Juli Boeheim -- the wife of legendary college basketball coach Jim Boeheim -- was robbed at gunpoint in Syracuse on Tuesday, according to local reports.
Boeheim was sitting in her car in the Destiny USA parking lot at around 2 PM ... when a minor approached her and started a conversation, per Syracuse.com.
A short time after, cops say the boy pointed a gun at Boeheim, reached into her car and grabbed her purse.
The boy then ran off with the purse and fled the scene with two accomplices in a car that was reported stolen, according to the report.
Luckily for Boeheim, she was not injured during the incident.
A search for potential suspects is underway ... and Syracuse cops are asking for anyone with additional information to call 315-442-5222.
Juli is co-founder of the Jim and Juli Boeheim Foundation, which helps young kids fight cancer in the New York area.
Juli and Jim first met at the Kentucky Derby in 1994 ... and were married in 1997.
Story developing ...