Fashion

Lamar Odom had a high-priced usher escort him to his front and center seat Thursday at Madison Square Garden -- that would be the headliner, Kanye West.

As we reported Lamar flew from L.A. Wednesday night to attend the unveiling of Kanye's new album and fashion line.

The Kardashians came into the arena -- all wearing white -- under a spotlight, but the big moment was reserved for Lamar.

Kanye walked Lamar to his seat and then took the stage.

The Kardashian clan was out in full as well ... sitting right near the front with some of their super famous friends.

As for Lamar -- he had a slight limp but walked the stairs just fine.

Kanye West is adamant ... anyone who figured out what T.L.O.P. stands for will get free tickets and more, but if they talk about it ... they're S.O.L.

'Ye promised a pair of Yeezys and tickets to his season 3 collection premiere for anyone who guessed the full album name. 33 people guessed correctly, and got an email from Kanye's creative director, which made it very clear ... spill the beans and you get nothing.

The email threatens, "keep this correspondence 100% confidential - any violation of this will void your contest win."

The show starts Thursday afternoon at Madison Square Garden where Kanye will release songs from "The Life of Pablo" and his new fashion collection. A few models posted shots from Wednesday's rehearsal, and ummm ... yeah. This is the hot ticket.

Shhh!!!

Pamela Anderson officially passed the sex symbol torch to sons Brandon Lee and Dylan Lee at the Saint Laurent fashion show in Hollywood Wednesday night.

Pam and Tommy Lee's boys were solidly in the spotlight during the show at the Palladium ... mainly because 18-year-old Dylan (on the right) recently made his modeling debut in a campaign for Saint Laurent.

By the way, Pam's wearing heels and both of the boys are still towering over her. They grow up so fast.

And hot ... with the right genes.

Dakota and Elle Fanning looked like they were auditioning for a role in a remake of Stephen King's "The Shining" at Wednesday night's Saint Laurent fashion show in Hollywood.

It's a good pic, if only because they're rarely photographed together.

The sisters are separated by 4 years -- Dakota's 21 and Elle's 17 -- but who can tell under all that eyeliner?

Come to think about it ... a remake of "The Shining" would be totally awesome.

Kanye West is all over the place on picking a name for his new album, but he's nailed down his future plans for his fashion biz ... and it's awesome for you.

We got Kanye in NYC where he's getting ready for his album launch concert at Madison Square Garden. He just announced the NEW initials of the record -- T.L.O.P. -- the latest change from "Waves" and "Swish" and "So Help Me God." It's a process, apparently.

But when it comes to his fashion line, Yeezy told us ... it's going down.

Also in this clip -- A$AP Rocky. We smell a MSG cameo coming.

Several locks of John Lennon's hair are on the auction block, and even though it's already going for five figures ... it's a steal as Lennon memorabilia goes.

Heritage Auction out of Dallas is hawking a 4-inch chunk of John's hair -- a hairdresser cut it off before his role in a 1967 movie called, "How I Won The War" -- and the current bid is at $12k.

Past Lennon items have gone for way more than that: his '65 Rolls Royce Phantom V sold for $2.23 MILLION, and Lennon's handwritten lyrics to "All You Need is Love" fetched $1.25 million.

So chances are the price on Lennon's locks will go through the roof too. Get your bids in now!

Mike Piazza's timepiece game just got stronger ... courtesy of a SWEET GIFT worth $25k from the CEO of a luxury watchmaker ... TMZ Sports has learned.

The gift giving went down in Miami at a party thrown by Swiss watchmaker Ulysse Nardin and luxury lifestyle magazine Haute Living ... and the soon-to-be Hall of Famer was in attendance.

Piazza -- who's a friend of U.N.'s CEO -- was given a Ulysse Nardin Midnight Express Special Edition watch -- 1 of only 100 in existence -- to celebrate his election into Cooperstown.

It's good to be one of the greatest baseball players of all time.

Even when Serena Williams loses on the court, her body still dominates off it -- exhibit A was spilling out of her shirt Wednesday night in L.A.

Serena hit up celeb hotspot The Nice Guy in a severely buttoned-down shirt ... showing off most of her black bra and a ton of cleavage.

While she might still be stinging from that Australian Open loss last weekend, this should help Serena's fans recover.

Dylan Lee -- the offspring of Pamela Anderson and Tommy Lee -- is living proof that DNA is a real deal.

The 18-year-old model just booked a new gig with Saint Laurent ... where he shows off his washboard abs and even plays a little guitar.

Some kids just get dealt a winning hand.

It's a good thing Cindy Crawford looks hot in sandals (and everything else) -- cause the chick is flip flopping big time on quitting the modeling game.

Cindy says she tells her kids every year that she's retiring and it's become a "running joke in our family" -- but adds, she's "not making any final statements."

As we told you ... Cindy declared she would not have her pic taken as a model anymore after her 50th birthday (later this month) while talking to United Airlines' Rhapsody magazine.

Sounds pretty final, but we're guessing her phone's been ringing off the hook since that came out -- in her IG post she says, "never say never."

Cher couldn't have said it better.

Ben Stiller and Owen Wilson are nothing but window dressing.

Fans swarmed the window of the Valentino store in Rome when they realized these were no ordinary dummies ... the mannequins were real, and really famous.

Stiller and Wilson co-star in the upcoming "Zoolander 2" and they're on a worldwide tour to promote the flick.

Sia had a big reveal Friday ... in her face!

The singer walked along a street in NYC with her hair pulled back ... not a trademark bang in sight.

She was in New York to perform on GMA, where she was in full regalia.

Funny thing is ... she hardly got recognized.

Five dudes are making serious bank off the Kanye West and Wiz Khalifa war by turning the epic Twitter feud into fashion.

We Own Your Kids, a t-shirt company that puts Twitter beef on t-shirts, was just in its idea phase Wednesday when Kanye unleashed his Twitter commandments on Wiz.

A few hours after the feud went viral the company started printing shirts with 2 standouts -- “You Let A Stripper Trap You” and “I Own Your Child!!!!” 24 hours later, 80% of the first batch of 500 were sold.

The shirts go for $25 a pop ... do the math and that's $10k, minus costs.

No word if they're going to put Amber Rose's tweet on a tee, but if they do it'd be a sure sellout.

Tracy McGrady has a message for NBA players -- NEVER BALL IN YEEZYS!!!!

The ex-NBA star loves the shoes ... but says Nick Young's decision to play in 'em earlier this season was downright stupid -- 'cause they'll murder your feet.

That being said ... T-Mac says he NEEDS to get some of Kanye's shoes in his collection -- and makes a pretty hilarious plea to the rapper for a few pairs.

The best part ... when we asked why he wouldn't just buy a pair, Tracy said -- "Why should I buy 'em?? I'm with Adidas ... I AM ADIDAS!!"

Vine star Cameron Dallas got a taste of Beatlemania ... or like the King of Pop or Evita Peron ... when an insane mob of fans showed up outside the Calvin Klein runway show.

CK flew Cam to Milan for Fashion Week -- that's the kind of power you get with 2 billion loops on Vine.

The crowd is insane ... even DJ Khaled doesn't even have this kind of pull (yet), but Cam handles it like a pro.

Odell Beckham Jr. looooooooves Grand Theft Auto ... or at least the design ... so much so that the NY Giants superstar helped design and sell a Grand Theft Auto inspired bag.

OBJ -- along with NFL'ers Jarvis Landry and Jeremy Hill -- hooked up with NYC (a.k.a. Liberty City) based brand 'Sprayground' ... and conceived the GTA-themed backpacks.

The bags run from $65 to $75, and we're told the first iterations of the bag sold so fast, the website crashed when they launched earlier this week.

#GTASwag