Katy Perry SB Cleavage Bet EVERYBODY WINS!

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Sure, her boobs were out ... but was it technically cleavage?

The gambling website that hosted the Katy Perry Super Bowl halftime boobs bet says the debate is raging in their office ... so they're just gonna pay EVERYONE!!

We broke the story ... BetOnline.ag hosted the bet and gave the following odds:

"Yes" is -500
"No" is +350

Translation -- if you bet "no," $100 gets you $350. If you bet "yes," you need to wager $500 to earn a measly $100.

So, when Katy dropped the flame outfit and switched to the chestier beachy look, you'd think it would be a victory for the pro-cleavage bettors.

But a rep for the gambling site says some people in the offices argued that since the boobs weren't pushed together, there was technically NO cleavage.

So, the decision was made ... the site has decided to pay BOTH SIDES of the bet.

Bottom line -- when it comes to Katy's boobs, there are no losers.

Lindsay Lohan Playing Mommy

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Imagine Lindsay Lohan being a mother -- horrifying ... maybe, but in this case ... also funny since it was only make believe for a commercial.

LiLo turned in some of her best acting in years for her Esurance Super Bowl spot -- playing the role of your average soccer mom picking her kid up from school.

In the commercial, she loses patience and doesn't complete the task. Method acting, at its finest.

Good performance, Lindsay ... but it does NOT count toward your court ordered community service.

Kim Kardashian Super Bowl Party I Can Dance and Lip Sync Like Britney!

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Kim Kardashian busted a move and lip-synced as Kanye West made a surprise appearance Saturday night at a Super Bowl party.

It was actually Rihanna's night to perform at the DIRECTV party, when Kanye took the stage. We got hold of the video, and it's pretty awesome.

It looked like an awesome concert ... lots of stars, including John Legend, Chrissy Teigen, Dez Bryant and Mark Cuban.

The night wasn't over when the concert ended. Kim, Kanye Chrissy and John hit up The Waffle House at 2:30 AM and feasted on bacon melts, and chicken and eggs.

The Super Bowl's better on TV, right?

Patriots vs. Seahawks CHEERLEADERS Who'd You Rather?!

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The Super Bowl ain't just about the matchup on the field, you should probably pay attention to the sidelines too!

It's the She-hawks VS. the Patri-ettes in a battle for the hottest cheerleaders at Super Bowl XLIX.

Check out the gallery and vote for you faves!!!

#SpiritFingers

Matt Damon Brady's BETTER With Inflated Balls ... 'We Woulda Scored 200'

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Matt Damon says Tom Brady is deadlier WITH a fully-inflated football -- and says if he woulda had a pumped up pigskin from the start of the AFC Championship, the Pats woulda hung 200 on Indy!!!

Damon was running around L.A. Friday -- proudly sporting his Patriots hat -- when he told the photogs Deflate-Gate is just a distraction from Brady's real DOMINANCE.

"Didn't you see when he got his real footballs back and he got 4 straight touchdowns ... I'm telling you we woulda won that game 200-0 if he had his regular footballs the whole time."

We'll see on Sunday.

Roger Goodell to Marshawn: QUIT YER BITCHIN' Media Day Is Part Of Your Job!

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NFL commish Roger Goodell has a message for Marshawn Lynch -- stop being a baby and do your job ... which includes answering questions from the media.

Goodell is clearly not happy with Marshawn's Super Bowl Media Day "I'm Just Here So I Won't Get Fined" stunt -- and moments ago, he took Beast Mode to task in front of the very reporters Lynch snubbed earlier this week.

Goodell explained that talking with the media is part of Marshawn's job, whether he likes it or not.

"There are a lot of things we don't like to do in our jobs, but it comes with the territory ... and it comes with the privilege of playing in the Super Bowl."

We'd call Marshawn for comment, but ... well ... you know.

Super Bowl Week Prostitution Crackdown ... Around Big Game

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Cops in Arizona wanna make sure ... if you're scoring during Super Bowl week, you better not be paying for it -- and that's why they've busted 7 women for prostitution in the past 48 hours.

Law enforcement in Maricopa County tell us they're expecting a major increase in prostitution over the next few days -- with a reported 300,000 visitors flocking to town for the big game.

We're told law enforcement is setting up several sting operations targeting prostitution in the area of the stadium -- and over the past 2 days, they've already busted 7 women.

Phoenix is definitely more sexually charged than usual this week -- as we previously reported, Tinder use in the area is through the friggin' roof.

Super Bowl XLIX Horny Fans Burning Up Tinder

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There will be tons of scoring OFF the football field in Arizona this weekend ... cause TMZ Sports has learned that the dating app Tinder is BLOWING UP with randy pigskin fans looking for some tight ends.

We spoke to our Tinder sources (we have them) and they tell us ... since Wednesday activity in the Phoenix area -- where the game is being played -- has "tremendously spiked."

We're also told ... with 300,000 people expected for the big game some type of upswing is normal -- with other sporting events like the World Cup and Olympics (hello Olympic village) seeing the same thing -- but they can't explain why usage shot up so far ahead of the big event this time.

We might have an idea ...

Tiger Woods happens to be playing in the Phoenix Open this week. #JustAThought.

Richard Sherman's Big Bro Erin Andrews Rant Was GREAT For Our Fam!

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If you thought Richard Sherman's "Don't Ever Talk About Me" rant was priceless, think again -- 'cause the NFL star's brother tells us it made the family a TON of money!!

Richard's older brother Branton Sherman -- who's also the business manager for the Richard Sherman Family Foundation -- is out in PHX to root for the Seahawks ... when he we asked how he felt about the legendary moment with Erin Andrews last year.

"We made so much money off of that whole deal," Branton says ... "It was a good thing for us!"

Even Branton's mom was able to cash in ... he says the rant helped Richard and their mother lock up a commercial for Campbell's Soup ... and now they get more free soup than they ever could've imagined!

"We got Campbell's Soup up the ass man!"

One last thing ... even though Richard is widely regarded as the best defensive player in the league, Branton still says he could take 'em.

"I'm the big brother."

NFL Stars DROPPING MAJOR $$$$ On Diamond & Gold Mouthpieces

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Talk about putting your money where your mouth is ... pro athletes are now spending THOUSANDS of dollars to pimp out their mouthpieces with diamonds and gold ... TMZ Sports has learned.

In fact, NBA star Nate Robinson is part of the "pimp your mouthpiece" movement -- and recently picked up a $5,300 customized mouthguard that's chock-full of real gold foil.

The man behind the piece is Dr. Michael Wright of "The WrightGuard" ... who tells us high-end custom protection is becoming a major trend with athletes in a variety of sports ... from hoops to football and boxing.

In fact, Wright says he was recently approached by a NFL star who's playing in the Super Bowl (Wright says he can't reveal the player's ID) ... who requested a mouthpiece with some massive diamonds flanking the front.

"The Super Bowl athlete brought his own diamonds," Wright says ... "I don't know how many carats, but they were huge."

Wright says his mouthpieces are just as functional as they are flossy -- and says he has a special 3-layer process to make sure the gold, silver and/or diamonds are sealed in a way that it won't harm the user.

Wright says he's gotten some crazy requests from some of his athletes -- some people want team logos others want their Twitter handles -- and says team reps sometimes oversee the process to make sure the mouthpiece complies with uniform standards.

With so much customization at the pro level (mouthguards, cleats, etc) ... keep an eye out for the platinum diamond-encrusted jockstrap in the future.

#OnlyAMatterOfTime

Uber Drivers Mass Exodus To Phoenix For Super Bowl $$$

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Super Bowl? More like the Uber Bowl ... 'cause TMZ Sports has learned Uber drivers from all over Arizona are headed to Phoenix in droves ... hoping to cash in on that crazy Super Bowl traffic.

A rep for Uber tells us ... they've noticed a surge in drivers heading to Phoenix this week (from places like Flagstaff and Tucson) ... and it seems pretty obvious why.

With a full week of parties, events ... and of course the mad rush to the big game (surge pricing?) -- there could be A LOT of money to be made this week.

But get this ... Uber says drivers from out of state are out of luck ... because Uber drivers are only authorized to pick up passengers in the state where they are registered.

Sorry New Mexico.

Super Bowl GoDaddy's Super Cute Puppy Can't Make Cut [TMZ TV]

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GoDaddy pulled its Super Bowl commercial featuring an adorable lost puppy doggy after it pissed off PETA. It's sad news for fans of hysterical commercials, puppies and also Danica Patrick.

Although DP really only lost about who .005 seconds of camera time ... so she'll be fine.

Marshawn Lynch Crackin' Jokes with Gronk ... On Conan O'Brien

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Newsflash -- Marshawn Lynch has a FUNNY side ... and here's the hilarious video that proves it.

The Seattle Seahawks running back teamed up with the enemy (Rob Gronkowski) for a hilarious video game battle on "Conan" ... which quickly turned into a comedy session

The segment is pretty hilarious ... with Lynch crackin' drug jokes ... Gronk making a boner pill joke ... and overall hilarity ensuing.

Unclear when the guys found time to shoot the bit -- which is set to air Thursday on TBS -- but it seems like the two NFL superstars really hit it off.

#RealityShowSpinoff? #Please #BeastMeetsGronk #LethalWeapon5? #ImJustHereSoIDontGetFined

Katy Perry's Boobs Now Super Bowl Prop Bet Cleavage or No Cleavage!?

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Katy Perry's boobs could make you A LOT of money -- because they've just become the focal points of a new Super Bowl prop bet ... TMZ Sports has learned.

The cyber-gambling site BetOnline.ag is offering up a bet -- where you can place money on whether you think Katy will show cleavage or no cleavage during her Super Bowl halftime show.

Right now ... the odds are STRONGLY for boobage:

"Yes" is -500
"No" is +350

Translation -- if you bet "no," $100 gets you $350. If you bet "yes," you need to wager $500 to earn a measly $100.

Some other prop bets?

-- The coin toss
-- Color of the Gatorade thrown on the winning coach
-- Hoodie type worn by Bill Belichick (sleeves vs. no sleeves)
-- Katy Perry's wardrobe at the beginning of Halftime (pants vs. shorts vs. dress or skirt)
-- Length of the National Anthem

... and get this -- you can bet on who Barack Obama will pick to win the Super Bowl.

Good luck.

Super Bowl Security FBI, Secret Service, Cops ... We're All Working Together

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Several high-powered law enforcement agencies want everyone to know -- they're all working TOGETHER to protect the Super Bowl.

The NFL just issued a statement saying reps from the following agencies are on board:

-- Department of Homeland Security
-- Immigration and Customs Enforcement
-- FBI
-- United States Secret Service
-- Phoenix PD
-- Glendale PD

The entire gang is scheduled to brief the media on the security plans around 12 PM PT.

According to reports, officials will be bringing in Black Hawk helicopters and truck-sized X-ray machines to help keep the area safe.

UFC's Nick Diaz RIPS BILL BELICHICK 'You're Full Of S**t, Bro'

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He's been called the "King of Trash Talk" ... and now UFC superstar Nick Diaz is spitting his venom right at New England Patriots coach Bill Belichick ... saying the guy is completely "full of s**t."

In a new promo spot for UFC 183, Diaz goes in on Coach B ... mocking his Deflate-Gate news conference ... and claiming that Bill's "been selling bulls**t this whole time."

The 31-year-old ends with this parting shot at the Pats -- "They're selling you all wolf tickets people ... and you're eating 'em right up."