Streaming

Kai Cenat and his AMP team's 'Mafiathon' was a huge success, and the already legendary streamer just notched another accolade for the ages -- the inaugural plaques awarded by the Stream Certification Association!!!

In an iconic last act before LeBron James cut his hair ... Kai & Co. were surprised live on air by a rep from the newly minted SCA, with a plaque for going 6x platinum!!!

The SCA outlined the criteria for TMZ ... a Gold plaque signifies 50,000+ concurrent viewers on a stream; Platinum marks 100,000+ concurrent viewers; and the soon-to-be coveted Diamond plaque will reward 1,000,000+ concurrent viewers!!!

He isn't called IShowSpeed for nothin' -- the streaming superstar put his wheels on full display right in the heart of Los Angeles on Tuesday ... drawing a massive crowd to the spectacle in the process.

The social media sensation is capping off his "Speed Does America" tour in the City of Angels this week ... and after roaming around Hollywood Blvd. for some time, a dude in a yellow bodysuit challenged him to a sprint.

It didn't go well for the guy ... as Speed got several strides ahead of his opponent right off the bat.

3:54 PM PT -- LeBron had one final gift for Kai … a haircut. He shaved off his signature braids.

Kai Cenat saved the best celebrity guest for last for "Mafiathon 3" ... landing none other than LeBron James to make an appearance -- and the future Hall of Famer came bearing gifts!!

The Los Angeles Lakers superstar and his daughter, Zhuri, pulled up to Cenat's livestream on Tuesday ... in the final hours of his 24/7 broadcast that's been going on for 30 days.

Cenat and LBJ chopped it up for the chat ... and outta nowhere, James surprised Kai with a Lakers-colored Audemars Piguet watch!!

Kevin Hart made such a grand entrance when he dropped on Kai Cenat's "Mafiathon 3" marathon live stream on Monday ... it literally knocked Druski's pants off!

Check it out ... the moment is hilarious AF as Kevin slyly sneaks it between the well-dressed duo chopping it up on the stream with more than a million people watching ... and the two lose their minds!

It gets to the point where Kevin has to tell Druski to settle down -- and pull up his pants -- before he says he wants to redo the entrance with style ... which means dancing to Usher's "Yeah!"

Twitch streamer Asmongold revealed in a post on his X account Thursday that his father died days ago ... and it sounds like he's taking it pretty hard.

The social media personality, born Zack Hoyt, wrote an emotional message to express his feelings about the death of his father, who he'd taken care of while taking time off from streaming earlier this year.

Here's a look at how the gamer's dad became well-known among his son's fans ... and how Asmongold paused his career to take care of him after his health took a turn for the worse.

We want you to be a part of TMZ, so every weekday, between 9:30 AM and 11:30 AM PT, we take you inside our newsroom via live stream.

You never know what you're gonna get ... a big story that breaks, an argument erupts in the room, or someone's just joking around.

Your comments are a big part of the stream, and the staff spends a lot of time speaking directly to you. Every day is different!

Boxing star Adrien Broner was kicked off Cam'ron's hit show on Tuesday ... after he wouldn't stop making flirty comments toward one of the rapper's co-hosts.

Broner appeared on "It Is What It Is" ... and not long after he took his seat, he began unloading uncomfortable remarks to Treasure "Stat Baby" Wilson.

He incessantly talked about her looks, and, at one point, he proclaimed, "I love you."

We want to address something that happened during our TMZ Livestream coverage of the assassination of Charlie Kirk.

As Harvey and Charles were reporting the developments in our newsroom, there were employees in another part of the building watching a car chase.

The people watching that car chase began laughing and clapping in reaction to what they were seeing, but we want to make it clear ... they were not cheering in response to the assassination.

Nevertheless ... watching a car chase at that moment was tone deaf, and the sounds of laughter at that crucial moment were totally out of line.

Drake snuck a subtle shot at Kai Cenat's hairline after the top Twitch streamer trashed his new song on his "Mafiathon 3" stream ... and Kai's demanding answers!!!

Kai's chat tipped him off that Drake had given his forehead and tattered braids the spotlight treatment via an unflattering photo wedged in between his latest photo dump from his adventures in France.

The international roasting caused Kai to sulk at his desk as the Undertaker's gong rang unrelentingly, and he eventually had to walk away from the computer.

Marlon Wayans has a very personal reason why his and brother Shawn's box office blockbuster "White Chicks" will NEVER get a follow-up ... and that's because getting a full face-beat takes too freakin' long!!!

Kai Cenat had Marlon on his Mafiathon 3 stream and brought up "White Chicks 2," taking Marlon down horror memory lane, spending 7 hours in the make-up chair all to turn into a bad bish.

Marlon explained that the 7-hour makeup job was in addition to the 14 hours of the daily production and the 1 hour it took to remove the costumes.

South Korean YouTube star Na Dong-hyun, also known as @BuzzBean11, has died ... this according to local news reports.

The internet personality, who boasted nearly 1.5 million subscribers on his account, was reportedly found dead in his home in Seoul on Saturday ... mere days after he participated in a 5-hour gaming livestream.

According to reports, including The Korea Herald, authorities were sent to Na's home in the morning on Saturday, after a friend said he was MIA for a pre-planned meeting and wasn't responding to their outreach attempts.

The Jonas Brothers took over Kai Cenat's "Mafiathon 3" stream Friday night ... surprising fans with a performance of "Introducing Me" from "Camp Rock 2" and "Lovebug"!

The famous streamer was just as hyped about his guests as fans were, singing along and at one point gushing over their presence, saying ... "Seeing this in person is crazy, I ain't gonna lie."

Kevin, Joe and Nick clearly had plenty of fun with Kai, but got serious at one point by sharing wholesome, motivational speeches to the chat. Nick told viewers, "You will never regret kindness," while Kevin spoke passionately about the value of family.

Joe got a bit more playful with his contribution to the tender time in the stream, joking ... "In middle school I s*** my pants, look at me now." But ... he did get serious, too -- encouraging fans to be kind and forgiving.

Farrah Abraham just hijacked our livestream ... and trust us, if this is anything to go by, the "TMZ After Dark Tour" this weekend is about to be the wildest yet, 'cause she's hosting it Saturday night!

Check out the clip -- Farrah was already in full party mode Friday morning, hyping our tour featuring DJs, shots at every stop ... and as for a stripper? Don’t worry, she says she’s got that covered too (joking ... of course!😜).

Farrah’s main pitch? Moms' night out like no other. Kids, husbands, inhibitions ... leave 'em at home.

Drake released several new songs on his 90-minute "Iceman" vlog last night -- and Kai Cenat is telling millions of people the tracks SUCK and it was the biggest waste of time IN HIS LIFE!!!

Don't think all-caps are aggressive ... Kai thought the songs were so bad, he threw a temper tantrum and bombed the tracks with his infamous Undertaker gong sound.

The streaming giant said he couldn't fake the funk even if he's trying to make a splash with the Mafiathon 3 event ... clearly Kai enjoyed Latto and Ice Spice's raps better!!!

Kai Cenat was overloaded with butterscotch booty thanks to Latto and Ice Spice's unified twerking during "Mafiathon 3"!!!

The superstar rappers were lit inside Kai's penthouse Thursday night, shaking their rumps to the sounds of their new single "Gyatt" as Kai wisely played the background and gave their backsides the full camera shot for the stream!!! 🍑

Latto and Ice Spice threw a couple of slick pot shots at each other in the form of their songs "Sunday Service" and "Think U The Sh!t (Fart)" last year but after realizing there was no real beef between them, they decided to get $$$ together.

IShowSpeed's tour of America successfully made its way to New York City -- where he made a digital connection with Playboi Carti, who was all the way in Atlanta!!!

The virtual linkup came courtesy of rapper Bay Swag Wednesday night, as he and the crew got swaggy outside in the streets!!!

You can see Speed dap up Cash Cobain as Bay Swag dialed up Carti on FaceTime, adding superstar power to the stream.