds to Puma's growing list of clients ... including names like veteran center DeMarcus Cousins, Suns star Deandre Ayton and Hornets guard Terry Rozier.
Of course, Ball is no newbie to the shoe game -- he had his own signature shoe in high school, which eventually deemed him ineligible for the NCAA.
Ball is widely regarded as one of the best players in the 2020 NBA Draft ... and is projected to be a top-3 pick.
The Athletic's Shams Charania says the deal is close to being completed ... but so far, no word on the $$$ or if Zo will make another song in honor of the move.