Super Bowl

Super Bowl? More like the Uber Bowl ... 'cause TMZ Sports has learned Uber drivers from all over Arizona are headed to Phoenix in droves ... hoping to cash in on that crazy Super Bowl traffic.

A rep for Uber tells us ... they've noticed a surge in drivers heading to Phoenix this week (from places like Flagstaff and Tucson) ... and it seems pretty obvious why.

With a full week of parties, events ... and of course the mad rush to the big game (surge pricing?) -- there could be A LOT of money to be made this week.

But get this ... Uber says drivers from out of state are out of luck ... because Uber drivers are only authorized to pick up passengers in the state where they are registered.

GoDaddy pulled its Super Bowl commercial featuring an adorable lost puppy doggy after it pissed off PETA. It's sad news for fans of hysterical commercials, puppies and also Danica Patrick.

Although DP really only lost about who .005 seconds of camera time ... so she'll be fine.

Newsflash -- Marshawn Lynch has a FUNNY side ... and here's the hilarious video that proves it.

The Seattle Seahawks running back teamed up with the enemy (Rob Gronkowski) for a hilarious video game battle on "Conan" ... which quickly turned into a comedy session

The segment is pretty hilarious ... with Lynch crackin' drug jokes ... Gronk making a boner pill joke ... and overall hilarity ensuing.

Unclear when the guys found time to shoot the bit -- which is set to air Thursday on TBS -- but it seems like the two NFL superstars really hit it off.

#RealityShowSpinoff? #Please #BeastMeetsGronk #LethalWeapon5? #ImJustHereSoIDontGetFined

Katy Perry's boobs could make you A LOT of money -- because they've just become the focal points of a new Super Bowl prop bet ... TMZ Sports has learned.

The cyber-gambling site BetOnline.ag is offering up a bet -- where you can place money on whether you think Katy will show cleavage or no cleavage during her Super Bowl halftime show.

Right now ... the odds are STRONGLY for boobage:

"Yes" is -500
"No" is +350

Translation -- if you bet "no," $100 gets you $350. If you bet "yes," you need to wager $500 to earn a measly $100.

Some other prop bets?

-- The coin toss
-- Color of the Gatorade thrown on the winning coach
-- Hoodie type worn by Bill Belichick (sleeves vs. no sleeves)
-- Katy Perry's wardrobe at the beginning of Halftime (pants vs. shorts vs. dress or skirt)
-- Length of the National Anthem

... and get this -- you can bet on who Barack Obama will pick to win the Super Bowl.

Good luck.

Several high-powered law enforcement agencies want everyone to know -- they're all working TOGETHER to protect the Super Bowl.

The NFL just issued a statement saying reps from the following agencies are on board:

-- Department of Homeland Security
-- Immigration and Customs Enforcement
-- FBI
-- United States Secret Service
-- Phoenix PD
-- Glendale PD

The entire gang is scheduled to brief the media on the security plans around 12 PM PT.

He's been called the "King of Trash Talk" ... and now UFC superstar Nick Diaz is spitting his venom right at New England Patriots coach Bill Belichick ... saying the guy is completely "full of s**t."

In a new promo spot for UFC 183, Diaz goes in on Coach B ... mocking his Deflate-Gate news conference ... and claiming that Bill's "been selling bulls**t this whole time."

Danica Patrick loses again ... this time, GoDaddy.com is PULLING their Super Bowl ad featuring the NASCAR driver over OUTRAGE from animal lovers.

The commercial -- called "Lost Dog" -- shows a puppy that falls out of a truck ... and then overcomes all odds to find its way back home.

Problem is, when the little guy returns home ... he finds out the owner used GoDaddy to set up a website to sell the dog to a new owner.

Needless to say, people are PISSED -- with some animal rights groups saying the commercial supports puppy mills and other "inhumane breeding" practices. PETA went nuts over it ... saying, "anyone who sells a dog online is a callous jerk."

GoDaddy's CEO Blake Irving got the message loud and clear ... and tweeted, "What should have been a fun and funny ad clearly missed the mark and we will not air it."

GoDaddy says it will still use it's 30 second Super Bowl slot (after all, they paid $4 mil for it) ... though so far, it's unclear what will run in its place.

Marshawn Lynch is being hammered with questions at Super Bowl media day.

His answer to all of them?

"I'm just here so I won't get fined."

Marshawn sat in front of the microphones sporting his sunglasses and a backpack -- and repeated over and over again, "Hey, I'm just here so I don't get fined."

He's said it at least 20 times already.

As you probably know, the NFL just fined Lynch $20k for grabbing his crotch during a TD celebration in the NFC championship game.

It's not the fact it costs $4 MILLION for 30 seconds, "Shark Tank" star Kevin O'Leary tells TMZ Sports there's another big problem when it comes to Super Bowl advertising.

Mr. Wonderful hit up Craig's in L.A. for dinner Monday -- when he explained why spending the money could be a great investment for the right company ... just not for him.

Eli Manning claims he doesn't give a crap about the pressure in his footballs -- and says the fact that Tom Brady obsesses over it seems incredibly strange to him ... and TMZ Sports has the footage.

The 2-time Super Bowl champ was a guest speaker at a private function at the New York Athletic Club last week when he was asked for his opinion on Deflate-Gate.

"I never worried really much about the inflation," Manning said ... "I thought it was kind of strange that [Tom] Brady knew he liked his ball at 12.5 pounds of pressure in the ball."

"That's the minimum number you can have ... seems kind of strange to me."

But get this, Manning says he's not convinced the pressure in the ball "is that big of a deal" ... and claims the Brady scandal is the first he's ever heard of an issue with inflation.

Manning -- who seems to be the bane of New England's existence when it comes to Super Bowls -- also told the crowd what he thinks could be the key to another Seattle victory.

The NFL has zeroed in on a New England Patriots locker room attendant who might be the cuplrit behind the deflated football scandal ... this according to a new report.

According to Jay Glazer and FOX Sports, surveillance video allegedly shows the attendant taking footballs from the official's locker room and going into another room at Gillette Stadium before bringing them to the field.

The attendant in question has already been interviewed by the league, according to Glazer. The NFL is trying to determine if any wrongdoing occurred.

T.O.'s callin' B.S. on T.B.

It's clear, the "Celebrity Apprentice" ain't buyin' Tom Brady's excuse that he had no idea his footballs were under-inflated during the AFC Championship game earlier this month.

Terrell Owens -- who played 15 seasons in the NFL -- told us it's "obvious" when the ball isn't pumped up to the league standard ... especially for a guy who has as much experience as Brady.

Only one team of dogs will win the eleventh annual Puppy Bowl ... but they'll all have to poop at some point -- and Animal Planet has their cute butts covered.

This year's event will feature 85 pups, 21 kittens and 5 Nigerian Dwarf goats (the cheerleaders) -- and producers prepared by purchasing 315 poop bags ... as well 1,200 puppy pads.

The animals will also have their own personal assistants -- 65 puppy escorts and 50 volunteers -- plus they've got a whole lot of food on deck.

Halftime performer Katty Furry got the real celebrity treatment though ... her outfit was crafted by a famous pet designer whose made expensive outfits for Paris Hilton and other celebs. They also extended an invite to Katy Perry to their pre-game party.

Tom Brady had a message Thursday -- he doesn't screw around when it comes to his balls.

But we do ... which is why TMZ Sports proudly presents the Tom Brady Deflate-Gate Remix.

C'mon, you saw the news conference -- he was practically beggin' for someone to put this to a beat.

Enjoy!

Charlotte McKinney's Super Bowl commercial for Carl's Jr. is awesome for sure ... although just about everyone is calling BS on her testimonial, because how can THAT chick eat a big fat burger?

McKinney was out Thursday at Matsuhisa in Beverly Hills (the exact opposite of Carl's Jr) where it seemed the buxom blonde had a little sake with dinner. Or a lot.

Anyway when it came time to ask if she's a fan of Carl's ... she stayed on message like a pro.

Kate Upton, you've got a real challenger to your throne.

So, Richard Sherman and a llama walk into a bar ...

Actually, it was a studio ... and one of them launched into a expletive-laced rant against Bill Belichick, Tom Brady and the New England Patriots, in general -- kicking off Super Bowl smack talking season.

The whole thing is an ad for one of Sherman's sponsors -- but the Seattle Seahawks superstar might wanna take notes. The llama gets in a pretty good jab at Brady's favorite footwear.

Only thing missing? A shot at Brady's balls.