Kyrie Irving Hit With $35k Fine For Repeatedly Blowing Off Media Sessions

Kyrie Irving's wallet is now $35,000 lighter ... and it's all 'cause the NBA says the point guard won't stop ghosting media members.

The NBA announced Wednesday evening it's hit Irving and his Brooklyn Nets team each with $35k fines for "violating league rules governing media interview access."

The NBA says Irving has repeatedly refused to show up for postgame media availability sessions -- a big no-no for players.

Of course, this ain't the first time the league has had to step in and slap Irving with a fine for this ... back in December, he was hit with a $25k fine for dodging media during training camp.

At the time, Kyrie famously appeared to react to the fine in a viral social media post in which he wrote, "I do not talk to Pawns. My attention is worth more."

Irving later explained his "pawns" comment was NOT a jab directed at reporters.

"Not even referring to you guys as pawns or media," Irving said. "It's just really how I felt about the mistreatment of certain artists when we get to a certain platform of when we make decisions within of lives to have full control and ownership."