NFL

Andy Byron and Kristin Cabot -- the couple who got caught having an affair at a Coldplay concert last summer -- won't ever live it down ... because Pepsi's thrown the moment into their new ad campaign!

The soda giant just dropped their Super Bowl ad on social media ... which begins with a polar bear -- an iconic Coca-Cola mascot -- taking the Pepsi Challenge, and choosing Pepsi over Coke.

The shocked bear runs off to a therapy session -- with a heavily bearded Taika Waititi talking him through his issues -- before he hits the city streets and meets a lady bear on the street ... who offers him a Pepsi.

The two then attend a concert together ... where they're shown on the Jumbotron ... cuddled up and sipping on the beverage.

Immigration and Customs Enforcement will have a presence in the San Francisco area next weekend, according to DHS, but there are a few places ICE won't be arresting undocumented people ... at the actual Super Bowl.

Sources tell TMZ Sports there is no plan for ICE to be at Levi's Stadium on Sunday, February 8 ... meaning there will be no immigration enforcement at the site of Super Bowl LV.

We're also told there hasn't been talk of ICE enforcing immigration policy at NFL-sponsored events across the Bay Area in the days leading up to kickoff.

Tom Brady made a surprise appearance on "The Tonight Show Starring Jimmy Fallon" Wednesday night -- all thanks to Kendall Jenner!

It's all in the clip -- the supermodel video-called the 7-time Super Bowl champ during her interview on 'The Tonight Show' to get his analysis on both teams heading into Super Bowl LX -- the New England Patriots and the Seattle Seahawks.

Tom walked Kendall and Jimmy through his thoughts on each team ... which Kendall pretended to follow along with, leading to laughs from the audience. At the end of his analysis, Kendall decided she'd go with the "underdog" Pats.

Bill Polian is setting the record straight regarding his alleged role in Bill Belichick's Pro Football Hall of Fame snub ... saying he voted to induct the 6x Super Bowl-winner, and he's got proof!

The longtime NFL executive and HOF'er read a statement on SiriusXM NFL Radio, saying he voted to enshrine Belichick, adding ... "the Pro Football Hall of Fame confirmed that fact through the auditors of the selection process."

All this comes after the 83-year-old couldn't get his story straight during two interviews on Tuesday ... hours after news broke that BB didn't make the cut. Polian first told Sports Illustrated he voted "yes" on Bill's candidacy ... but later told ESPN he was not 100% certain, saying he was 95% sure.

Bill Belichick isn't letting his Hall of Fame snub keep him down -- the eight-time Super Bowl champion is out on the recruiting trail, gearing up for his second year at North Carolina.

Mekai Brown, a four-star recruit out of Connecticut, shared a photo of himself alongside the legendary coach ... stating it was from a visit on Wednesday.

Despite the internet being up in arms about Belichick not being a first-ballot Hall of Famer, it doesn't seem like he's letting it stop him from doing everything he can to build on his first year with the Tar Heels.

Tom Brady is just as confused as everyone else after Bill Belichick didn't get into the Hall of Fame ... saying he doesn't understand why he wouldn't.

The seven-time Super Bowl champ discussed his former coach on the "Brock & Salk: Seattle Sports Talk and Analysis" show on Wednesday ... after Belichick failed to secure 40 out of 50 votes to punch his ticket to Canton.

"You know, it's ... I just think that to me it's -- I don't understand it," Brady said.

President Donald Trump is no stranger to wanting voting results overturned (see 2020 election) ... and he's singing a familiar tune with the Bill Belichick Hall of Fame snub -- calling the whole situation "ridiculous."

Nos. 45 and 47 weighed in on the legendary coach's rejection on Wednesday ... ripping into the fact that an eight-time Super Bowl winner didn't get in on his first attempt, while also sounding off on another issue he has with the NFL.

"It is the same mindset that gave pro football the new and unwatchable 'Sissy' Kickoff Rule, that made it possible for Bill Belichick to not be elected into the Pro Football Hall of Fame," Trump said.

Rashee Rice has yet to address abuse allegations made by his ex-girlfriend, Dacoda Jones, earlier this month ... and that remained the case when we directly asked him about them at LAX on Tuesday.

TMZ Sports asked the 25-year-old for his side of the story after Jones, who never mentioned Rice by name in the allegations, shared photos of bruises and wounds on her body.

Rice, who wore a purple hat with a black sweatshirt at the airport, elected to stay quiet ... despite the NFL and his employer, the Kansas City Chiefs, acknowledging the claims ... with the former launching an investigation.

President Donald Trump might not say it outright, but it sure sounds like he's pulling for the New England Patriots in the Super Bowl ... which is interesting, considering team owner Robert Kraft previously claimed the two weren't on speaking terms anymore.

Nos. 45-47 was asked about the Big Game when he swung by "The Will Cain Show" while on the campaign trail in Iowa ... and he sang the praises of the Pats ahead of their showdown with the Seattle Seahawks.

"Bob Kraft is a friend of mine," Trump said. "I've watched that team, and you gotta hand it to him. He had the great team and now he's got the great team again."

Bill Belichick -- arguably the greatest football coach of all-time -- has inexplicably come up short his first time on the Hall of Fame ballot ... meaning the man with 8 rings will NOT be going into Canton this year!

As you'd expect, upon hearing the ludicrous news, everyone around the sport was left questioning ... how?

Belichick's resume is unmatched. He is a 6x Super Bowl-winning head coach, and he won two more as an assistant for the New York Giants. Bill was named the AP NFL Coach of the Year three times, and he won 333 games as an HC, including the playoffs.

Attorney and cohost of "The MeidasTouch" podcast Ben Meiselas is weighing in on a question on the back of all of our minds ahead of Super Bowl LX ... will ICE enter the stadium and potentially make the event about them?

Ben -- who represented former NFL quarterback Colin Kaepernick -- stopped by "TMZ Live" Tuesday, and he started by sharing his hopes for the big day, saying ... "I hope we don't have masked agents running around in California and running around the Super Bowl ... I certainly hope that."

But the reality could be different.

Ben said, "I know by now -- and I think the American people should realize by now -- that kind of blind hope that this regime, as I call it, will do the right thing ... I'm not there yet."

Sean Durzi's fight with a Tampa Bay Lightning player didn't end on the ice -- the Utah Mammoth defenseman launched into a full profanity-laced tirade once the two landed in the penalty box, appearing to call the guy a "f***ing p***y!"

It all boiled over when Durzi and Declan Carlile started throwing hands in Monday night's contest at the Benchmark International Arena in Tampa, Florida.

Once the two were separated, they were both sent to the penalty box ... but Durzi, who had a beat-up face, was far from finished.

Laila Edwards' family will get to watch her in the Olympics thanks to a huge donation from Travis and Jason Kelce -- and the hockey star tells TMZ Sports she can't thank the brothers enough for the assist.

The University of Wisconsin standout was named to Team USA's roster for the 2026 Winter Olympics earlier this month ... and a GoFundMe was launched to help some of her family get to Italy to see her compete.

The Kelce brothers pitched in $10K, which got her way over her goal -- something she said was unbelievable.

12:32 PM PT -- Portnoy won't have to break out his "dead fish" after all -- the NFL tells us he's good to go to the Super Bowl as long as he buys a ticket.

Consider this beef squashed.

Barstool Sports founder Dave Portnoy fully expects to be inside Levi's Stadium when his beloved New England Patriots take the field for Super Bowl LX ... but if the NFL wants him gone, he'll be ready to channel his inner "dead fish."

El Presidente's beef with Roger Goodell goes back to Deflategate ... when Portnoy and three other Barstool employees (known as the Brady Four) were arrested for protesting the Tom Brady suspension at NFL headquarters.

Ever since, he's been persona non grata at the Big Game ... and was even kicked out when he tried to fly under the radar with a disguise when the Patriots won it all in 2019.

The Rams' NFC title game loss hit hard for Davante Adams, who had to hold back tears as he talked to reporters after missing out on a Super Bowl appearance ... admitting it was crushing.

The Los Angeles receiver spoke with the media following the 31-27 defeat against the Seattle Seahawks at Lumen Field on Sunday ... and it was quite emotional for Adams, as it marked his fifth time losing in the NFC Championship Game.

"Heartbreak. It's tough to talk, honestly," Adams said.

Terry Bradshaw had a ton of nice things to say about Sam Darnold during the NFC Championship -- only issue?? His coworkers were talking about an entirely different game.

The whoopsie happened at halftime of the Seattle Seahawks' 31-27 win over the Los Angeles Rams on Sunday ... when the Fox desk took a moment to address the earlier matchup in the day -- the AFC title game, which the New England Patriots won over the Denver Broncos to earn a spot in the Super Bowl.

The broadcast cut to a postgame interview with Pats defensive back Christian Gonzalez, who secured the 10-7 victory with a late interception ... and when it returned to the guys at Lumen Field, Terry went right into his thoughts on the current showdown.