LeBron James Shots with Tequila at NBA Finals!!! Pumps Players' Booze Biz

LeBron James isn't playing in the NBA Finals, but he's definitely playing AT them ... as he was spotted chilling courtside in Phoenix ... with a full bottle of Tequila!!! Hardcore playing.

King James was quite the sight Saturday night during Game 5 -- he had the bottle of booze between his legs, sitting on the court. Fans know LeBron typically gets his way on the court, but this seemed ridiculous. Ever try bringing your own liquor into a game? Don't.

Of course, if you're LeBron it's a different story, and the bottle of Lobos 1707 was more for business than drunken fun, we're guessing.

As we've reported ... LBJ and several other NBA players are investors in the brand. There's a reason the Lakers star had the label out toward cameras. Smart business, man.

His teammate Anthony Davis and Warriors star Draymond Green are also investors in the booze.

LeBron's pal, Chris Paul, and the Phoenix Suns lost the game and now trail 3-2 in the series -- but LeBron came out the winner off the court.

And yeah, he probably enjoyed a shot or 2 himself to celebrate "Space Jam: A New Legacy" hitting theaters.

Yet another way LeBron's become a big-time shot caller!!!

Dwyane Wade S & M School Is In! [TMZ TV]

Dwyane Wade shocked our camera man when he revealed he's totally down to take his wife Gabrielle Union to see "Fifty Shades of Grey."

Turns out the Miami Heat star is all about spicing up his marriage. Baller, indeed!

'Fifty Shades' Reviews More Painful Than S&M Session [TMZ TV]

Reviews are pouring in for the “Fifty Shades of Grey” movie, and uh ... well, they pretty much all suck.

But there is a silver lining here -- we finally have an excuse to talk discuss the proper use ... of anal beads. Yeah, it's about to get deep.

Charlie Hunnam Measure of the Man '50 Shades' Mystery Solved

Charlie Hunnam bailed on "50 Shades of Grey" at the last moment -- leaving everyone to wonder why he would leave the treasured role.

One interesting, yet completely unproven theory involves uhh ... little Charlie.

Melanie Griffith I'm So Proud My Daughter's a Sex Slave

Melanie Griffith couldn't be happier for her daughter Dakota Johnson ... saying she's the "proudest mom ever" now that Dakota's playing a nymphomaniac sex slave in the "Fifty Shades of Grey" movie.

You'll recall, Griffith's daughter has just been cast in the role of Anastasia Steele, the protagonist in "Fifty Shades of Grey" alongside Charlie Hunnam (as Christian Grey).

If you know anything about the books, you'll know Anastasia becomes entwined in a disturbing and violent BDSM affair with Christian Grey, essentially becoming Christian's sex-addicted slave. You know, every mother's dream.

At least for Melanie ... watch the clip.

Charlie Hunnam 50 Shades Of Green Actor Rocks Weed Shirt

He ain't just into S&M, "Fifty Shades of Grey" star Charlie Hunnam is also into THC ... at least judging by the guy's wardrobe.

Hunnam was spotted at LAX wearing an Alternative Herbal Health Services shirt ... a popular marijuana dispensary in West Hollywood that has a marijuana vending machine and sells weed soda ... seriously.

Fun Fact -- Charlie once sparked a bowl for Snoop Lion during an Internet show (scroll to 11:38).

'Fifty Shades of Grey' 'Sons' Star Charlie Hunnam Ready for Some S&M

After months of middle-aged women speculating and debating who should bring "Fifty Shades of Grey" and its hard core sex scenes to life, we finally have the answer: Charlie Hunnam and Dakota Johnson.

Author E.L. James tweeted the news Monday -- the bondage/sex freak role of Christian Grey went to 33-year-old Hunnam -- best known for his role on "Sons of Anarchy".

23-year-old Dakota -- daughter of Melanie Griffith and Don Johnson -- will play Anastasia Steele, the college girl turned willing sex slave in the novel. Best known from Fox's cancelled comedy "Ben & Kate."

Ian Somerhalder, Colin Egglesfield, and Matt Bomer were at one time rumored frontrunners. Sorry guys.

Little advice for Charlie and Dakota: start stretching. Maybe invest in some ice packs.

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