Fashion

Nicki Minaj is giving The Game a run for his money in the crotch game.

Remember -- not that you could forget -- when Game posted his now infamous swollen Ethika undies shot on Instagram, it boosted sales of that line more than 500%.

Well, turns out Nicki was also wearing Ethika when she put her best toe forward on IG this week ... and she had a similar effect on the uhh ... bottom line. We found out the women's line she wore saw sales skyrocket 400%.

On the surface it seems like Game's junk came out on top, but we also found out Nicki's pic drove ten times as many people to the company's website -- which means those customers could've bought a ton of other gear.

North West may have gotten her first gig as an extra in "Swan Lake," because she was rockin' it Tuesday in Calabasas.

North was on her way to dance class, accompanied by Aunt Kourtney and cousin Penelope.

The kid's fancy, for sure.

NY Jets player Sheldon Richardson is trying to make everyone forget his TERRIBLE summer ... by putting on a clothing drive in NYC with a former Congressional candidate.

Richardson is hooking up with Kevin Powell for his 15th Annual Holiday Party and Clothing Drive Tuesday night.

Sheldon needs some positive vibes -- this summer he was hammered with a 4 game suspension from the NFL for doping, then arrested for driving 143 MPH with a 12-year-old kid in the car ... and a gun.

Admission to the party is free as long as you donate a piece of clothing to the homeless. Good stuff.

Derek Jeter didn't want his fancy male undies on gay people -- this according to a lawsuit obtained by TMZ Sports ... though Jeter says the allegations are pure BS.

Kris Jenner is now in a legal fight over who's the proudest mom.

As we reported, Kris is trying to trademark #ProudMama. Problem is ... a jewelry company already owns the name "Proud Mama" and plans to spend what it takes to block the famous mother.

Jenny Present owns the jewelry company and trademarked the name back in 2009. She says adding a hashtag doesn't cut it, and she's not about to have her business jacked by Kris.

It's interesting ... Jenny says her line is geared toward some celebrity moms, including Kourtney Kardashian.

Jenny's lawyer says he will "vigorously" protect his client's rights and is even pulling at the heartstrings, saying Jenny is a single mom who lives for her 8-year-old son.

Kris wants to use the name for advertising purposes, which sounds like a business to us. So get ready for the mama of all fights.

Kim Kardashian may be the West family matriarch but when it comes to ugly Christmas sweater sales ... Kanye's the man in charge.

Tony Madalone, the owner of Fresh Brewed Tees tells TMZ his Ye and Kim sweaters are flying off shelves. But when you break it down, Kanye's gear is outselling Kim 8-1. We're told they've already sold hundreds of the sweaters with orders still pouring in.

TMZ broke the story ... FBT was also selling Drake sweaters and we're told while Kanye hasn't quite hit those numbers -- the company's made a killing, selling 15,000 ugly sweaters at $50 a pop.

Adam Sandler is worth a ton of money -- but he doesn't let it get to his head -- at least not when it comes to his style choices.

Sandler was out in Brentwood with his wife Jackie on Thursday wearing what appears to be a pair of Uggs ... aka the comfiest shoes in the world. We're guessing he needed a little extra support after critics slammed his new movie "The Ridiculous 6".

No word on if Ugg has taken notice, but our advice? ... watch out Tom Brady.

Floyd Mayweather Jr. is basically wearing your mortgage on his back while he roams around Europe, settling into life as a retiree.

We found out Floyd picked up this little number in Milan on Friday during a 400,000 euros shopping spree, because he obviously thinks it looks good ... but mostly because he can. We're told the coat ran him about 10,000 euro.

Floyd's easing into retirement like a college grad -- tramping around the Continent -- except if he stops at a youth hostel ... he's probably buying it.

Before Italy ... he hit up Russia, Turkey, and France. Thursday he was strolling around Monaco like a sharp-dressed man without a care in the world ... and several hundred million in the bank.

Jeremy Lin can be the next Tiger Woods ... as long as he ditches his TERRIBLE HAIRCUT ... that's according to celebrity hairstylist Jonathan Antin ... who says his magic scissors can save Jeremy's look ... and career.

Antin is a GOD in the hair world ... having shaved the scalps of A-listers like Madonna, Toby Maguire, Tiger Woods, Rod Stewart, Ricky Martin and many, many more.

We got Antin out in L.A. and had to ask about Lin's recent crazy hair adventures ... which are making the Charlotte Hornets guard a target of scorn on social media.

Kim and Kanye's newborn, Saint West, is already living up to his name because days after his birth, his parents are donating 1,000 pairs of shoes to charity after hearing a young girl's plea for help.

Kim was breastfeeding Saint when she says she saw a TV segment about a girl looking to repay Soles4Souls with 1,000 pairs of shoes after the charity helped her family following Hurricane Katrina.

Kim pointed out in a barrage of tweets that she could help ... since, ya know, she happens to be married to the Shoe of the Year Award winner.

Only problem ... she couldn't find the girl's name, but with a little research we've learned she's 17-year-old Amelia Flores, who's since relocated to Wichita, Kansas.

Goodwill now admits it was anything but charitable plastering Kanye West's face over its newsletter, and the org is now humbly apologizing.

Our Goodwill rep tells us they meant no disrespect when they used Kanye's mug as a way of schooling supervisors on how to react to different scenarios in the workplace. Goodwill says it felt it was being "relatable" by using the rapper's face, but in hindsight they realized it was wrong.

The newsletters has now been pulled from all its stores and donation centers.

Justin Bieber looks like he's doing a plug for Calvin Klein or Jesus ... or both.

Biebs and his facial fuzz bolted from London -- after a wild weekend -- and touched down in South Beach to party at The Villa Casa Casuarina ... formerly Gianni Versace's mansion. Before Justin soaked up the rays and dipped in the pool, he also did lunch at Prime 112.

Nicky Hilton and Dee Ocleppo -- wife of designer Tommy Hilfiger-- both wore the same blue dress to a Valentino event Monday night in New York City.

We'd ask, "Who wore it better?" ... but really, there are no winners here.

Wanna piss off your wife??? THREATEN TO BURN HER LOUBOUTIN SHOES ... 'cause that's now at the center of a nasty divorce war starring a former University of Oklahoma running back.

The man who allegedly threatened shoe-icide is Brennan Clay -- who's marriage hit the skids when he accused his wife of banging ex-teammate DeMarco Murray (allegations he later retracted).

But according to court docs obtained by TMZ Sports, Clay's wife wants Brennan thrown in jail -- after he allegedly sent her a picture of her expensive shoe collection in a pile with the caption, "I'm setting all of your Louboutins on fire."

Oh hell no.

It appears Clay backed off his alleged threat -- but his estranged wife says the fact he messed with her property is in violation of a court order to not harass each other during the divorce.

When reached out for comment, Clay told TMZ Sports the allegations are false -- he never threatened the shoes -- and says text messages are bogus.

Tour merchandise for Scott Weiland's band that seemed really cool yesterday is now just really tragic ... yet still available for purchase.

The gear features Scott's picture with the slogan "Not Dead and Not For Sale" -- playing off the rumors that frequently swirled prematurely about the rock star's death. It was also the title of a memoir written about Scott.

Arguably, the clothing is more valuable now after Scott's death ... something fans clearly realize since there's a bunch of new listings on Ebay for shirts and sweatshirts with the phrase.

Scott's own Amazon store is still hawking the stuff too ... if you want to pay retail.