Fashion & Apparel

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Taylor Swift's new album "The Life of a Showgirl" is here -- and there's no better way to celebrate than with some Swiftie-inspired swag.

Since TS is ushering in a whole new era, that means a whole new color scheme for fans to have fun with -- and the year of the "Showgirl" is all about vibrant orange hues with pops of green and purple. Ahead of the album's arrival, we pulled together a few ways to make a subtle -- or not so subtle -- personal tribute to Travis Kelce's favorite pop star.

Plus, buy the vinyl now here!

New era? New tumbler. You can add this vibrant orange Stanley Quencher H2.0 FlowState Tumbler to your cup collection and match flawlessly with all of Taylor's new merch.

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Your children may think they're too cool for school ... but they're never too cool for a First Day of School photoshoot.

As kids around the country head back to class, we've pulled together everything you need for the perfect photoshoot on their first day. From cameras to backdrops and a few fierce fits, you parents out there will feel like a pro photographer with these finds.

Plus, see all of Amazon's Back to School deals here!

Yes, we all use your phones now for photos ... but if you want something a little more tangible for Day 1, pick up this Fujifilm INSTAX MINI 12 Blue Bundle 2025.

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Paris Hilton, Justin Timberlake, Gwen Stefani, Lindsay Lohan, Ashton Kutcher, Beyoncé ... these names all rocked trucker hats back in the early 2000s ... and now, the style is back.

Von Dutch, known for mixing streetwear with luxury fashion, dominated pop culture in the mid-aughts. And with Y2K fashion totally in again ... look no further than Kylie Jenner rocking a hat in a recent magazine spread ... it's 2004 all over again.

The brand just launched on Amazon ... see their storefront here ... but we've selected some of our faves below, some of which are on sale now!

Let's get nostalgic with the throwback design of this Absolute Orange hat -- similar to the ones worn by Paris Hilton and Nicole Richie on "The Simple Life."

This cap features a multicolor all-over camo print and signature embroidered patch. In addition to looking like Paris and Nicole, it's also perfect for Taylor Swift's "The Life of a Showgirl" era!

Next, there's this Black and Yellow Dutch Uni-Sex Trucker Hat ... now's the time to take home one of the many classic looks with the Von Dutch logo front and center!

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There's still time for the California boho summer of your dreams ... all thanks to Ava Phillippe.

The 25-year-old daughter of Reese Witherspoon and Ryan Phillippe is following in her mother's footsteps -- both as an actress and a designer. She teamed up with Aqua and Bloomingdales for her own collection, inspired by her upbringing and doodles from her sketchbook.

"I would describe it as vibey, very dreamlike, California boho, a little bit of western ... kind of pulling from all different parts of my life," Ava said of the collab. You can shop the entire limited edition collection at Bloomingdales -- we picked our fave items below.

Channel your inner California girl in this Placed Floral Maxi Dress.

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The Summer I Turned Pretty is back for its third and final season -- breaking hearts while putting a dent in your wallet with a new Amazon storefront inspired by the popular show.

The Prime Video series nabbed 25 million worldwide viewers for the first pair of episodes, with new hours dropping weekly until the big series finale in September. So, until then, show your Team Conrad or Team Jeremiah pride with a new shirt, grab the Coach x The Summer I Turned Pretty collab and check out more items from the streamer's curated shop for more YA-friendly deals.

Stream the new season now!

Start off with the best accessory to sling over your shoulder: This The Summer I Turned Pretty Pink Cherry Print Shoulder Bag from Coach!

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Kylie Jenner’s latest fav? Otra sunglasses ... and you can steal her style without breaking the bank.

The Aussie brand has made the shades of the summer and Kylie's been wearing them all season long. From Italy to Saint-Tropez, Jenner has been spotted donning some of her favorite pairs from Down Under. And while her usual style may cost you a pretty penny, these shades are all affordable ... and available on Amazon.

And if these sunnies don't fit your vibe, check out all of Otra's other styles on their Amazon storefront.

Another day of the paparazzi hounding you? These Otra Fyn Sunglasses are the perfect shades for going undercover when you’re trying to lay low.

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The new school year is fast approaching -- and for those headed to college as freshmen, it's crunch time!

We've tracked down some dorm room must-haves, from a fridge that doubles as a vanity -- from Paris Hilton, naturally -- to headphones to drown out your roomie if they snore. Here's what you need to get situated!

See more dorm essentials here -- and get 20% off when you spend $100! 

Get comfy with this sweet Twin XL Mattress Topper for your dorm bed.

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30 years ago this week, "As If" and "Whatever" joined the cultural lexicon ... and Alicia Silverstone was catapulted to fame ... thanks to one iconic '90s movie: "Clueless."

And to mark the occasion, Paramount has gone all out with new merch celebrating the milestone anniversary. From "You're a virgin who can't drive" t-shirts and jewelry, to Barbie dolls and trivia games, we've found the best products for all "Clueless" fans to fall majorly, totally, butt crazy in love with.

Check out the full collection here.

Take the iconic Cher Horowitz and Dionne Davenport home with you with two brand new Barbie dolls ... one modeled after Silverstone's Cher and the other after Stacey Dash's stylish Dionne!

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The new era of the DC Cinematic Universe is upon us ... and after a record-breaking weekend at the box office, you can bring Superman home now!

With James Gunn's new release, Warner Bros. made sure Amazon was stocked with all the best Man of Steel merch -- from toys and Crocs to all things Krypto ... because that powerful pup is clearly the star of the show!

Superman now has a new companion joining him in flight: Krypto the Superdog! And now you can snatch this cute pupper too, with this DC Comics, Superman Up in The Sky! Flying Krypto!

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Prime Day 2025 may be officially over ... but these shoes are still kicking!

From Adidas, to Skechers, to New Balance, to Reebok, and beyond, all of these brands are still offering up deep discounts ... check out these post-Prime deals now.

Starting with this adidas Mens Daily 4.0 Lace Up Sneakers, you get both the comfort and the class mixed in one!

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As Brad Pitt crashes into theaters this weekend for his new movie, "F1" ... Formula 1 merch is racing off the shelves.

Whether you're looking for new fits or some killer LEGO collabs, this motor merch will make you smile faster than Mercedes-AMG. And for you people who aren't F1 aficionados ... that's really fast.

Build you own car at home ... with this LEGO Speed Champions Oracle Red Bull Racing RB20 F1 Race Car Model Kit!

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You don't have to be Travis Barker or Tony Hawk to appreciate the effortlessly cool style of a pair of Vans.

From their iconic checkerboard print to their classic slip on sneakers, Vans has cemented themselves in fashion history -- from the skate park to the catwalk.

Whether you're rocking grungy style or are a bit of a girly girl, there's always a pair of Vans to fit your mood and complete your 'fit. We've rounded up some of our faves that'll have you kickin' it old skool.

Calling all punk rock princesses! If you're a skater chick with a girly side, you're going to love these pink Vans Women’s Brooklyn Sneakers.

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Looking for that lived-in, cool girl look? Take a tip -- or rip -- from the stars and start with a pair of distressed denim.

Whether you love Bella Hadid and Halle Berry's effortless summer style ... or Miley Cyrus' edgy vibes, they've all got one thing in common ... good jeans (and good genes).

These celeb-inspired denim looks are sure to become wardrobe staples!

Model off duty? No, that's just you rocking these Levi's Women's High Waisted Mom Jeans. These distressed, straight leg jeans are an absolute necessity to get that casual, lived-in look.

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It's time to treat yourself with some swanky new sandals!

From walks on the beach ... to 4th of July BBQs ... these stylish slides are fit for any summer situation. And with names like Michael Kors, Coach, Crocs and Steve Madden, we've got you covered for fancy footwear ... to options a little more frugal!

These Steve Madden Big Mona Sandal Summer Sandals are a great place to start if you're thinking of going fully active this season. Plus, they're 40% off!

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This summer, lace is in ... and whether you're heading to the beach or hitting up a backyard barbeque ... take some outfit inspo from celebs like Blake Lively, Ana de Armas and Alexandra Daddario.

We've rounded up our favorite pieces that are sure to turn heads ... even if you don't have a celebrity-sized budget.

Transport yourself to the beaches of St. Tropez like a star in this CUPSHE Ariya V-neck Lace Up Slip Dress.

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It has been 50 years since you started to think twice about going into the ocean ... and what better way to celebrate the occasion than with some jaw-dropping merch!?

The Steven Spielberg classic "Jaws" celebrates its golden anniversary today ... and Universal is marking the occasion with a ton of new products, from Funko Pops to tote bags, children's books to apparel and everything in between ... including a rubber duckie!

Take a bite out of the biggest deals below -- and see all the shark swag at Universal's Amazon storefront!

What's more painful than a shark attack? Stepping on a LEGO ... which we hope you don't do when you get this Jaws LEGO Set!