Viral

We’re living in the era where one little clip can flip your entire life ... and Daymond John came through TMZ to break down how viral fame really hits, especially after that now-famous Dr. Pepper jingle lady.

Catch "TMZ Live" Thursday... 'cause the "Shark Tank" star breaks down the ultimate power of social media story -- user @romeosshow uploaded a 10-second TikTok clip after being inspired in a dream, and that went hugely viral ... and Dr. Pepper turned it into their official National Championship jingle. Insane.

Daymond drops some wild stats too -- saying we touch our phones hundreds of times a day -- and explains how social media is basically a giant testing lab, for people chasing fame and for brands hunting their next breakout star.

The convo even lit a fire under our own Harvey -- who took his own shot at viral glory ... with a jingle about diarrhea. Yes, really.

We want you to be a part of TMZ, so every weekday, between 9:30 AM and 11:30 AM PT, we take you inside our newsroom via live stream.

You never know what you're gonna get ... a big story that breaks, an argument erupts in the room, or someone's just joking around.

Your comments are a big part of the stream, and the staff spends a lot of time speaking directly to you. Every day is different!

William Shatner didn’t put anyone in harm’s way while crunching on a bowl of cereal behind the wheel ... 'cause as it turns out, the whole thing was part of a bran-new Super Bowl commercial.

The "Star Trek" legend tells TMZ ... he’s starring in an upcoming Kellogg’s Super Bowl ad, and during the two-day shoot, there was a moment when a photographer asked him to take some publicity stills in a few different locations.

At one point, the photog suggested Shatner pose behind the wheel while eating a bowl of flakes ... and Shatner says he thought it was one of the silliest photos he’s ever taken.

TMZ Sports is going live from the newsroom to discuss the day's biggest stories ... but we don't just want folks to watch and enjoy the conversation, we want y'all to get involved!!

Hit the comment section as Babcock, Lucas, Dylan, Luca, and the whole crew break down the most important topics of the day ... and we'll be interacting with viewers throughout the program between 1 and 2 PM PT.

YouTube, X, TikTok ... we're everywhere.

So tune in, make fun of us, share your two cents, sound off about your favorite team ... nothing is out of bounds.

Rihanna wasn’t about to stay shut out -- after her bodyguard let a door hit her in the face, she fired off a perfect clapback, all caught on cam!

The singer was stepping out of NYC’s Four Seasons on Friday when a door swung straight into her face as her bodyguard strolled right on ahead -- prompting her to laugh it off and clap back, "Such a gentleman you are!"

TBF, he wasn’t totally checked out -- he just seemed way more focused on the pack of paps rushing in and forgot Rihanna was right behind him.

We want you to be a part of TMZ, so every weekday, between 9:30 AM and 11:30 AM PT, we take you inside our newsroom via live stream.

You never know what you're gonna get ... a big story that breaks, an argument erupts in the room, or someone's just joking around.

Your comments are a big part of the stream, and the staff spends a lot of time speaking directly to you. Every day is different!

The Houston model caught making out with Desmond Scott amid is divorce is speaking out — and clearing the air on whether she's the woman he cheated with.

Marissa Springer posted a video to Instagram on Sunday to discuss all the hate she's received from online trolls who claim she's the one who broke up Desmond's marriage to his wife, Kristy. In December ... Kristy filed for divorce, citing alleged infidelity with Desmond, who later admitted he made "choices" he’s "not proud of."

In her video statement, Springer kicked things off by saying, "I am going to say this one time and one time only, I am not the one he cheated with."

She also says she's not transgender, as some have suggested, while defending Desmond in the face of insults about his own sexuality, stating he's clearly not gay.

Angie Katsanevas wasted no time piling on after Ben Affleck admitted he doesn't remember ever meeting Lisa Barlow.

"The Real Housewives of Salt Lake City" star trolled her co-star in the comments of a Bravo fan post showing Affleck looking clueless about Barlow, writing ... "He didn't know Lisa but he recognized Celia." Celia is Angie's pet poodle.

The dig reignited fallout from a season 6 episode in which Barlow name-dropped Affleck and Blake Lively as the reason she skipped Katsanevas' girls' trip.

Katie Clark -- a star of the hit show "Bringing Up Bates" -- is going through a tragedy ... announcing she lost her pregnancy.

The reality star announced the news on social media Friday ... sharing a clip which begins with her finding out she's pregnant.

She then buys baby clothes and tells her husband Travis the news ... with the two happily embracing -- before the clip changes drastically.

Congrats are in order for Twitch megastar Tyler “Ninja” Blevins -- he's going to be a dad!

The streaming sensation and his wife, Jessica Blevins, announced they're expecting their first child -- a baby girl -- on social media Friday with an adorable video showing them learning their little one's gender.

The happy couple learned the baby's gender by dipping wine glasses into a white-frosted cake ... with the glasses revealing pink coloring on the inside. The two were clearly shocked but overjoyed by the result, with both revealing they were certain they were having a boy.

Desmond Scott’s mystery make-out partner -- yeah, the one he was locking lips with just two days after we broke the story his estranged wife Kristy hit him with divorce papers -- has officially been identified.

Sources familiar with the situation tell TMZ the woman getting hot and heavy with Desmond last Sunday is Marissa Springer, a 24-year-old local Houston model who’s also currently in school working toward her master’s degree in business.

We’re told the two met for the first time earlier that night at Houston bar Sante through a mutual pal ... and Marissa had no clue about Desmond’s online fame. Our sources say it was also her understanding that he was single at the time.

Pastor to the stars John Gray III says a viral Druski skit making fun of megachurch pastors isn't an affront to God ... he says the jokes are hilarious and anyone who doesn't like it needs to do some introspection.

John tells TMZ ... Druski isn't making fun of Jesus Christ or God, he's aiming his jokes at pastors who go way overboard with theatrics and production effects at mega church services.

Pastor Gray says he didn't take offense to anything Druski said or did here ... telling us the people who are offended need to sit down in front of the mirror and think long and hard about their actions.

A man in Georgia has been arrested after he went on a racist tirade against a security guard in an Atlanta suburb ... with video of the tense interaction going viral online.

Robert John Burke has been charged with misdemeanor disorderly conduct in connection with the incident that occurred outside the Social Security Administration office in Gwinnett County Wednesday. Burke had his mug shot taken ... and he looks none too happy to be in lockup -- giving the camera a death stare.

If you haven't seen the video yet, fair warning -- it's upsetting. It's unclear what sets the man in the clip off, but he's screaming at a security guard ... calling him the n-word multiple times and seemingly squaring up to throw a punch.

TMZ Sports is going live from the newsroom to discuss the day's biggest stories ... but we don't just want folks to watch and enjoy the conversation, we want y'all to get involved!!

Hit the comment section as Babcock, Lucas, Luca, and the whole crew break down the most important topics of the day ... and we'll be interacting with viewers throughout the program between 1 and 2 PM PT.

YouTube, X, TikTok ... we're everywhere.

So tune in, make fun of us, share your two cents, sound off about your favorite team ... nothing is out of bounds.

Talk about putting the brakes on "just married" bliss ... one wheel-y excited newlywed couple had their dreamy photoshoot gatecrashed by a car ... and yep, the whole jaw-dropper was caught on video!

Jaque Amorim and Neres Soares were mid-shoot on the staircase of St. Paul the Apostle Cathedral in Blumenau, Brazil -- all smiles, all romance -- when a driver randomly decided to take a very wrong turn and drive a sedan down the steps behind them.

As you can see, the car bumps down several steps ... after the woman behind the wheel apparently confused the pedestrian staircase for an exit ramp from a nearby parking lot.

We want you to be a part of TMZ, so every weekday, between 9:30 AM and 11:30 AM PT, we take you inside our newsroom via live stream.

You never know what you're gonna get ... a big story that breaks, an argument erupts in the room, or someone's just joking around.

Your comments are a big part of the stream, and the staff spends a lot of time speaking directly to you. Every day is different!