Lonzo Ball Covers Up BBB Tattoo, Shoe Brand Is Dead

The BBB is DOA.

Lonzo Ball sent a painful message to his father -- covering up his famous Big Baller Brand tattoo in what seems to be the final nail in the BBB coffin.

The Los Angeles Lakers star hit up tattoo artist Herchell L Carrasco -- aka the RocknRoll Gangster -- who inked out the BBB art ... covering it up with a pair of red dice.

The move comes after allegations BBB co-founder Alan Foster stole more than $1.5 million of Lonzo's money.

Earlier this week, Lonzo's manager/close friend Darren Moore threw his BBB shoes in the garbage and called for a boycott of all BBB merchandise.

There are rumblings that Lonzo and his brothers are now estranged from their father, LaVar Ball, and that the company could fold within days.

Now, with Lonzo sending a message through his tattoos ... seems where there's smoke, there's fire.