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Before this lil' cutie with red reindeer antlers turned into a singer-songwriter, she was just throwin' on her holiday attire, growing up in Galloway Township, New Jersey, and dreaming of the flashy lights ...

She rose to fame in 2019 with her TikTok vids, and one of her popular songs is titled "la di die.”

Beloved dog influencer Raffie – from the famed TikTok account "bundleofbullies" – has suddenly passed away from a heart attack ... according to his owner who was on vacation at the time of his passing.

The account’s owner Maren announced the news on TikTok, saying she is away in Austria and got the call from the doggie daycare Raffie and his siblings were staying at … and they told her in the midst of a fight with another dog, Raffie dropped dead from a heart attack.

Maren struggles to catch her breath as she says, “I never imagined that I would have to make this video” and says her other dog Pickles wanted to “attack Raffie” … leading to Raffie’s death.

She shares that the owner of the daycare immediately started CPR on Raffie, but Pickles wanted to “attack further” so Raffie’s best friend Oden stepped in to protect him – almost dying himself, but luckily was rushed to the vet and survived the incident.

LWD -- livestreaming while driving -- is why TikToker Tea Tyme is behind bars on Christmas Eve ... nearly 2 months after she allegedly ran over a pedestrian, cops have her in custody.

Tea Tyme -- or Tynesha McCarty-Wroten, IRL -- was arrested Tuesday in Zion, IL and booked for 2 felonies ... reckless homicide and aggravated use of communications resulting in death.

As that second count describes ... cops say Tynesha was livestreaming Nov. 3 in the suburb north of Chicago while she was driving, and ran into 59-year-old Darren Lucas as he walked across an intersection.

Actress Lilah Pate is firmly in her dad Jonas' corner following accusations he grabbed and shook a female production assistant on the set of "Outer Banks."

TMZ broke the story ... Jonas -- who co-created the Netflix show along with Shannon Burke and his twin brother Josh -- allegedly put his hands on a P.A. and shook her while shouting in her face in October. We were told several of the show's stars -- including Chase Stokes and Madelyn Cline -- had to intervene.

What's worse, a source told us the behavior wasn't unusual for Jonas.

Lilah, who stars on the show, addressed the situation over the weekend when a fan commented on one of Lilah's TikTok videos ... they asked if Jonas yelled at her "like he did the employee."

Alix Earle just added another candle to the cake, and the social media star is Tik-Tok'n it off for the cherry on top of her big 2-5!

From itsy bitsy black swimwear to red-hot thong bikinis, Alix serves heat ... and floods the timelines with sizzling shots on deck!

Beloved TikTok star Tucker Genal tragically passed away at the age of 31 by suicide.

Tucker's brothers, Carson and Connor, confirmed the news Monday with a collab post on their Instagram, saying, "I don’t even know where to begin, You were my best friend and an even better big brother, my entire life I’ve spent looking up to you and trying to follow in your footsteps because you were always my hero."

The brothers continue to say ... "I know one thing is for certain and that is that I will continue to spend the rest of my life looking up to you until we meet again. You were the kindest person I’ve ever met and the greatest brother that anyone could have ever asked for."

Busta Rhymes went from fun-loving rapper to the fire-breathing dungeon dragon when a content creator called him Tracy Morgan to get a rise out of him -- and succeeded!!!

TMZ Hip Hop obtained video from last night in Miami during the Art Basel festivities when Busta thought he was entering a friendly photo-op ... only to be "confused" for the "30 Rock" star.

Busta did not find the joke amusing, and you can see his attitude shift from calm to crabby in a matter of seconds as the kid's fellow social media creator, Funny Salesman, looked on helplessly in the background.

A Cinnabon employee has been fired after she used vitriolic hate speech against a pair of customers ... with the whole incident caught on video.

The confrontation went down at a store in Ashwaubenon, Wisconsin ... and the video picks up when one of the customers asks the worker if "sexualizing her body makes her a better person."

The worker asks the couple if they're recording her ... and, when told yes, she asks if the recorder wants to be doused with water.

Alix Earle's season on "Dancing with the Stars" might be over, but her training is just beginning!

The 24-year-old content creator posted a clip Tuesday showing her working up quite a sweat with a ton of crunches and planks in what looks like a sauna.

She captioned the video, "Can't lose the abs that 'DWTS' gave me." We hear ya!

JoJo Siwa bounced back like a "Boomerang" after a scary medical incident landed her in the hospital ... still hitting the stage despite a burst cyst.

The singer and dancer broke it down on TikTok ... revealing she was having trouble breathing and dealing with excruciating pain ahead of her show at the Mall of America on Friday.

In the clip, Siwa says her mom, Jessalynn, had to help her get dressed before she was transported to a local hospital in Minnesota by ambulance.

Marquay Collins, a TikTok star who posted food reviews and fast cars, is dead ... TMZ has confirmed.

Known as "Marquay The Goat" on social media, Marquay's mother tells us her son died recently ... though the cause of death is unclear.

Marquay's mom, Sonja, is remembering him as "the sweetest person he didn’t have a mean bone in his body."

A Southwest Airlines passenger went off the rails ... screaming at staff and demanding firings after learning her flight was delayed and overbooked and it's all captured on video.

The clip, posted on TikTok on Friday, shows a woman in white sweatpants and a green crop top breaking down in tears while yelling at Southwest employees in front of stunned travelers at Denver International Airport.

"Do you guys feel safe?!" she screamed, phone in hand as she filmed staff behind the counter. Moments later, she shouted, "How dare you treat me this way!" and demanded a gate agent be fired even calling for someone to "come and get [her] fired."

Amanda Bynes says a viral video claiming she was pregnant with former Nickelodeon executive Dan Schneider's kid when she was just 13 years old is completely bogus.

The former Nickelodeon star tells TMZ ... the video going around TikTok was not made by her, it's altered and full of BS.

While the viral video makes it look like Amanda is coming out with some serious allegations against Dan, she says it's not from her TikTok ... and whoever made it spliced up some of her social media videos to make up "lies for click bait."

Girlalala built up a considerable online following throughout her career as an influencer ... which all came to a sudden end in late 2025.

The social media star, who'd carved out a space for herself within the transgender community of South Florida, was shot to death.

We're going to take a look at how Girlalala made a name for herself as an influencer and check out the circumstances surrounding her death.

Reneé Rapp has the Internet in a frenzy after a TikTok video sent fans thinking she quietly got engaged to her girlfriend ... but TMZ did some digging and got to the bottom of it.

Here's the deal ... social media detectives went into overdrive when Reneé flashed what looked like a sparkler on that finger in a recent TikTok, and within minutes engagement rumors were trending with fans convinced Towa Bird popped the question.

However, sources with direct knowledge tell TMZ ... Reneé is not engaged. We're told it's simply one of the rings she regularly wears on that finger.

Michael Duarte had a promising career as a food influencer ... but it all came to an abrupt end with his death in November 2025.

What's even more concerning is the violent way the social media star died, which stood in contrast to the platform he'd built.

We're going to take a look into Duarte's professional and personal backgrounds ... and see what led up to his shocking death.