Playboy

Hugh Hefner got put under oath at the Playboy Mansion Wednesday in one of the Bill Cosby sexual assault lawsuits ... TMZ has learned.

We've learned Gloria Allred fired off a slew of questions to Hef in a lawsuit filed by Judy Huth, who claims Cosby got her drunk at a party at the Mansion when she was just 15, touched her vagina and then forced her hand down his pants.

Allred has been an adversary of Hefner's for a while, claiming he facilitated Cosby's alleged sexual abuse at the Mansion. Cosby has denied the allegations. Hef has been mum.

The woman who claims Bill Cosby sexually assaulted her at the Playboy Mansion has just added Hugh Hefner to the lawsuit, claiming he knew of Cosby's predilections of alleged serial sexual battery but still put her in harm's way.

Chloe Goins claims in a new lawsuit, Hefner is the one who introduced her to Cosby at a 2008 party at the Mansion. As we reported, Goins claims Cosby spiked her drink and then when she was out of it sucked her toes. She also says when she came to her breasts were wet and sticky.

Kendra Wilkinson's not waving any white flags in her war with Holly Madison ... but she is blaming hormones for her XXX tweets at her ex-Playboy pal.

We got Kendra outside FOX News Thursday and she explained why she's on the attack, and not planning to back down.

Earlier, she went after Holly on Twitter for dissing Hugh Hefner in a People article. The tweets were extremely graphic, and Kendra's since deleted them.

But the damage is done for Holly, who tells us she doesn't want to be part of a fight where "one woman lives to demoralize and degrade another woman."

Kendra Wilkinson's rap career is off to a rocky start ... it seems whatever she recorded she did under the influence, because she just can't spit the rhymes.

It may be a good thing ... after our photog gives the former Playmate a beat, she throws down a verse or 2 ... and it's, well, just watch.

Maybe rapping is just a diversion so she doesn't have to talk smack about Holly.

Daisy Lea knows you gotta be flexible to make it in showbiz. She's made it.

Playboy's Miss May 2015 -- in South Africa -- hit the beach in Malibu for a photo shoot where she showed off her many, many talents, and her leotard worked overtime to keep her assets in place.

Check out the struggle in the gallery.

Hugh Hefner's younger brother -- a fixture on 'Girls Next Door' -- died at his home in Beverly Hills ... TMZ has learned.

Sources tell us Keith Hefner passed Friday morning. He'd been battling cancer, but it's unclear if that's what caused his death.

He was 87.

Keith had been a longtime exec at Playboy -- handling Bunny training and recruitment (you're welcome). He also did some acting, appearing in a few movies and TV shows like the classic sitcom, "Get Smart."

He was married to model Caya Hefner, and is widely credited with inventing the Bunny Dip ... the sexy move servers used to deliver drinks at Playboy Clubs (you're welcome, again).

Meet Noelle Foley ... the ridiculously hot daughter of wrestling legend Mick Foley -- who happens to be an aspiring model who says she's down to do Playboy.

The good news for Mick ... Playboy's non-nude these days. Deep breaths, Mick ...

Noelle says she's also into wrestling and says "something is in the works" with WWE.

Noelle was also out in NYC with her longtime boyfriend -- so, we had to ask ... did you actually crap your pants the first time Noelle brought you home to dad???

You gotta watch the clip ... Mick's not just a legend in the ring, he might also be the greatest future father-in-law (no pressure) of all time!

Ex-Playboy Playmate Holly Madison is opening her doors and inviting you into her home -- if you've got enough dough to cover the rent.

TMZ has learned the centerfold is renting out her Beachwood Canyon home in the Hollywood Hills for $7,500 per month. The 4 bedroom, 3 bath pad has awesome city and canyon views ... and guest quarters under the main residence.

Holly decided to rent -- through realtor Jon Grauman at The Agency -- since she and her husband, Electric Daisy Carnival founder Pasquale Rotella ... are now living in schmancy Hancock Park.

Diddy will be holding court at the Playboy Mansion right after the Grammys ... and there's a decent chance it will be the last party of its kind at the legendary spot.

Anyone can attend the charity event called the City Gala -- for a $1,500 minimum donation -- where Sir Richard Branson and ex Playboy covergirl Jane Seymour will share the stage with host Diddy.

Aside from an open bar and a buffet, you can also catch a celeb poker game with Carl Weathers, John Salley, Tito Ortiz and Omar Benson Miller.

Remember, the Bunny palace is now on the market ... so it's possible it won't be owned by a party animal like Hugh Hefner when the 2017 Grammys roll around.

Ticket to hang with celebs -- $1,500.

Here's video of Sara Underwood -- Playmate of the Year '07 -- stripping down to a thong along with ridiculously hot models to advertise a fantasy football app.

The app -- called "Start Or Sit" -- will cover all sports and utilize a Tinder-like concept where you select fantasy players you think are gonna go off by swiping left or right when their faces pop up.

Owner Steve Uccio says the app will be available on mobile devices starting March 4th and the winner of the very first league will get to fly to L.A. to party with the girls in the video ... which reminds us ...

THE VIDEO IS THE HOTTEST THING OF ALL TIME AND YOU MUST WATCH IT RIGHT NOW.

Happy weekend.

Katie May, a hugely successful model and social media star, died Thursday after a stroke left her in critical condition.

May had been hospitalized since Monday when a blockage in her carotid artery caused the "catastrophic" stroke. She remained in critical condition until her death. Sources tell TMZ she was taken off life support Thursday evening, and she died in L.A. surrounded by family and loved ones.

Katie had a huge social media presence, with nearly 2 million people following her on Instagram. She was also known as the "Queen of Snapchat" and modeled for dozens of websites and magazines, including Playboy and Sports Illustrated.

Katie leaves behind a 7-year-old daughter and her family started a gofundme page to support the little girl. Katie was 34.

The Playboy Mansion could soon have a new owner ... a guy famous in the theater biz who wants to turn Hef's place into an ultra-exclusive, members only club.

We've learned Jeff Beacher, the brains behind Beacher's Madhouse, has met with Playboy execs about buying the 6-acre Holmby Hills estate and creating a partnership with Playboy Enterprises in which Beacher could use the Playboy name for the club.

We're told Beacher has drawn up paperwork for a $90 million offer ... comprised of $12 mil from Beacher and the rest from partners.

Beacher confirmed to TMZ he's serious, and the plan would be to sink $20 mil for renovations, keeping the main structure intact. He wants to build 5 bungalows for guests.

Beacher says he'll submit the offer as early as Monday.

A top Playboy exec tells TMZ they'd seriously entertain Beacher's proposal, although not necessarily the price. The property is listed for $200 mil.

The real wild card is zoning ... Holmby Hills is one of the most exclusive areas of L.A., with sprawling estates. It's unclear if Beacher and company could get a variance for a club.

Larry Flynt wants to buy the Playboy Mansion, but as part of the deal he wants to make Hugh Hefner his bitch.

Sources connected to Flynt tell TMZ, the Hustler honcho believes the Mansion is only worth $40 million -- far short of the $200 million asking price. But Flynt says he understands the property is iconic so he's willing to double the amount and offer $80 mil, assuming an appraisal justifies it.

Now the strings ... Flynt will ask Hefner to participate in choosing the girls for Hustler. He also wants Hef to write a column for Flynt's mag.

We're told Flynt's intention is to turn the Playboy Mansion into the Hustler Mansion, with the same glitz and glamour that defined it in its heyday ... after some major renovations.

It's a little too perfect -- Hustler honcho Larry Flynt buying the Playboy Mansion and giving his archenemy Hugh Hefner the boot -- but it's reportedly exactly what could happen.

Flynt's Hustler execs want to make an offer on the mansion according to the NY Daily News -- but he wants Hef out of place. As TMZ first reported ... the mansion is on the market for $200 million, and there's a clause in the sale that allows Hef to remain in his crib until he dies. The buyer just has to wait.

Team Hustler thinks it's a good fit for its staff and, more importantly, its parties. We got Flynt last week and he claimed he'd have ZERO interest in the iconic pad. Maybe his execs convinced him to change his mind.

Either way, our real estate sources say there's potentially a huge snag -- Hef has to approve the purchaser, and we're told chances are slim to none he'd give Flynt the thumbs up.

Larry Flynt has 2 reasons for not wanting to buy the newly listed Playboy Mansion -- no sloppy seconds and no sticky sheets.

We talked with the Hustler honcho -- and Hugh Hefner's longtime nemesis -- outside Craig's in West Hollywood, and it's clear he won't be dropping $200 mil on Hef's pad ... partly because he's looking for something more original.

The Playboy Mansion may not be leveled for a brand new mansion after it's sold, because we've learned Hugh Hefner himself commissioned plans to expand the crib and bring it up to date.

Sources connected to the property tell us, there are plans to expand and restore the 20,000 square foot mansion, which was built in 1927. We're told Hef had the idea of doing it himself but the years caught up with him and he never went through with it.

Our sources say the plans call for expanding the property to around 35,000 square feet, which would be an appropriate size for the main house on 6 acres of prime real estate in Holmby Hills.

We're told the property -- listed jointly by The Agency and Hilton & Hyland -- is NOT being marketed as a teardown. The woodwork throughout the house is magnificent, the living room and foyer are incredible and the architecture spectacular.