Fashion

Marshawn Lynch is making moves ... signing a smokin' hot Victoria's Secret model to be the face of the new women's workout line for his Beast Mode fashion brand.

Lynch announced Gracie Carvalho has joined the B.M. team as his first "brand collaborator" -- on a workout collection called "Gracie x Beast Mode."

The company says Lynch handpicked Gracie after meeting her in 2016 and "comparing notes about their respective workout routines."

Gracie's no joke ... she's been Muay Thai fighting for years and flies out to Thailand to train with the best in the world.

Congrats!

Jason Derulo says he's not gonna make you look stupid in a jacket that turns into a backpack ... that's how good his fashion game is.

The singer was in the mood to talk up his new fashion line -- LVL XIII -- when he was out in NYC Wednesday ... and he's adamant his apparel -- set to launch at Bloomingdale's -- is the future of luxury clothing.

Ivanka Trump's company is crushing some of its competition so badly, she's now facing a lawsuit from one of the companies on the losing end.

Modern Appealing Clothing thinks President Trump's daughter is getting an "unfair" boost in sales -- allegedly several hundred percent -- based on the fact she's now the First Daughter. The company points to huge public spectacles like Kellyanne Conway's February appearance on FOX News, where she gave a shout-out to Ivanka's clothing line.

In docs, obtained by TMZ, the company says even the prez is "exploiting the power and prestige of the White House" simply to help his daughter's company make a few bucks.

Modern Appealing filed a class action lawsuit, demanding Ivanka's company stop using her political ties to improve her bottom line.

Nordstrom famously pulled Ivanka's shoes, citing lagging sales numbers -- but Modern Appealing Clothing seems to think she's doing just fine. Too fine, in fact.

Jennifer Lopez and Alex Rodriguez are going to be together for a very loooong time -- if opposite wardrobes attract.

J-Rod stepped out for a dinner date in Miami Thursday night, and J Lo made sure to showcase her dancer's legs in a BIG way. A-Rod, on the other hand, was rocking his finest preppy dad threads.

BTW, they left from the same house, seconds apart ... still making sure to NOT be photographed next to each other. Probably a good idea for Alex.

It was a rough night for the Kardashians Wednesday, because vandals and thieves were out to get them.

Turns out the DASH store on Melrose in L.A. got an unwanted makeover ... something people discovered on the TMZ Celebrity Tour Thursday morning.

The store is owned by Kim, Khloe and Kourtney.

Just 2 miles away ... someone stole $200k in jewelry from Kendall Jenner's home. Cops believes that one's an inside job.

You know that furry getup Carmelo Anthony rocked to the Knicks game Tuesday night? It was custom-made ... and it was expensive!

TMZ Sports spoke with Nadeem Waheed -- owner of Daniel's Leather in New York -- who says Melo dropped $5,000 on the American sheepskin shearling with cross fox fur ... and added the $500 hat to match.

Robert Blake's new chick is so ride or die ... she's already dressing like him.

Robert and his fiancee, Pamela Hudak, wore matching caps, denim and cowboy boots Sunday as they headed out to dinner in Bev Hills.

We broke the story -- the couple got a marriage license last week.

Kim Kardashian's pretty transparent these days ... quite literally, actually.

The reality star showed off some serious skin in this see-through lace gown while filming a cameo in "Ocean's 8" in downtown L.A. Serena Williams and Sports Illustrated model Kelly Rohrbach also rocked some fancy threads for their cameos.

It's interesting ... the flick's about a jewelry heist targeting celebs.

Kendall Jenner, Bella and Gigi Hadid just proved modeling does require some brains -- or at least planning a modeling show with a rocket launch does.

The 3 of 'em were in Paris this week strutting around with Chanel gear on, and with a giant rocket ship behind them -- which took off at the end of the show.

The faux spacecraft only got about 30 feet in the air -- still kinda cool to see hot models coming together in the name of science!

Well, fancy clothes with a science-ish backdrop, anyway.

Vanessa Grimaldi trolled the hell out of 'Bachelor' fans by posing with a bunch of wedding dresses ... but we've learned it was all business -- and NOT Nick Viall business.

Vanessa, one of the last 3 women standing this season, posed for a photo at Le Chateau in Montreal with creative coordinator Holly Wiancko -- and more importantly -- racks full of wedding and bridesmaids dresses.

Naturally, many fans thought Vanessa had just spoiled the final rose ceremony ... that she was already prepping to be Mrs. Viall. Well, you can stop searching for their wedding registry.

Sources connected to Le Chateau tell us the shop invited Vanessa -- who's from Montreal -- to check out their new line and to talk about a partnership once 'Bachelor' wraps. We're told she didn't try on anything from the bridal section.

Dr. Martens is ready for combat over its iconic boots, which were jacked by Steve Madden ... according to a new lawsuit.

Martens' parent company says the proof of the rip-off is right there in the footprint of 4 Madden boot designs -- the McBeth, Macen, JPlayy and JFunn. In docs, the good Doc says Madden's soles, undersoles and heel loops are way too similar to theirs ... and cause marketplace confusion.

Kim Kardashian has taken a bunch of baby steps to get back into the swing of things after her robbery, but Thursday night she took a giant leap.

Kim was at Craig's wearing a little something here and there. Interesting ... still very little jewelry.

Glad to have you back.

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Feminists like Emma Watson can wear anything they f***ing want, according to the queen of feminists ... Gloria Steinem.

We got Gloria at LAX Thursday and asked about her pal, Emma Watson, getting feminist shamed for showing too much boob for a Vanity Fair photo shoot.

Steinem was so amused by the criticism, she laughed heartily before annihilating Watson's haters.

Kellyanne Conway shouldn't be crucified for getting casual in the Oval Office ... at least according to the designer of the couch on which she knelt.

Interior designer Kenneth Blasingame -- who styled George W. Bush's Oval Office -- tells TMZ he's nowhere near offended Kellyanne put her pumps all over his old boss' couch ... and neither should anyone else.

Blasingame says while he considers the space "sacred," it doesn't mean Kellyanne isn't entitled to an informal moment there ... since there's been plenty in its long history.

Funny thing though ... Kenneth tells us Bush ran a tight ship when it came to visitors in his Oval Office -- i.e. no blue jeans, and suit jacket required.

But, when it comes to Kellyanne's faux pas in front of reps from HBCU ... BFD.

Justin Bieber passed on a tux, a suit and tie or even a blazer for an Oscar after-party he attended ... opting instead for Old Navy.

Paps got the Biebs Sunday night outside of the Vanity Fair Oscar party in Bev Hills, and he looked ... well, about as dressed up as you'd expect.

Migos got real bad and real boujee with the fancy shirts and shades they rocked on a music video shoot -- according to the stylist who says they jacked $20k worth of gear.

Migos co-starred in Niykee Heaton's "Bad Intentions" vid, shot last year in Encino, CA. The video is pretty hot -- Niykee's scantily clad through most of it, as all 3 guys from Migos wear a ridiculously expensive wardrobe.

Stylist Marcus Clark says they never returned the shirts on their backs, and although he made several attempts to retrieve the gear, the best he got was a text from Migos' manager saying ... "That's over wit."

According to docs, they walked off with:
- 3 Enfants Riches Déprimés shirts, $18,138
- 2 pairs of vintage sunglasses (Versace and Les Copains), $700

Taxes alone on the shirts came to $1,632!

Clark's so pissed he's not just suing for the value of the over high-priced items -- he wants more than $1 million in damages.