Jersey Shore

One of 'ems been known to have a lot of fun with E.

Some of the highlights -- Snooki loved watching the footage of her attacker getting knocked the hell out, the boys blast the Italian group who called the show "offensive," and Harvey learns the proper way to fist pump.

UNICO has fired off another demand letter to the companies who continue to support the MTV show, tearing several sponsors -- including Papa John's Pizza, Nivea, LG Electronics and Burger King -- for supporting "such a discriminatory, insulting and Italian-bashing program."

UNICO president Andre DiMino added, "I am urging our supporters to call these sponsors and demand they pull their advertising from Jersey Shore."

As TMZ first reported, Domino's Pizza and an insurance group pulled out after the debut episode of the show. UNICO tells us MTV has since refrained from using the terms "guido" and "guidette" in promo clips and on their web site.

Brad Ferro made headlines as the "man" who punched "Jersey Shore" star Snooki at a bar in New Jersey in August. But back in January, he took part in an underground fighting event called Clash in the Cage -- and he got KNOCKED OUT!!!

He grappled with his opponent, Spencer Cook, for a little bit before he got clocked by a solid left and it was all she wrote.

Karma, kinda like Snooki, can be a bitch.

Just kidding. They're total idiots.

MTV told E!'s Marc Malkin the network consulted with experts (we're guessing Chris Brown) and decided the footage should be 86'd from the show.

The scene, which shows New York gym teacher Dan Ferro clocking Nicole "Snooki" Polizzi, was used in the MTV promo and then made the rounds.

MTV told Malkin the scene "has been taken out of context not to show the severity of this act or resulting consequences."

As for resulting consequences, Ferro was arrested, pled guilty and placed on probation.

And here we thought the biggest boob Snickers hung out with was The Situation.

One of them is great at turning the Situation into a comedy.

It's all over an incident captured by MTV cameras, in which Snooki -- aka Nicole Polizzi -- gets socked in the face by a man at the Beachcomber Bar & Grill in Seaside Heights, NJ on August 19.

The man -- if you want to call him that -- Brad Ferro, was arrested and was eventually found guilty of simple assault. Ferro was fined $500 and given a 6 months suspended jail sentence -- which is essentially hardcore probation.

The worst part: the attack was all over a drink. We're told Ferro tried to take Snooki's cocktail and when she yelled at him for it, he retaliated with his fists.

The episode showing the attack is scheduled to run next week -- MTV says they will run a public service announcement about violence during the episode.

TMZ has learned a website called BeenVerified.com -- which does criminal background checks on people -- rushed over to MTV to take the vacant advertising slots after Domino's and American Family Insurance bailed out. Both companies abandoned ship after an Italian American group blasted the show for being "offensive."

A rep for the new sponsor tells TMZ, "We may not be hair gel product, but we feel the program's content reinforces our brand's message perfectly."

TMZ came across this footage of the Princess of Poughkeepsie busting out a series of bikini-clad back handsprings way before she got her gig with MTV.

Who knew she could be this entertaining ... without a drink in her hand?

TMZ has learned American Family Insurance noticed their ads running during the premiere episode of the MTV reality show last week -- an episode that "outraged" one major Italian group -- and immediately called the network to make sure it doesn't happen again.

A rep for the insurance company tells us, "Since our relationship with MTV was in its final days, we took the simple and prudent step of asking MTV to not air any more ... promos during 'Jersey Shore' reruns over the weekend. MTV stated they would comply with the request."

The move opens yet another spot for advertisers looking to sell hair gel, fist-pumping instructional DVDs, tribal tats, pink eye remedies, more hair gel, Drakkar Noir, eye-brow waxing kits, and yes ... even more hair gel.

Domino's just delivered a major blow to the reality show, instructing their media buyers to pull all Domino's commercials from future episodes.

A rep for the pizza giant tells TMZ, "The content of this particular program is not right for Domino's Pizza."

The announcement could mean a huge advertising opportunity for anyone selling hair gel, vodka, self-tanning products, steroids, hair-removal products, eye-liner, more hair gel, breast enhancements, cologne, energy drinks, Affliction t-shirts, fake nails and even more hair gel.

UPDATE: A rep for MTV tells us: "Jersey Shore" may not be for every sponsor or advertiser and we understand that."

After last night's debut episode of the reality show, UNICO National -- the "Largest Italian American Service Organization in the USA" -- claims they "can't keep up with the volume of calls" from "outraged" Italian Americans.

TMZ spoke with a rep from the group who told us, "I suffered through all 120 mins of that show and it was worse than I imagined."

The rep added, "Italian Americans are OUTRAGED and they are helping us reach out to sponsors to ask them to stop advertising with MTV until they agree to pull Jersey Shore."

For those unfamiliar with the show -- imagine "The Hills" on steroids, dipped in bronzer, and slathered in hair gel ... only more addicting.

One of 'em is currently accepting "Guido applications."

We're just sayin'.