Developing Stories

A rep for Gatorade told CNBC, "I can confirm that we no longer see a role for Tiger in our marketing efforts and have ended our relationship."

The rep added, "However, our partnership with the Tiger Woods Foundation will continue. We wish Tiger all the best."

Gatorade is the third company to give Tiger the boot in the wake of his sex scandal -- Woods was already dropped by Gillette and Accenture.

UPDATE: Tiger's agent released the following statement: "We have been in discussions with Gatorade, and while we are disappointed they have decided to not continue with Tiger in their marketing plans, we appreciate their continued involvement with Tiger through his foundation."

Gary Coleman suffered an apparent seizure this morning while on the set of "The Insider" and was rushed to the hospital ... according to sources on set.

We're told Dr. Drew was with Coleman at the time as part of some kind of panel -- and Dr. Drew actually helped Coleman until paramedics arrived.

Paramedics tell TMZ a male was transported from the studio at around 10:14 AM.

Coleman was hospitalized on January 6 after suffering what he called "a little seizure activity."

Coleman walked off the show last week, after the panel repeatedly asked him if he beat his wife.

Danielson agreed to a deferred prosecution at Pottawattamie County court in Iowa today -- meaning if she has no other legal issues and complies with her probation, the case will be dropped.

She also pled guilty to a lesser charge and got a suspended sentence of 30 days in jail. As part of the plea deal, the prosecution had to return two kitchen knives that were seized as evidence.

Danielson was arrested last month after she allegedly choked her daughter Farrah, who appeared on the MTV show "Teen Mom."

Penn -- who runs the Jenkins-Penn Haitian Relief Organization -- drove an hour and a half with his daughter Dylan to rescue a woman and child who were trapped in rubble outside Port-au-Prince, possibly from an aftershock.

An eyewitness tells TMZ Penn helped extricate the woman, who suffered leg injuries, and the child, who suffered head injuries. Penn drove them in his truck to the University of Miami hospital camp in Port-au-Prince.

We're told Penn waited while the woman and child were treated for their injuries and then took them back to his place.

The woman and the child have nowhere to go, and Penn won't leave them until they have a safe place to go.

Remember Chikezie from "American Idol?" Well, apparently a sales person at Neiman Marcus remembered him because the singer was busted last night for felony identity theft ... law enforcement sources tell TMZ.

Chikezie Eze was at Neiman Marcus in Beverly Hills when he allegedly tried to use "fraudulent means" -- possibly a phony check or credit card -- to purchase merchandise.

Chikezie was detained by store security until the Beverly Hills cops arrived. The singer was then taken to Bev Hills jail and booked on felony identity theft.

He is currently in jail, where he's being held on $50,000 bail.

UPDATE: We're told Chikezie was busted at the counter of Neiman Marcus with items he was trying to purchase.

UPDATE: Chikezie bailed out.

UPDATE: A rep for Neiman Marcus tells TMZ, "We're cooperating with local authorities."

According to documents filed in the custody battle between Cryer and ex-wife Sarah Trigger, Trigger's lawyer claims on December 21, 2009, Trigger told her that her ex-boyfriend, Eddie Sanchez, had said he was going to kill Cryer and Trigger's estranged husband, David Dickey.

Trigger's lawyer became so alarmed she contacted lawyers for both Cryer and Dickey. On January 10, Dickey confronted Sanchez. According to legal docs, "Mr. Sanchez not only flatly denied making such a statement, but he said that it was [Sarah Trigger] who had contacted him on numerous occasions, stating that she wanted to see the pair [Cryer and Dickey] dead, and even asking Mr. Sanchez if he would kill the pair, or if he would not, inquiring whether she could speak with Mr. Sanchez's father about this issue."

According to Cryer's declaration, he notified Warner Bros. security on January 15. Cryer also states his co-star requested that "we do not film in front of a live audience." The documents do not ID the co-star but presumably it's Charlie Sheen.

The FBI then launched an investigation but had no comment today when we called.

Trigger's family law attorney, Vicki Greene, tells TMZ, "Sarah has not threatened anyone, especially Jon and those are statements that are refuted and she has evidence to show that Mr. Sanchez has already recanted those statements to her."

Our insiders say Simon and Ellen aren't even trying to hide it. Ellen can't stand what she believes is Simon's cruelty toward contestants. And, we're told, Simon actually enjoys pissing Ellen off with his blistering critiques.

People working on the show last night tell TMZ ... it was apparent on and off camera ... Simon's tolerance level for the contestants was at an all-time low, and he knew it was making Ellen uncomfortable but clearly didn't care. As one insider put it, "He was intentionally pushing her buttons."

It all started badly ... as Deadline Hollywood first reported .. when Simon showed up late for Ellen's first week of "A.I." taping and made her wait around. Producers separated the two -- who began the season sitting side-by-side -- but the tension has gotten worse.

But business is business. "A.I." is beating the Olympics, and ratings for Ellen's show skyrocketed last week. In Hollywood, contempt has its upside.

We've learned Scary -- season five's second place winner behind Helio Castroneves -- was invited to the studio yesterday for a screen test.

If Scary ends up getting the job ... let's hope they make her wear those ridiculously skimpy outfits again.

The parents of missing "Growing Pains" star Andrew Koenig left the studio right before their interview tonight on "Larry King Live" ... and not even Larry King knows why.

It happened at the end of the show. When Larry came back from a commercial break, he announced Walter Koenig from "Star Trek" and his wife had abruptly left the Vancouver studio where they were going to be interviewed.

Larry said they left "for some reason, unbeknownst to anyone."

Our sources say Cryer told a group of staffers, "The important thing is Charlie gets healthy."

As we first reported, Charlie was a no-show on the "Men" set on Monday and Tuesday. Our sources tell us Charlie decided it was in the best interest of the show -- and his pending court case -- to check himself into rehab.

Although we're told the plan is to resume taping two weeks from Monday, staffers are nervous about their jobs.

Charlie Sheen's ex-wife warned people on "Two and a Half Men" that Charlie needed help badly ... sources tell TMZ.

We've learned Denise Richards contacted an exec from the show Monday morning and said she was concerned about Charlie relapsing and wanted someone to step in and convince him to go to rehab.

Sources connected with the show tell us when Charlie did not show up for work on Monday or Tuesday, it became apparent to "Two and a Half Men's" Executive Producer Chuck Lorre that Friday's filming was in jeopardy.

We're told Charlie himself realized the show, along with his freedom because of the whole bail issue, were on the line ... and that is what forced his hand.

More sources have come forward and confirmed TMZ's story ... that Charlie is the one who made the decision to go to rehab.

And something else: Our sources say at 10:30 AM yesterday a plan was in place to admit Charlie at 8:00 PM to the rehab facility. In other words, Charlie didn't get cold feet.

As we first reported, the plan is for Charlie to return to the set two weeks from Monday. If that happens, Warner Bros. can deliver the remaining 6 episodes for the season to CBS on time.

Yung Berg -- the guy who rapped on the song "Sexy Can I" -- was violently beaten and robbed at a house in Los Angeles this weekend ... TMZ has learned.

According to law enforcement sources, Berg -- real name Christian Ward -- was at a house party at around 2:00 AM Monday morning when four suspects entered the home and brandished firearms.

We're told the suspects pistol-whipped two people inside the party -- one of whom was Berg. Law enforcement sources say the suspects robbed eight people and made off with $10,000 in cash and jewelry.

Ole Miss is in the middle of a movement to replace their old mascot -- Colonel Reb -- after the school decided they wanted to update their image.

Tuesday, the students voted in favor of crowning a new mascot to represent Rebel Nation ... and the favorite so far is none other than the most famous Mon Calamari in the entire universe.

Several pro-Ackbar websites have recently emerged -- making the Admiral the heavy favorite. The University tells us the decision on the mascot is entirely in the hands of the student mascot committee. The University will hold a vote in the near future -- we'll keep you updated.

May The Force be with you.

Katt Williams may have seriously fenced himself in this time -- and it's all over a pile of cash he allegedly owes a construction company.

Extreme Fence Co. filed a lien against the comedian last month, claiming they installed an electric motorized gate and 106 feet of wrought iron fence at his Calabasas, CA home back in October ... but never got paid for the job.

EFC claims the bill came to $8,900 -- and now they want their money, stat.

Katt's reps did not return e-mails.

Charlie Sheen will spend two weeks in rehab, sources tell TMZ.

We've learned over the last week Charlie told people involved with "Two and a Half Men" that he was getting outpatient help for a problem, though he never specifically said drugs or alcohol.

We're told Charlie has informed the show's producers he will be back in two weeks. "Two and a Half Men" is set to take a one week hiatus in two weeks, so Charlie would not be on the set for 3 weeks.

We're told there are 6 episodes left to tape for the season. And there's this ... Charlie's deal is up at the end of the season. He's renegotiating with Warner Bros. but the recent turn of events won't help his negotiating position.

Chris Golightly was booted from the show because he had a record deal when he auditioned in Hollywood last year.

At a news conference today, Golightly produced a document showing he had been released from his record deal before he auditioned at "Idol."

But a few minutes ago, Lawrence D. Franklin, CEO of Dream Project Entertainment, told TMZ after Golightly got disqualified, he approached Franklin and together they phonied a document, backdating the release of his contract to June 7, 2009.

Why did Franklin come clean if he was in on the deception you ask? Franklin tells us ... he belatedly wanted to do the right thing.

Meanwhile, Chris' people say Franklin is full of it.