Fashion

Sydney Sweeney's brother is getting in on the American Eagle ad controversy ... poking fun at the situation by showing off his good genes jeans!

Check out Trent Sweeney's post on Instagram -- he shared a snap of a certificate acknowledging he was promoted to staff sergeant in the Air Force, and laid text on top, joking ... "It’s them good jeans 🥸."

As you know ... lots of folks have been having a blast with the drama -- just this week, a Chicago strip club announced they're hosting "The Great Jeans Contest" this Saturday, and Lizzo even teased new music referencing the ad.

Bianca Censori's looking towards the future after we took a look back at how she looked before she met Kanye West ... because she's showing off the goods in a futuristic outfit.

Check out this photo Bianca posted on her Instagram Story ... her boobs are spilling out of her metallic silver bodysuit, which is accentuating her hips and legs as well.

Bianca shared the out-of-this-world snap after we unearthed some of her old photos from 2021, when she did a photo shoot for a friend's small clothing brand business in Australia, a couple of years before she was first linked to Yeezy.

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Wednesday is back! No, not the day of the week ... we're talking about the Netflix series staring Jenna Ortega.

In honor of the show's big Season 2 return today, Amazon has some killer deals on creepy, kooky, mysterious and spooky merch celebrating the series. You can check out the full storefront for more, as well as our top picks below!

This Monster High Wednesday Doll will dance, dance, dance with her hands, hands, hands, above her head, head head all day long.

Hold onto your hats, 'cause Rihanna is using her blossoming bump as the ultimate accessory ... proving absolutely nothing will stop her from serving bold, boundary-pushing looks.

Case in point -- the queen stepped out in L.A. Monday, serving up a maternity look like no other ... rocking a sheer, pleated maxi dress with a dramatic swirl of pastel pink, peach, and yellow.

Just when you thought it couldn’t get any cooler, RiRi threw in a sporty twist with neon green and silver sneakers -- and to top it off, oversized floral earrings brought the high-drama glam.

If you've got jeans even greater than Sydney Sweeney's ... a Chicago strip club wants to see 'em!

Get this -- the world-famous Admiral Theatre is seam-ingly getting in on the drama surrounding Sydney's American Eagle ad ... hosting "The Great Jeans Contest" as well as a look-alike contest this coming Saturday.

The best part? Each winner will walk away with $2,500 in cash and prizes! So ... if you've got a pretty face, tight rear end or maybe even both ... looks like the Admiral wants to see you there.

Kylie Jenner is that b****. In fact, she's declaring she's the baddest b**** in the world in her latest social post ... which sees her learning Spanish in a tight and tiny matching set from her clothing line!

Check out the clip ... the youngest KarJenner is getting Spanish lessons from her makeup artist Ariel Tejada -- who enthusiastically instructs her to tell followers she's a true baddie!

And, she took the time to let fans know she's wearing her "nuevo" (meaning new) set from Khy, her clothing brand meant to feature basics and wardrobe staples.

Rep. Nancy Mace says the hate Sydney Sweeney is getting for her controversial American Eagle commercial and for being a registered Republican sums up left-wingers ... she says they can't accept anyone with different views.

The Republican Congresswoman from South Carolina joined us on "TMZ Live" Monday and we asked her how the GOP feels about the Sydney controversy ... including the actress being heckled Sunday at a movie premiere in Hollywood.

Nancy, who earlier in the day announced she's running for Governor of South Carolina, says it's more evidence of the left's intolerance.

Sydney Sweeney can't shake all the drama surrounding her controversial American Eagle ad ... 'cause she got heckled at her latest movie premiere Sunday night.

The actress rolled up in a black SUV to the "Americana" premiere at Desert 5 Spot in Hollywood — only to be heckled by some lady as she stepped out.

Check out the video, obtained by TMZ ... Sydney -- dressed like a princess in a pale yellow gown -- is being led by security from the SUV to the theater's entrance.

Donald Trump is all in on Sydney Sweeney's controversial American Eagle ad campaign ... and it's all because of her voter registration.

The prez was taking questions from reporters Sunday evening -- when one brought up that Sweeney had been revealed as a registered Republican over the weekend.

Trump seemed surprised to learn the actress was part of his political party ... responding, "Now I love her ad."

These sexy ladies are feeling feline fierce for Frisky Friday, but can you scratch off the catsuit and sniff out the celeb in question?

From singers to reality TV stars, actresses and athletes ... roll through stylish singers like Beyonce and Katy Perry -- or dare we say, "Kitty" Perry -- who are pawsitively purrrfect onstage, but can you guess their sassy looks on the streets?

And keep an eye out for Kim Kardashian, Serena Williams and more A-listers ... All they're missin' is their whiskers 😜!

Hoping for an apology from American Eagle’s Sydney Sweeney ad? Don’t hold your breath -- the company dropped a statement and they're sticking to their guns.

In an official IG post Friday, they clarified the "Sydney Sweeney has great jeans" tag is, and always has been, about jeans ... subtly shutting down critics who linked the ad to white-supremacy eugenics.

The statement declares the ad is all about Sydney’s jeans and her story ... adding that as a brand, they're all about celebrating how everyone rocks their AE jeans with confidence.

Lizzo is getting in on the frenzy surrounding Sydney Sweeney's new ad ... showing her followers what kind of ad they could expect in Biden's America in a joking new post.

The singer-songwriter shared a photoshopped pic of herself in an all-denim 'fit ... lying back in a seductive manner like Sweeney did for American Eagle just last week.

Remember ... people are up in arms about a new advert featuring Sweeney in a denim outfit, claiming she's got great genes jeans -- with some accusing American Eagle of racist dog whistling.

5:46 PM PT -- TMZ wrongly attributed the information to an American Eagle spokesperson when this post was originally published. We have reached out to AE, but they had no comment.

American Eagle's feeling good about its new Sydney Sweeney commercial -- despite all the controversy ... they might have good reason to blow off critics claiming the ad focuses on Nazi-like eugenics, pushing blonde hair and blue eyes as aspirational.

Sources with direct knowledge tell TMZ ... the ad campaign is creating tremendous buzz and their independent polling shows the vast majority of folks -- around 70% -- find the commercial appealing.

The spot centers around Sydney buttoning up some AE jeans and touting her biological makeup, where she breathily says, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color ... my jeans are blue."

The future is female -- and apparently fake too, 'cause Guess is getting roasted for using an A.I. model in their new ads ... but the brand's co-founder is out here sticking to his guns, telling us there's no danger of real-life human models going extinct.

Paul Marciano -- the fashion brand's co-founder -- tells TMZ he’s always been one to shake things up, like when he dropped that bold red logo in '85 while everyone else was stuck in B&W. And it's the same vibe now ... A.I.'s just the new toy in town, so it caught his eye and he ran with it!

Paul tells us he's blown away by how real it looks. So when he stumbled on an IG account of an A.I.-driven marketing agency run by creator Seraphinne Vallora, it had him hooked ... especially since one of their A.I. models had total Guess girl vibes.

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There's still time for the California boho summer of your dreams ... all thanks to Ava Phillippe.

The 25-year-old daughter of Reese Witherspoon and Ryan Phillippe is following in her mother's footsteps -- both as an actress and a designer. She teamed up with Aqua and Bloomingdales for her own collection, inspired by her upbringing and doodles from her sketchbook.

"I would describe it as vibey, very dreamlike, California boho, a little bit of western ... kind of pulling from all different parts of my life," Ava said of the collab. You can shop the entire limited edition collection at Bloomingdales -- we picked our fave items below.

Channel your inner California girl in this Placed Floral Maxi Dress.

Sydney Sweeney is the newest face and voice of American Eagle ... a point of contention for much of the internet -- including Doja Cat, who couldn't help but guffaw and ridicule the ad!!!

Doja hopped on TikTok and mocked Sydney with an exaggerated backwoods country accent, with extra drawling emphasis to make the "Euphoria" actress sound stupid.

The American Eagle spot centers around Sydney touting her biological makeup, where she breathily says, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color ... my jeans are blue."