Fashion

Honest question ... what's the first thing you looked at when you saw this picture?

Thought so.

Anyway, here's Cristiano Ronaldo stripping down to his skivvies for his brand new CR7 underwear campaign ... which features the soccer superstar trying to look sexy in a ball pit.

Is it working? (Spoiler: Yes)

It's the 10th season of Ronaldo's line which started in 2014. Clearly, the Juventus striker believes there's nobody better to model his high-quality underwear than himself. He's right.

“This was one of the most fun shoots ever! I'm a big kid at heart and it's not every day you get to jump into a giant ball pit," Ronaldo says.

"CR7 Underwear makes you both look and feel good, so I wanted the new campaign to capture that and have a fun and light-hearted feel!”

"My new Fall/Winter range combines optimum fit with cool, edgy design in some of my favourite colours."

Madonna's daughter got RIPPED at NY Fashion Week ... her denim, not her performance.

Lourdes Leon made her runway debut with this getup Tuesday at the Gypsy Sport show. Lots to unpack here so let's start from the top -- that green thing you see is a palm leafy feathered hairpiece. The other accessory is a pair of some tiny sunglasses.

The top is a beaded seashell chain followed with some excessively ripped jeans. Rounding out the outfit ... some bulky dad kicks. The 21-year-old's dabbled in modeling before with several ad campaigns but this is the first time we see her stroll down fashion lane.

"Astroworld" was just the start ... Travis Scott's now looking to take his brand to another world, like a true space cadet.

The rapper recently filed paperwork to acquire the rights to "S.P.A.C.E" ... and it looks like he wants to plaster that term all over a wide variety of merchandise.

According to the docs, obtained by TMZ, Travis has earthly plans to produce "S.P.A.C.E" branded clothing, jewelry, cosmetics, fragrances, non-alcoholic beverages and an online retail store to sell it all.

Scott also filed docs to lock down "S.P.A.C.E 1991" and "S.P.A.C.E 2001." What's not clear in the docs is what the hell it stands for, if anything. It's possible he's just a Stanley Kubrick fan.

The 3 little bears got nothing on the billionaire behind Oakley sunglasses ... 'cause he says he found a naked man lounging in his bed hot tub, and things got even weirder when Paris Jackson got dragged into it.

James Jannard, who's worth about $3 billion, didn't actually find the naked guy -- he's got people for that -- and, according to docs, Jannard's peeps have found the same perpetrator lurking 3 times on the property of his Beverly Hills mansion.

Jannard says the first time his housekeeper found Terry Purifoy having a naked soak in the spa -- and another time Purifoy broke in and really made himself at home. Cops found him on a couch watching TV and drinking beers.

In the docs, obtained by TMZ, Jannard says Purifoy broke in through a rear window to the home. He adds ... Purifoy seems to think he's breaking into Paris Jackson's home, and claims he has the right to be there.

Not that it would really matter, but Paris doesn't live anywhere near Jannard's crib.

Go ahead and hand Olivia Culpo another Miss Universe title -- there's no need for the whole pageant when she's posing like this ... in latex!

The former Miss Universe absolutely slays in the October issue of Modeliste Magazine. Culpo threw on several outfits and, fair warning ... you'll be hard-pressed to pick a favorite 'cause they're all fire. For starters, the 26-year-old graced the cover with a high-leg, low-cut silver bodysuit. It gets better.

Olivia also threw on some cutout latex pants, paired with a black latex bodysuit. She completed the look with a pink latex hat. Check out the pics ... the 5-foot-7 smokeshow then ditched the pants and opted for a biker jacket with stilettos and shades. Fuego.

Foxy Brown took thousands of dollars to perform at an event, showed up hours late, grabbed a check out of the organizer's hand and skipped out ... so claims a furious promoter who is now on the verge of suing.

Foxy agreed to perform 2 songs at the LaQuan Smith party Sunday night during New York Fashion Week. In return, she was going to pull in $10k ... $5k in advance and the balance at the party.

We're told the party came and went ... with Foxy nowhere in sight. We're told at 2:30 AM, when there were only a handful of stragglers left, she showed, grabbed the $5k check out of the organizer's hand and booked it for the door. Our sources say Foxy didn't sing a single note.

The people who threw the shindig are furious and want to give Foxy an ultimatum ... return the money, or we'll see you in court.

We tried multiple times to reach Foxy, but were unsuccessful.

Tekashi69 busted a quick about-face ... declaring he's Team Nicki Minaj a day after he was caught on video turning up to Nicki's bitter rival, Cardi B.

We got Tekashi and Nicki leaving Open Ceremony's New York Fashion Week show at (Le) Poisson Rouge Sunday night where they were arm-in-arm. They were surrounded by security as tons of fans swarmed them on their way out.

Seems like Tekashi ran back to the hand that was feeding him and was trying to earn brownie points ... 'cause the night before he was at a joint where the DJ straight-up said, "I'm Sorry, Nicki. I'm Team Cardi B" and started blaring "Bodak Yellow" ... with Tekashi feeling the beat.

But check out the vid ... Tekashi's back on Nicki's side, which is where you think he'd be the entire time given she was featured on his super popular track "FEFE." That music video alone has over 279 mil views.

As you know ... Nicki and Cardi's feud went to another level Friday night when Cardi came at her and threw a shoe in her direction at the Harper's Bazaar bash. Nicki didn't flinch.

Bella Hadid's fashion at New York Fashion Week was titillating.

The model nearly burst at the seams over the weekend hitting up runways and parties in garbs that brought out the breast best in her. She started things off with a sheer pink bodysuit she wore Friday at the Harper's Bazaar ICONS party.

Bella stole the show walking the runways Saturday at the Brandon Maxwell show and then Sunday at Spring Studios Gallery 1 where she strutted a pink bikini top. Perhaps she saved her best for last -- busting out a corset-style top for the #BoF500 Gala dinner.

Kanye West gave the folks at the Ralph Lauren party an ultimatum -- kick a certain reporter out of the event, or he'll book it.

Kanye was on the red carpet at the Ralph Lauren 50th Anniversary Fashion Show in Central Park Friday night, when one of his handlers delivered the threat to what looks like an event organizier.

Kanye then jumped in and made it clear ... he wanted the reporter in question out of the joint, STAT.

We're told the beef was over a question the reporter asked about the feud between Kim Kardashian and Tyson Beckford. Remember last month, when Tyson shaded Kim over her body and Kim fired back by saying, "Sis we all know why you don't care for it" ... lots of people took that as a homophobic slur.

The reporter made a hasty exit before she could get kicked out.

Meanwhile, back at the ranch, Tyson was at the Plaza -- yep, where Cardi B attacked Nicki Minaj -- and said he didn't see the fight, but decided to say this ... "I carry a gun. I'm not allowed to get in fights."

Beto O'Rourke -- the congressman who went viral defending NFL kneelers -- says he's totally fine with people boycotting Nike ... because it's another form of nonviolent protest.

Beto is currently in a very tight senate race in Texas against incumbent Ted Cruz -- and his speech on the NFL protesters has become a major issue between the two candidates.

So, when we saw O'Rourke in D.C. on Friday -- we had to ask about the outrage over Nike's new ad featuring Colin Kaepernick ... which inspired some people to burn their shoes and cut Swooshes out of their socks.

"I think it's fine for people to do that," O'Rourke tells TMZ Sports ... "I think that's a peaceful, nonviolent way to protest a decision that you disagree with, which again comes back to the genius of this country and our democracy."

Your eyes didn't deceive you. Yes, that's Offset working the runway at New York Fashion Week!!!

Offset was looking bad and boujee as he modeled during the Jeremy Scott Fashion Show ... and Cardi B was there supporting her baby daddy!

Offset is well on his way to becoming a triple threat. He's got the rap game on lock, and even has an acting credit to his name. Now we know he can model. Cardi B struck gold!

Quavo pulled up too, rocking some flashy gear and tons of ice as he watched his cousin's biggest modeling gig to date.

Offset looked at ease on the runway, but Cardi B's rival, Nicki Minaj, had a wardrobe malfunction at the Daily Front Row's Fashion Media Awards.

Kanye West has taken his talents to the XXX screen -- he's the creative director for the Pornhub Awards -- and he's got his hand in just about every aspect of the show.

Thursday night's inaugural show will be presented in VR live from The Belasco Theater in L.A. We've learned Kanye and his creative house DONDA have partnered with Willo Perron -- who has worked on some of the biggest tours in music -- will manage the show's production and stage design.

Kanye is also set to premiere a new single and music video with Lil Pump called "I Love It." The video is executive produced by Spike Jonze -- who Kanye's collabed with a ton in the past on projects like "Only One," "Otis" and "Flashing Lights" -- and co-directed by Kanye.

And, get this -- Ye will incorporate his clothing brand too -- all of Thursday night's performers will be decked out in Yeezy gear.

What do LeBron James, Justin Bieber, Hailey Baldwin, Whoopi Goldberg, Ben Simmons, Scooter Braun, Swaggy P and a bunch of yellow milk crates have in common?

They all came together -- at a skate park no less -- for an incredible photo Thursday during New York Fashion Week.

The murderer's row of sports stars and celebs were gathered for the John Elliott runway show ... the runway being the center of a skateboarding ramp.

It looks like the lineup includes Robert Englund and Maverick Carter, as well ... but we're not certain. No clue who the guy behind the fence peering in is, though.

As we reported ... stars like Nicki Minaj, Cardi B, Kendall Jenner and more have already flocked to NYC for Fashion Week events.

Robert O'Neill -- the guy who killed Osama Bin Laden -- ain't joining the Nike boycott ... and says he thinks people are making too big of a deal out of Colin Kaepernick's kneeling demonstration.

The SEAL Team 6 member was out in D.C. and says he sees both sides of the argument when it comes to Kaepernick ... but at the end of the day, he ain't torching his beloved Air Jordans.

"He says it's for awareness for police brutality. I know a lot of vets are insulted. I wouldn't [kneel] personally but I'm a white guy from Montana."

"Like I always say, every time I was in handcuffs, I deserved it."

O'Neill says when it comes to the people burning their Nikes -- he thinks it's stupid ... saying they're better off donating their gear to homeless people.

His feelings don't exactly line up with another famous special forces guy -- ex-UFC fighter Tim Kennedy -- who told us his military buddies at Fort Bragg in North Carolina were fuming over the Nike ad.

Kennedy told us he would never buy Nike again.

Doesn't seem O'Neill's on the same page.

Nike didn't just embrace Colin Kaepernick because of his views ... its market research was clear -- the race, age and political views of most Nike customers are in sync with the new ad campaign.

Sources with direct knowledge of Nike's demographics have given TMZ an inside look into the company, and it paints a clear picture of consumers who generally support Kaepernick's protest.

African American, Hispanics and Asians are more strongly represented in Nike's consumer base than they are in the U.S. population.

For example, the company's market research shows 13% of Americans identify as African American, yet 18% of Nike buyers are black. Hispanics account for 16% of the population, but represent 19% of Nike buyers. And, Asians account for 3% of the population, but 5% of Nike customers.

Caucasians are under-represented in the Nike world. The white population in the U.S. is 75% -- but they comprise only 67% of Nike's customers. And, of those, Nike believes a very large percentage, especially young whites, support Colin.

BTW ... the percentages don't add up to 100, because some people in the company's marketing research identify as more than one race.

As for age ... according to Nike's stats, 18 to 34-year-olds comprise 30% of the U.S. population, but they represent a whopping 43% of Nike buyers. On the other hand, people 65 and older account for 19% of the population, but represent only 6% of Nike customers.

Now politics ... Nike consumers are 7% less likely to be Republicans than the general population, and 3% more likely to be Democrats.

Short story ... Nike made a big statement by its new Kaepernick ad campaign, but the people most likely to protest are outside the company's sweet spot.

That said, there was a bonus for Nike ... numbers aside, we're told they wanted a campaign promoting social change that current and future athletes would embrace.

Lil Rel Howery has a question for all the people boycotting Nike over the Colin Kaepernick ad -- where were you during the Nike sweatshop scandals?!?!

The funnyman -- and star of "Rel" -- tells TMZ Sports he thinks it's "crazy" that people are wasting their money by burning Nike products ... and finds it interesting that CK was the issue to set them off.

"They didn't burn they stuff when they said Nike was using sweatshops," Rel said.

Background ... Nike has been accused of using sweatshops since the '90s -- but began auditing its factories in 2002.

But, Rel says he's a BIG fan of Nike's new ad campaign with Kaep -- "I think it's a dope promotion man. Nike's doing a good job of not just dealing with athletes, just dope people."