Internet Culture

1:37 PM PT -- Alix Earle has officially announced her new skincare line.

Alix Earle has been laying out puzzle pieces -- literally -- as to what her new brand is going to be after launching a mysterious account called "wtfisalixdoing" on social media ... and what she's doing is releasing a skincare line called Reale Actives, TMZ has learned.

According to trademark filings obtained by TMZ, the TikTok star is locking in the name for a beauty brand centered on skincare -- personalized by scrambling her last name -- signaling a major move into the cosmetics space.

The trademark points to a range of skincare products, suggesting this isn’t just a one-off drop, but a full-on brand play ... including "non-medicated and medicated skin care preparations."

OnlyFans owner Leonid Radvinsky died days before the world found out ... so says his friend Andy Bachm, CEO of Creators Inc.

Andy, whose company works closely with OF creators, told The New York Post Leo passed "a few days" before the news became public ... and there was "no interruption to the business" as a result.

As we told you ... Leonid passed away peacefully after a long battle with cancer, with the news coming out Monday. Andy says the businessman, who was born in Ukraine, had time to prepare for his death ... though Andy did not reveal what preparations were made.

Beyoncé's 21-year-old nephew, Julez Smith, is showing that age is just a number ... cozying up to 41-year-old reality star Tommie Lee in a new video that's taking the internet by storm.

The clips -- pulled from Tommie’s Snapchat -- show Julez, whose full name is Daniel J. Smith Jr., giving her a piggyback ride as the two laugh and smile ear to ear during a night out.

At one point, Julez jokes it’s the kind of thing you do when you “like somebody” … while Tommie calls him “baby” and says he’s “so fine.” Julez cracks that it’s “hard to be fine” when he’s carrying someone on his back.

We want you to be a part of TMZ, so every weekday, between 10:30 AM and 12:00 PM PT, we take you inside our newsroom via live stream.

You never know what you're gonna get ... a big story that breaks, an argument erupts in the room, or someone's just joking around.

Your comments are a big part of the stream, and the staff spends a lot of time speaking directly to you. Every day is different!

Leo Radvinsky -- the billionaire owner of the adult content website OnlyFans -- has died, TMZ has learned.

A company spokesperson told us, “We are deeply saddened to announce the death of Leo Radvinsky. Leo passed away peacefully after a long battle with cancer."

They continued, “His family have requested privacy at this difficult time.”

Kick streamer N3on ended up on his knees with his hands behind his head Sunday ... all thanks to a swatting call that went down while he was streaming in Los Angeles.

You can see in the video ... he was walking down Melrose Ave. with his friend Benjy Chavez when deputies instructed them to stop moving and drop to the cement.

N3on immediately followed instructions ... while Benjy seemed spooked. But, N3on quickly confirmed he knew he was being swatted -- as did the person behind the camera.

Sofia Coppola's daughter Romy Mars is giving all the behind-the-scenes details on what it was like growing up as the famous director's daughter ... and some of it is shocking.

Responding to a TikTok user who joked Romy was "written by" Sofia, Romy clarified that she was, in large part, raised by babysitters ... or as she calls them, "many different women in their 20s" ... and one of them allegedly gave her marijuana when she was just 11 years old!

According to Romy, 19, one of her babysitters offered her the illicit substance before bed.

Romy said, "We smoked together on the fire escape and talked about her boyfriend's mommy issues until I fell asleep."

Gypsy Rose appears to be making light of her mom's killing in a new TikTok ... but not everybody is laughing.

Watch the video ... while doing the "We listen, and we don't judge" trend with influencer Natalie Reynolds, Gypsy recounted how she went to prison for 8 and a half years for second-degree murder in relation to her mom's killing.

When Natalie feigns surprise, Gypsy says matter-of-factly, "Hey, we listen, and we don't judge." But here's the thing ... a lot of people are judging. Just look at the comments!

Call her the Wolf of Wall Street, because Taylor Frankie Paul is not f**king leaving! Some people online have suggested the embattled reality star stay off socials during her abuse scandal ... but the way Taylor sees it -- this is her job, and she's always on the clock.

Despite her legal woes stemming from domestic violence accusations being brought against her -- including video proof -- and ABC canning her "The Bachelorette" season, TFP has remained active online, reposting videos that support her and even using her platform to uplift fellow reality show villain Nick Viall.

Just take a look at her online activity -- in response to one TikTok user announcing a "Taylor Frankie Paul Get Off Your Phone Challenge," TFP commented, "Want me to stare at the wall instead?"

One thing you can always count on? A girl and her flowers -- and we’re all celebrating National Flower Day with these hotties getting showered in blooms.

We’ve got Nicole Scherzinger, Parker McKenna Posey, and Chanel West Coast looking bloomin' gorgeous, clutching their bouquets and striking poses that really put the petals to the metal.

We're also rootin' for Hailey Bieber, 'Bachelorette' alum Hannah Brown, and Jessica Chastain -- who are all over on their IGs with flowers in hand.

Barry Keoghan is revealing he went into hiding due to a wave of online hate criticizing his looks, stemming from his breakup with pop queen Sabrina Carpenter.

The "Saltburn" star appeared on SiriusXM’s "The Morning Mash Up" Friday and admitted the online abuse has taken a toll on him, saying ... "There’s a lot of hate online. It’s a lot of abuse of how I look."

Keoghan adds "I think I removed myself from online, but I’m still a curious human being that wants to go on and, if I attend an event or if I go somewhere, you want to see how it was received. And it’s not nice."

TikTok star Matthew Wurnig -- known as the "50 Dates 50 States" creator -- has been booked for a DWI in Minnesota Saturday, TMZ has learned.

The 29-year-old was caught during a traffic stop when he was suspected of driving under the influence ... refusing to submit to a required chemical test -- such as a breathalyzer or blood test-- when requested by law enforcement, according to jail records.

Wuring was later booked into Crow Wing County Jail around 3:30 AM local time and hit with 2 DWI charges, one for refusing to submit to a chemical test and another for second-degree DWI.

Palm Beach Pete says he's not changing his look despite the frequent comparisons to Jeffrey Epstein ... because he's a good-looking, decent dude -- not a monster like Epstein was.

The viral sensation joined us on "TMZ Live" to talk about his overnight fame ... which began when some guy started filming him while he drove his convertible down a Florida highway.

PBP says this is par for the course in his life ... telling us it's pretty normal for him to go viral like this.

A Florida man named Peter -- or Palm Beach Pete, as he calls himself -- is setting the record straight ... he is not Jeffrey Epstein.

Pete went viral after he was filmed driving in his convertible on I-95 because he bears such a strong resemblance to Epstein.

Pete spoke about the social media whirlwind on Thursday's episode of the "Nicky Gordo Show," saying ... "I'm minding my own business driving down to a place in town. And the next thing you know, hundreds of millions of views."

Spring has officially sprung—and Hollywood’s luscious ladies are blossoming before your very eyes ...

Ditching their sweaters for the sunny weather, Stassie Karanikolaou and Tana Mongeau are kicking off this fun floral game, and the hot shots to follow are in picture-perfect frame ...

Stop and smell the flowers and give us your take: Who'd You Rather?!

Influencer Emilie Kiser shared a heartbreaking tribute to her late toddler, Trigg, on Wednesday ... 10 months to the day of his accidental drowning death.

On her Instagram Stories, she wrote ... “Today is officially 10 months since we lost our son Trigg to a preventable drowning accident. I continue to feel like I have no words in what to say when I’m asked how I feel because the only adequate word is ‘broken.’ I miss him so much. Everything about him. Especially the joy and light he brought to our home.”

She continued, "One of the hardest parts about the last 10 months, although I can’t possibl[y] pick just 1, is having to live without him. Some people might read that and think it’s obvious, but it’s a daily mountain to climb. Waking up without him next to me, not getting to talk to him every day, not getting to see his perfect smile, and so much more." She followed it up with a serious word of warning ...