Carolina Panthers

10:25 AM PT -- Panthers executive director of risk management Lance Emory says the team has identified the fan in the video and is currently working with Charlotte-Mecklenburg PD to "pursue charges to the fullest extent of the law."

"The behavior exhibited by the perpetrator is unacceptable and will not be condoned at Bank of America Stadium."

WARNING: THIS VIDEO IS EXTREMELY VIOLENT AND DISTURBING

NFL officials are investigating a brutal incident involving a Carolina Panthers fan blasting another fan in the face during Thursday Night Football.

It all went down toward the end of the game -- the person who shot the footage at Bank of America Stadium says the Panthers fan had been standing for most of the game and the older fan had repeatedly asked him to sit down.

Instead, the Panthers fan berated him with insults -- and ultimately punched the other fan in the face, instantly opening a nasty gash that began to gush blood.

The Panthers fan ran away while witnesses called for security, as seen on the video published on Crossing Broad.

The NFL told Ian Rapoport it's working with the Carolina Panthers security team -- saying, "We take all of these very seriously."

We reached out to the Panthers who told us ... "We are reviewing the incident with the Charlotte Mecklenburg Police Department."

So far, no word from police. We're working on it.

Out with the old, in with the new -- that's Dannon Yogurt's philosophy after dumping Cam Newton and signing the Dallas Cowboys' Dak Prescott ... less than a week later.

Dak signed a sponsorship deal with Dannon the same day Cam got the boot last week after making a sexist comment to a female reporter during a press conference. He's reportedly already set to start filming commercials in Dallas this upcoming week.

As we reported ... Cam publicly apologized after Dannon dropped him on Thursday.

Looks like it was too little, too late.

Ex-NBA star Glen "Big Baby" Davis says he believes Cam Newton was sincere in his apology -- but that didn't stop him from clowning on the QB last night.

"I think he was sincere. I think he just made a mistake," Davis said on his way out of Poppy in L.A. ... "He's probably got woman problems or something."

Davis also said Cam shouldn't sweat losing his Greek yogurt sponsor because he thinks it tastes like "baby food" anyway.

So, what can Cam do now?

"I think his clothing should express how he feels. I think he should wear some women's clothing."

Yeah, hold your breath on that one.

Cam Newton is straight-up apologizing for a comment he made to a female reporter that many branded sexist and belittling ... going so far as to make a video for it.

Cam posted the apology video Thursday evening, saying after careful thought he realized his word choice on Wednesday was degrading and disrespectful to women.

As we reported ... Cam told Carolina beat writer Jourdan Rodrigue that he found it funny a female was asking him about routes after her question about that. He got a TON of backlash since, and even lost his sponsorship with Oikos Greek Yogurt.

In the vid, Cam goes on to say he sincerely apologizes to anyone who was offended ... and that it wasn't his intention to do so.

He even made a plea to young fans of his to be better than him and to do better than him. It's a serving of humble pie at its finest ... but we'll let Cam speak for himself.

The Cam Newton fallout begins ...

Dannon Yogurt has announced they have fired the Carolina Panthers QB as a sponsor for their Oikos Greek Yogurt brand after his sexist comments to a female NFL reporter.

"We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women."

"It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not OK to belittle anyone based on gender."

"We have shared our concerns with Cam and will no longer work with him."

Newton has worked with Oikos for years -- in fact, the company reportedly dropped John Stamos to work with Newton instead.

Still think it's funny when women talk about football? Last we checked, there were several women in big-time positions at the NFL Network ... running one of the biggest football shows on the air.

Check out this photo of "NFL Total Access" host Lindsay Rhodes posing for a photo with some of the people behind the scenes ... right after Cam Newton's offensive comments to a female reporter.

"Just finished today's @NFLTotalAccess- for which the producer, sr producer, sr coordinating producer & segment producer were women. #funny."

"Wonder Woman" director Patty Jenkins says Cam Newton has two choices -- he can either get used to a world where women know football, or get left behind with the rest of the cavemen.

We got Patty out at Craig's and asked her what she thought of Newton sticking his foot in his mouth, telling a female reporter it was "funny" she was asking him about route running.

Cam's in the hot seat for the comments, and Patty told our guy it's probably best he rethink things.

"I think it's a changing world. It takes people time to get used to the fact that so many things like that have changed."

But she saved her most important words for last.

"Everybody has to catch up or get left behind."

Take the help, Cam.

Cam Newton owes a female reporter a big apology -- for disrespecting her during a news conference because she's a woman ... and the reporter is justifiably upset.

The Carolina Panthers QB was taking questions from the media when Jourdan Rodrigue asked how he felt about WR Devin Funchess being more physical when running his routes.

Newton laughed and then said, "It's funny to hear a female talk about routes."

Jourdan -- who covers the Panthers for the Charlotte Observer -- replied on Twitter, "I don't think it's 'funny' to be a female and talk about routes. I think it's my job."

When asked if anyone spoke with Cam after the incident she said, "I spoke with him after and it was worse."

Steph Curry is disgusted that Colin Kaepernick is still in the unemployment line ... and he's got a message for all the NFL teams refusing to sign him -- FREE KAEP.

Steph was in attendance for the 49ers vs. Panthers game at Levi's Stadium ... and shared a photo of the field with a #FreeKaep caption.

This statement comes a day after Curry spoke about Kaep deserving an NFL roster spot ... adding that his national anthem protests "shook up the world ... for the better."

“He definitely should be in the NFL," Steph told The Charlotte Observer.

"If you’ve been around the NFL, the top 64 quarterbacks, and he’s not one of them? Then I don’t know what game I’m watching."

As for Kaep ... the former Niners QB was social media silent on Sunday -- but his Know Your Rights Camp account posted messages urging fans to boycott the NFL.

Cam Newton turns 28 today ... and he celebrated by hitting the water with the mother of his children on a crazy expensive Caribbean vacation.

Cam and Kia Proctor -- who he has 2 kids with -- were spotted out on jet skis Wednesday ... having a blast.

But the best part ... Cam made his own birthday music video showing off all the awesome stuff he's been doing on vacation ... and it's SICK AS HELL!

Yachts, ATVs, dance parties ... looks like his birthday wish has already come true.

Another big play from Cam Newton -- who hopped on a jet and flew to Atlanta to meet up with a 10-year-old fan who's gearing up for a heart surgery ... and the video is incredible.

The Panthers QB got word of Austin Deckard -- a HUGE Auburn football fan who's battling advanced pulmonary hypertension and is scheduled to have a stent implanted in his heart this week.

Newton flew to Children's Healthcare of Atlanta hospital to surprise Austin ... and got the biggest HUG he'd even gotten in his life!

Cam also brought a bag full of gifts for Austin -- including Under Armour gear and Nerf guns ... which he signed.

Breaking news ... Cam Newton found a tie!

After the infamous "dress code violation" that landed him on the bench earlier this month, the Carolina Panthers QB arrived to FedExField in Maryland to play the Redskins in a hat that screams ... "What??"

Panthers coach Ron Rivera hasn't seemed to mind Cam's crazy hats before ... so this one shouldn't be a problem.

... as long as he's rockin' that necktie.

Cam Newton raged WAYYY too hard in the Bev Hills mansion he rented after the Super Bowl -- throwing crazy parties and causing nearly $100k in damage ... this according to a new lawsuit.

Carolina Panthers linebacker Shaq Thompson told police he was reaching for a dropped cell phone when he lost control of his car and smashed into another vehicle head-on early Sunday morning ... cops say.

Shaq -- the team's 2015 1st round draft pick -- was behind the wheel of a 2016 Chevy SUV which slammed into a 2004 Lexus SUV driven by former Duke QB Anthony Boone at 7:45 AM.

When cops arrived to the crash scene near Shaq's Charlotte-area home, the NFL player was given a breathalyzer -- which turned up traces of alcohol ... but cops say it was well BELOW the legal limit.

"He had some residual left over from the night before, but nothing where it was impairing or anything like that,” Sgt. Ben Miller of the State Highway’s Union County told the Charlotte Observer.

TMZ Sports also spoke with law enforcement officials who say Shaq said he had been playing music off his cell phone but dropped it ... and that's when he made the ill-fated decision to reach down and pick it up.

Officials tell us Boone was not wearing a seat belt -- and was hospitalized for a broken pelvis and broken ribs.

Shaq told police he was not seriously injured. He was not arrested -- but was cited for crossing the center lane.

No matter which team picks up Josh Norman, one thing's for sure -- DUDE'S GONNA BE FILTHY RICH ... so says Reggie Bush.

Bush was out in Hollywood Wednesday night -- and even though he didn't know the details behind why the Carolina Panthers removed the franchise player tag on the superstar cornerback, he's positive the move will pay off for Josh.

UFC superstar Chris Weidman played the role of Super Bowl bet debt settler in the TMZ office ... punishing the producer who picked the Panthers to win -- by delivering a right-handed pie to the face.

It all went down while Weidman was co-hosting the "TMZ Sports" TV show on FS1 -- and brought up the bet Evan and Van made with Weidman back in February.

The initial bet was "loser gets a leg kick from Chris Weidman" ... but Van (he picked the Panthers) was able to negotiate down to a pie to the face.