The MomCo International tells TMZ ... "We love that Kelly is making this bold decision for her kids and hope it helps parents normalize letting kids be kids without the added pressure of a digital life while they are still learning how to navigate life in 3-D."
Remember ... Kelly says social media is hard on kids in general, but it's even worse for kiddos with a famous mother or father ... hence the IG ban for her daughter River and son Remington.
Meanwhile, the National Association for Child Development tells TMZ ... Kelly's social media ban should be respected and honored because parents know their children best and are responsible for ensuring a safe and age-appropriate online environment for their kids.
It will be interesting to see if Kelly's social media ban catches on ... especially with celeb parents.
The MomCo thinks it will, telling us ... "We’re convinced parents around the world are ready to follow Kelly's lead, and hopefully our kids will eventually thank us for it."