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Eminem is not the plaintiff in the lawsuit. Eight Mile Style controls his early catalog, and therefore, filed the suit. We're told Em does not have ownership in Eight Mile Style.

Eminem's ride or die for his home state, but not when it comes to a Ford dealership in Michigan using his biggest hit to sell limited edition trucks.

Eight Mile Style, which controls part of Em's music catalog, fired off the lawsuit Monday against LaFontaine Ford St. Clair -- which owns multiple car dealerships -- over an online ad it started running last fall to promote a limited edition Detroit Lions Ford F-150 pickup truck.

The ad is not only scored with "Lose Yourself," but it also features a caption that reads, "You only get one shot to own a Special Edition Detroit Lions F-150."

Al Sharpton says DEI practices are a must for companies and he's got a plan to support those who are committed to diversity, equity and inclusion ... by buying their products.

Reverend Al joined us on "TMZ Live" Monday and we asked him about President Trump cracking down on government DEI initiatives and pressuring private companies to follow suit.

Sharpton says he's going to organize a boycott for companies that do away with DEI -- but in the interim he's organizing "buy-cotts" to show appreciation for businesses that hold firm.

Former MTV host Matt Pinfield needs help making decisions on his health and finances after suffering a massive stroke ... at least according to his daughter, who claims she's afraid his girlfriend will drain his bank account.

Matt's daughter, Jessica, beelined it to court and filed for a temporary conservatorship over her father. In the docs, obtained by TMZ, she claims Matt had a stroke three weeks ago and is now incompetent to make health and financial decisions.

In the docs, Jessica says she's concerned about Matt's money and personal property because his girlfriend has access to his accounts ... she and her sister Maya say they are deeply concerned the girlfriend will withdraw Matt's money.

Justin Baldoni is ripping Blake Lively, claiming she cherry-picked facts for the NY Times hit piece against him ... and he's planning to do the opposite to get the truth out.

Blake just filed new legal docs, obtained by TMZ, saying Justin's attorney Bryan Freedman is trying to taint the jury pool and influence court proceedings and public perception with his comments in the media, plus an upcoming website Justin's launching.

Bryan's firing back at Blake, telling TMZ ... the motive behind the Baldoni website is to "do the exact opposite" of what he claims Blake and husband Ryan Reynolds did "when they gave provable false information to the New York Times."

A birthday party for one of Kodak Black's kids apparently turned into a huge brawl over the weekend ... and we're told it's all because of some baby mama drama.

Sources close to the situation tell TMZ ... one of Kodak's baby mamas got into an argument as the bday bash was winding down -- and a massive fight broke out. We're told Kodak was there celebrating his 3-year-old daughter, Queen Yuri.

Our sources say Queen Yuri's mom, reality TV star Maranda Johnson, was part of the argument that led to the fight ... though it's unclear who she was beefing with.

O.J. Simpson's estate is doing legal battle with one of his children ... suing his son for allegedly moving into O.J.'s home and refusing to leave.

Malcolm LaVergne -- the attorney serving as the special administrator of O.J.'s estate -- filed a suit against Primary Holdings, LLC ... a company he says is owned and operated by Justin Simpson, O.J. and Nicole Brown Simpson's son.

LaVergne says Primary Holdings purchased the house -- while O.J. was living there -- back in Aug. 2022, in order to shield the property against Simpson's creditor claims.

Jesse Williams is all for progress being made in the film industry ... admitting he's optimistic about the future of diversity -- so long as it isn't just for show.

The actor spoke at a future of inclusion in film panel for The Adobe House at the Sundance Film Festival this weekend ... and, he talked about two different efforts to promote inclusion in film -- the genuine and the performative.

Listen to the clip for yourself ... Jesse says he sees and appreciates many creators genuinely trying to promote more equity in their movies -- but, he says he also sees the "trap of performative diversity."

Antonio Cromartie's son will follow in his father's footsteps and play defensive back at Florida State ... and Dad tells TMZ Sports he couldn't be happier about it!!

Antonio Cromartie Jr. -- a teenager who plays his high school ball at Carrollton H.S. in Georgia -- just committed to the Seminoles earlier this month ... and when we sat down with Sr. this week, the former NFL superstar called the whole thing "surreal."

Cromartie Sr. -- who played for FSU in 2003 and 2004 -- said the offer from Florida State came from the Noles' coaching staff on Christmas ... and he said it was "better than any gift I could give" his son.

Aaron Kirman's telling Josh Altman to slow his roll on the number of people leaving the Pacific Palisades ... claiming his clients all want to rebuild -- so, don't expect the mass exodus others have talked about.

We caught up with the "Impossible Listing" star Friday ... and, he says he saw the video of Josh telling us more than half the people in the Palisades are likely to abandon the neighborhood.

AK says he couldn't disagree more ... admitting a bunch of clients have reached out to him in the aftermath of the devastating Los Angeles wildfires -- but, if he had to put a number on it, around 80% of those with property in the Palisades plan to rebuild.

DJ Unk's cause of death has been revealed ... the Atlanta rapper died from a heart attack ... TMZ has learned.

Unk's wife, Sherkita Long-Platt tells TMZ he died in his sleep on January 24 after suffering a heart attack. She says the family is aware of various rumors going around as to how he died … and she wants people to know the truth. She tells us speculation he died from drugs is not true as he didn't do drugs.

We're told a candlelight vigil is taking place later today in his Atlanta neighborhood.

Jennifer Lopez surprised partygoers in Utah over the weekend with an impromptu performance of one of her longtime hit songs at the Sundance Film Festival.

J Lo was at Tao in Park City on Saturday night where she surprised clubgoers by getting behind the DJ booth for 10 minutes and surprised fans with a performance including singing her 2002 single, "All I Have."

The singer, who's in town for the Sundance Film Festival, posted several snaps on her Instagram from the club where she partied the night away sipping Casamigos cocktails and dancing with her best friend, Stevie MacKey.

Chicago Cubs owner Thomas Ricketts is used to getting an earful from fans about his baseball team ... but now he's even drawing the ire of LITTLE KIDS -- 'cause a six-year-old child called him cheap straight to his face!

TMZ Sports obtained the hilarious clip shot last weekend at the team's annual fan summit called "Cubs Convention." In the clip, Ricketts, owner and team chairman, was making the rounds signing autographs and chatting it up with supporters ... when he encountered the disgruntled young boy.

We're told the plan was for the kid to ask Ricketts to sign a bat inscribed with "The cheapest owner in Baseball" ... though TR obviously didn't play along.

Patrick Mahomes and the Kansas City Chiefs just know how to win ... and that’s why Warren Moon is giving the quarterback a "slight edge" over the Buffalo Bills this Sunday, even with Josh Allen playing lights out this season.

The legendary quarterback shared his prediction for the Bills vs. Chiefs AFC Championship game with TMZ Sports, saying Mahomes’ playoff experience and home-field advantage at Arrowhead gives the QB the upper hand.

"I mean this is a guy who has been to seven straight AFC championship games," Moon said.

Saquon Barkley's dominance this season is working wonders for his fellow running backs ... so says Jamal Lewis, who tells TMZ Sports it proves teams can't get away with neglecting the position if they want to win.

We spoke with the former Baltimore Ravens RB after Barkley rushed for 205 yards and two touchdowns against the L.A. Rams in the Divisional Round last week -- his second game with over 200 rushing yards and his sixth game with two rushing touchdowns this season.

With numbers like that, it shouldn't come as a surprise that Lewis feels Barkley's on a whole 'nother level when compared to his fellow running backs.

Spencer Pratt and Heidi Montag are choosing to help their community instead of dwelling on their misfortune ... hitting up an L.A. wildfire fundraiser at a local cafe -- and meeting up with the ultimate Sk8er Girl.

The reality television stars stopped by La La Land Kind Cafe in Santa Monica, just south of the Pacific Palisades -- their neighborhood which was decimated in the disaster.

We're told the duo hung out and took pics with fans, chatting with the patrons -- some of whom made donations to support charities connected to L.A. fire relief.

Justin Baldoni won't be "bullied" by Blake Lively and Ryan Reynolds, his lawyer says ... claiming their recent court filings show how scared they truly are.

Bryan Freedman -- Baldoni's lawyer -- tells TMZ ... Blake's team asking a judge for a gag order to stop Freedman and co. from talking about the case to the media is an ironic attempt to gag the truth in a case where she claims she wants all the facts to come out.

BF says the A-List couple have wielded power in Hollywood built on "pure fear" cultivated by both themselves and their powerful friends in entertainment ... but, that all ended when they reached out to the New York Times for what Freedman calls a "well calculated hit piece."