Nike Backing Ja Morant Despite Second Gun Video, 25-Game Ban
Nike We're Still Backing Ja Morant ... Despite Second Gun Video, 25-Game Ban
A second gun video and yet another suspension won't cost Ja Morant his deal with Nike after all ... the Swoosh just announced it's still backing the NBA superstar.
In a statement released just minutes after Adam Silver banned Morant 25 games for waving a firearm on Instagram Live for the second time this year ... Nike announced it will not be severing its ties with the Grizzlies hooper.
Ja Morant Suspended 25 Games After Second Gun Incident
"We are pleased that Ja is taking accountability and prioritizing his well-being," the shoe giant said. "We will continue to support him on and off the court."
For a while following the second gun video, it appeared the relationship was in jeopardy ... as the co. had wiped all of his signature athletic shoes from its app and website. But now, it's clear -- the two are moving forward in lockstep.
Of course, Ja has had a relationship with Nike dating back to 2019 ... and he's become one of the faces of the company -- releasing his first-ever Ja 1 shoe a few months back.
It all clearly makes a ton of dollars and sense for both sides regardless ... as even with all of the controversy surrounding him, Morant's Ja 1 "Hunger" colorway drop sold out in a matter of minutes back in late May.
Morant's yet to comment on the support from Nike ... but he did say in a statement Friday he was going to work like hell to be "a better man than what I've been showing you."
