Kanye West's 'White Lives Matter' tees aren't gaining traction with his hip hop peers ... and count his former Roc-A-Fella label boss as the latest deflector!!!
TMZ Hip Hop recently sat down with Kareem "Biggs" Burke and picked his brain about Yeezy's controversial clothing, and there was no half-stepping -- right off the bat he said, "I condemn the shirt. I'm not with that."
Aside from the fact others are already capitalizing and copycatting, Biggs says Kanye's shirt hurts the families of slain victims such as Trayvon Martin, George Floyd and Breonna Taylor. Breonna's mother has already fired back at Ye for looping her name into one of his 'WLM' rants.
Kanye and Biggs' relationship dates back to the start of Ye's professional career when he first signed to the Roc in the early 2000s.
Biggs co-founded the label with Jay-Z and Damon Dash, and it went on to sell millions upon millions of records -- many of those being Ye's creations. But, that past glory isn't getting Ye a pass with Biggs.
Biggs is far from alone with his thinking amongst music execs ... Diddy recently doubled down on his stance that Ye's "WLM" shirt was a dangerous concept.
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Puff is adamant we shouldn't cancel The College Dropout, but more so turn the page on this most recent chapter as quickly as possible.
Of course, Kanye's made it clear he doesn't care what they have to say, though.