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Aaron Hernandez

Dropped By Puma

6/27/2013 11:56 AM PDT BY TMZ STAFF
EXCLUSIVE

0627_hernandez_puma
And boom goes the dynamite ... NFL star Aaron Hernandez' biggest sponsor PUMA has just dropped him like a hot potato.

A rep for PUMA tells TMZ, "PUMA has ended the relationship with athlete Aaron Hernandez in light of the current situation."

Hernandez signed the 2-year endorsement deal with PUMA in April 2013 as the face of its "training category." It's unclear how much the deal was worth ... but safe to say, a lot.

As we reported, Hernandez is currently in custody awaiting his murder trial. Hernandez was charged with 1st degree murder and 5 other gun-related charges in connection with the death of a 27-year-old former semi-pro football player named Odin Lloyd.

Hernandez is being held without bail.

0627_aaron_hernandez_puma_campaign

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77 COMMENTS

No Avatar
31.

luckycat    

BLOOD TATTOO ON THE HAND IS NEW,NOT IN THIS PHOTO,OR RETOUCHED.
I THINK A HIT IS REQUIRED TO GET THAT ONE.

400 days ago
32.

Smoove88    

Did they photoshop the blood tattoo off in that picture? Or did he not have it at that point.

400 days ago
33.

sarah    

Wow, that took a long time considering the way things usually go these days

400 days ago
34.

janet    

NFL...National Felony League.

400 days ago
35.

deeznutsinurmouthhole    

Maybe bubblicious can use him as their spokesman!?

400 days ago
36.

Jody    

I just love these celebs who do endorsement deals and then never wear the clothing or shoes they are endorsing, or would never be caught dead in the Buick they are helping to sell.

400 days ago
37.

Rich    

This guy was connected with gangs in HS and later in his life.
Hernandez's older brother, D.J., has been well respected in his career as a college assistant coach at Brown, the University of Miami, and now the University of Iowa.

Personnel sources from multiple NFL teams tell SI that they had off-field concerns about Hernandez

400 days ago
38.

JP    

Paula Deen has lost more sponsors than youuuuuuu! na-na-na-nana! Of course, Aaron is headed toward life in prison, so I suppose he still wins the biggest loser match.

400 days ago
39.

Luggage    

Notice how they edited his tattoos and removed his "blood" gang tattoo?

400 days ago
40.

Truth44    

Ha!! Karma is a B$TCH and this loser is just in the beginning phases!!!!!!!! #POS

400 days ago
41.

Dino     

He is half Italian - half P. Rican, young, born in US, making millions ... What a big douche !

400 days ago
42.

Wow    

Was that a tough decision for Puma? Who still wears Pumas anyway?

400 days ago
43.

.    

Anyone who has $40 million coming to them within 5 years . . .
`
If you insist on murder;
Why would you not hire a professional (not some homie) to commit the murder?
Why would you not be more sophisticated in your plan to avoid any ties back to you?

400 days ago
44.

.    

Complete lack of knowledge of homicide investigations.
`
He even left 3 witnesses showing him with the homicide victim on the night of the homicide . . . Victim's sister at the front door & his 2 homies inside the car. (They will be caught & testify against him)

400 days ago
45.

Leopold butters Stotch     

He will soon be sponsored by an inmate in jail. He will become to post or boy of anti- goon ads. Use punches not guns, Seagal's motto.

400 days ago
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