Short MLB Games Killing Beer Sales, Teams Extend Deadline To Sell

Major League Baseball games have been a half-hour shorter under the sport's new rules, and it's awesome ... but there's one unintended consequence teams are dealing with -- lost money from missed beer sales!

And, because businesses don't like losing money, several teams around the league have extended the traditional 7th-inning beer sale cutoff time, allowing suds to be sold into the 8th inning.

Of course, MLB instituted a pitch clock this season, representing the largest rule change in decades (it's been a smash hit), producing games 31 minutes shorter than last season. Naturally, shorter games mean less time to sell concessions like beer, and sales are down.

The Milwaukee Brewers were the first organization to make a move (it makes sense) ... now allowing fans to purchase cold ones through the end of the 8th inning.

Brewers president of operations Rick Schlesinger recently vowed to go back to the old policy if the new rules caused any safety issues, saying ... “If it turns out that this is causing an issue or we feel that it might cause an issue, then we’ll revert to what we have done previously.”

Since the Brewers tweaked their policy, other teams have followed, including the Texas Rangers, Arizona Diamondbacks, and Minnesota Twins. All three squads are allowing beer sales through the 8th.

Now, other teams are also considering making a similar move.

Beer sales, and when they occur, aren't something MLB regulates. Years ago, most teams adopted the 7th inning cutoff as a way to reduce the likelihood of drunk people driving home after the game.

However, with the extension, and the games already being shorter, it's possible fans could be served a beer, and be behind the wheel of a car just a short time later.

Mothers Against Drunk Driving (MADD) also weighed in, saying their concern is no one drive impaired.

“If it cuts off sales in the seventh inning, the eighth inning or the ninth inning, that really doesn’t affect our stance because regardless, we just don’t want people to drink alcohol and then drive home from the game,” a MADD executive said.