Traylor

Taylor Swift and Travis Kelce have turned Kansas City upside down ... false sightings have caused swarms of fans to descend on local businesses, and there's no reasoning with them.

A massive crowd formed outside Free State Brewing Company in Lawrence, KS Monday, after the rumor mill decided Taylor and Travis were dining there. An employee at the brewery told us they let the Swifties know T&T were not in the house, but fans weren't buying it.

It's become a Whac-A-Mole-type game, one local businesses are using for viral marketing.

The Dentists In Lawrence posted, "Rumor has it Taylor Swift stopped by to get her teeth cleaned after she left Free State Brewery today."

The Kansas Rebels Baseball Class of 2030 got in on the action, writing, "We would like to address the alleged rumor that Taylor Swift and Travis Kelce were spotted at practice with the Rebels this afternoon."

The Lawrence Work for Success Program put this out ... "Taylor Swift was so intrigued with class!!! Very attentive. She's a great listener and offered some wonderful advice! Can't believe the rumors that she took the time to stop by some of the Lawrence small business!"

As we reported, clothing line KidSuper cashed in on the worldwide attention Taylor and Travis have been getting ... by changing the name of the 'fit Travis was wearing while spotted with Taylor to align with her "1989" album.

That stunt obviously worked, because the company's jacket already sold out.

BTW, the brewery manager tells us Taylor's fans weren't great customers -- they were doing a lot more "stalking" than buying.

The NFL is king and there are few things that could ever overshadow it, but Taylor Swift did just that after attending the Chiefs game on Sunday -- so says Ryan Clark, who tells TMZ Sports her appearance was SO big, it became more important than what happened on the field!

Swifties and sports fans are still buzzing after the pop superstar was spotted cheering on Travis Kelce from a suite with his mom during the Chiefs vs. Bears game at Arrowhead Stadium ... which solidified months of rumors surrounding the potential couple.

We spoke with the Steelers Super Bowl champ about all the hoopla ... and he said it just goes to show how massive T-Swift really is to the general public.

"It's very few things or people in the world that can be bigger than the NFL -- even for a second," Clark told us. "The MLB, NBA and NHL ... they're all trying to figure out how to be what the NFL is."

"Taylor Swift comes to a game for a day and it totally changes it. And here's the crazy part -- Kim Kardashian dated Reggie Bush, Gisele [Bundchen] was married to Tom Brady, and the world never stopped for those people."

Clark continued ... "When Taylor Swift was sitting in the suite with Donna Kelce, it totally changed the dynamic of that game. And when Patrick Mahomes is out on the field playing against a team that decided to draft Mitchell Trubisky instead of him, and he's absolutely doing it big nobody cares because freakin' Taylor Swift's in the suite saying, 'Let's effing go.'"

It's no small feat to be "bigger" than the NFL. In fact, despite only being shown to two-thirds of the country, over 24.3 million people tuned in to the game ... and saw Swift sitting alongside Donna Kelce.

The NFL is routinely the most viewed show on television ... and nothing else is even close. An astounding 200 million people globally watched the Chiefs and Eagles battle for the Lombardi Trophy in February.

Swift's impact was also shown in merch sales -- as we previously reported, there was a 400-percent increase in Kelce jersey purchases after the game.

Clark understands how big the moment is -- he literally analyzes the league for a living and is currently featured on "Inside The NFL," which airs Tuesdays on The CW.

Travis Kelce has been a fan of Taylor Swift for a while now ... dancing to her hits, making friendship bracelets and talking about wanting to kiss her over the years.

One of the first times Travis publicly talked about Tay Tay was back in 2016 ... when he played "Kiss, Marry, Kill" during an interview -- ya see where this is going.

The Kansas City Chiefs tight end was given the choice between Taylor, Ariana Grande, and Katy Perry. Taylor didn't get the axe -- RIP Ari -- but instead was chosen for a smooch ... while KP was granted the long-term option.

Travis was also seen groovin' along to a remix of her 2008 track, "Love Story," this past February. He even traded his black shades for a fan's pink ones while he kept the dancing going.

He took a page out of Taylor's book in July, making friendship bracelets for the guys at this year's Tight End University, which he founded in 2021 with his fellow NFL stars George Kittle and Greg Olsen.

Travis went to her "Eras" tour concert at Arrowhead Stadium -- his home turf -- that same month ... and said he was "butt hurt" that he wasn't able to give a bracelet to her while she was in the building.

He also talked about her last month, which might be the most revealing sign yet -- the Chiefs were all talking about who their celebrity crush was growing up ... and as Travis was thinking, his teammate, Marquez Valdes-Scantling, answered for him.

Taylor Swift fans are giving Travis Kelce a serious stamp of approval ... in the form of new merch, and it seems Swifties think this relationship might have some longevity -- enough to start printing his name, anyway.

The singer and the NFL stud are now getting paired on tons of merchandise cropping up this week on Etsy ... mostly in the form of different shirts going for between $10 to $38, plus some luggage with a $206 price tag.

Swifties seem to think Taylor and Travis have some staying power ... there's even a campaign-themed "Swift 2024 Kelce" top for sale.

Other items include a Kelce version of Taylor's "Eras" tour logo, and a graphic tee with the now infamous image of them driving off in a convertible after she watched him play football.

The Taylor and Travis merch is another sign of just how well Kelce is scoring with her fans. As we first reported, the jacket the KC Chiefs tight end wore with Tay Tay after the game quickly sold out.

The jacket Travis Kelce was spotted wearing while leaving the Chiefs game with Taylor Swift has already sold out -- ya know, the one renamed in honor of one of the singer's most beloved albums.

As we reported, fashion line KidSuper had a matching denim jacket and pants on its site, named "Bedroom Painting," but the company slapped "1989" on it after the vid of Travis and Taylor went viral -- a nod to Tay Tay's 2014 album, and her upcoming, re-recorded release.

Don't forget, Taylor's appearance at Sunday's game wasn't the first interaction they've had -- sources told us they've been together "several times" over the last few months ... having person-to-person interactions in a "very private setting."

Well, it looks like fans everywhere have been dying to get their hands on the duds because all sizes of the $295 jacket are sold out ... and the $285 pants are currently marked as "low stock."

Safe to say, KidSuper's marketing plan worked -- even though they dubbed it the "1989" jacket after Travis bought it, that clearly didn't stop folks from jumping on board!

Of course, the big game was the first time Taylor met Travis' parents, Donna and Ed -- and it seemed like Taylor fit right in with the gang.

Taylor Swift and Travis Kelce are not "officially" dating, at least not yet ... but they are definitely headed in that direction, and the early returns seem promising.

Sources with direct knowledge tell TMZ ... Taylor's appearance at Travis' NFL game Sunday was NOT the first time they were together. We're told they have been together "several times" over the last few months.

While Taylor's show of support was very public, our sources say their person-to-person interactions before Sunday were always in a "very private setting."

Still, it's interesting Taylor is already meeting Travis' parents ... our sources say Sunday marked Taylor's first introduction to TK's mother, Donna, and father, Ed.

As you know, TayTay watched Travis score a touchdown from a suite with his family ... and cameras caught their excitement.

We're told Taylor's time with Donna, Travis' mom, went "very well" ... and that the matriarch calls Taylor "a lovely person."

Taylor has yet to meet Travis' older brother Jason -- sounds like that will have to wait -- he's busy playing for the NFL's Philadelphia Eagles.

Taylor and Travis smiled for the cameras as they left Arrowhead Stadium together after his Kansas City Chiefs pummeled the Chicago Bears, 41-10 ... leaving in a convertible. We're told they took a shot with some friends before leaving the stadium.

We didn't see any PDA from Taylor and Travis in public, but our sources say they were holding hands at the restaurant he rented out for his family, friends and teammates after the game. At one point Taylor was sitting on Travis' lap.

Taylor fit in well with Travis' friends and family ... she came to the game alone -- bodyguards excepted -- and was chatting up everyone.

Taylor's upcoming tour dates could make a full-blown relationship tricky ... she's about to go back on tour in a few weeks, and then in November she heads out for her tour's international leg. Meanwhile, the NFL will consume Travis' life, potentially through February's Super Bowl.

Here's something that almost NEVER happens to Taylor Swift ... walking anywhere, much less into an NFL game, with zero fanfare -- but we've learned that's exactly what she pulled off on Sunday.

This shot shows Taylor -- rocking the Chiefs' windbreaker -- walking into Arrowhead Stadium to see Travis Kelce and his team play the Chicago Bears. The woman in the black leather jacket is part of Travis' PR team, and she escorted Taylor and Trav's friends to his luxury suite.

The amazing part is ... we're told there were no fans screaming for Tay Tay as she walked into the stadium, and made her way to the suite.

You gotta hand it to Taylor and Travis for pulling off the perfect sneak attack. No one knew she was going to the game -- we got wind of it just 20 minutes before kickoff -- and, as a result, the Swiftie army was NOT lined up to see her arrival.

Kinda shocking they weren't on the lookout, considering Travis made it known he had invited her to a game.

As we reported, Traylor (yeah, that's what we're calling 'em) were quietly escorted out of the stadium -- and only one reporter, WGN's Jarrett Payton, was able to get a quick shot of them inside.

They pulled away from Arrowhead in a pretty conspicuous way, though -- looking like Danny and Sandy from "Grease" in Travis' metallic purple convertible muscle car -- but they definitely pulled off a 'Mission: Impossible' getting her in on the DL.

The Swifties seemingly rushed to get their Travis Kelce merch after Taylor was spotted supporting her new potential love interest at Sunday's game ... 'cause the Kansas City Chiefs superstar's jerseys are flying off the shelves!!

TMZ Sports has learned -- Kelce's No. 87 threads were among the most popular items on the NFL Shop on Sunday ... this according to Fanatics, the league's official e-commerce partner.

"Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com," Fanatics tells us.

While it's impossible to tell who exactly made all the purchases, the massive increase in jersey sales comes on the heels of the "Anti-Hero" singer's visit to Arrowhead Stadium to watch the Chiefs whoop the Bears, 41-10.

So, yeah, it certainly feels like Taylor's fanbase is 'shipping' the duo ... and considering how passionate her following is, it wouldn't be shocking if the Swifties emptied their wallets to secure their new favorite athlete's jerseys.

Swift seemed right at home with Chiefs Kingdom as she watched the matchup in a suite alongside Kelce's mom, Donna ... despite being a longtime Philadelphia Eagles fan.

Swift and Kelce ended up leaving the stadium together ... cruising away in his old-school convertible.

Taylor Swift is in tight with the Kansas City Chiefs now that she's linked to Travis Kelce -- and as a result of her proximity/influence ... one Native American group is making a big ask.

This all has to do with the famed "Tomahawk chop" that Chiefs fans are known to do during games -- which has become tradition -- to the chagrin of some activist groups, including one that was outside Arrowhead Stadium Sunday to protest the gesture.

This org is called Not In Our Honor, and it's headed up by Rhonda LeValdo, who was out there among other Native American activists and advocates with signage reflecting their demands ... namely, lose the chop and maybe even the team name.

She tells TMZ ... she and her group are making a direct plea to Taylor, now that she's got a seat at the proverbial table, saying ... "We remain hopeful that an outside influence like Ms. Swift could be an ally for us in moving the conversation forward on why the chop is a racist act."

LeValdo adds, "To us, that hand gesture is synchronized racism. We implore Ms. Swift to take the time to understand our perspective and the scientific and psychological research into the harm to youth and communities caused by such behavior."

Worth noting -- TS was on camera during one of the Tomahawk chops at Sunday's game ... but she didn't participate in it, despite many others around her doing so. Instead, she literally danced in place -- but it's unclear if that telegraphed how she feels.

The folks over at NIOH are hoping she's on the same page as them, with LeValdo further telling us she encourages people to read up on their history -- and that they realize the "Chop" is a continued mockery of their Native American heritage and past ... which is riddled with ugly chapters dating back to day 1, when their land was occupied by white settlers.

This issue is part of a much larger conversation as it pertains to sports. The Washington Commanders recently changed their team name amid mounting outrage, and ditto for the Cleveland Guardians. Until now, the Chiefs appear to have mostly escaped the criticism.

12:55 PM PT -- A source with direct knowledge tells us Taylor Swift did not sneak out of the suite, she walked out with Travis Kelce's family and their entourage.

Taylor Swift fans believe she went to great lengths to sneak out of the private suite where she was watching rumored boyfriend Travis Kelce play football ... Swifties think she left in a popcorn machine.

The fan theory is spreading like wildfire on social media Monday, with Swifties claiming Taylor was inside a large, metallic box that was being wheeled through the Arrowhead Stadium concourse, where tons of folks were waiting to catch a glimpse of TayTay.

Video shows a staffer wheeling the container as one Swiftie claims Taylor's inside the box. It's interesting there's a big bag of popcorn on top of the container instead of inside, plus a law enforcement officer keeping watch.

As you know, Taylor watched Travis' Kansas City Chiefs beat the Chicago Bears, 41-10, Sunday afternoon in KC ... showing up to support him shortly after being romantically linked to the team's star tight end.

Taylor cheered from a suite, where she was hanging out with Travis' mom ... and the two seemed to really get along.

After the game, Taylor and Travis walked out of the locker room area together ... but no one knows how she got from the suite to the stadium bowels without being seen ... hence the popcorn machine disguise theory.

Taylor wasn't too shy once she got near Travis ... they drove off in a convertible and had the top down too.

It's going to be interesting to see where things go for Taylor and Travis ... so get your popcorn ready.

Do you think Taylor Swift and Travis Kelce are the real deal, or just a PR stunt? Vote below.

Former NFL star Jarrett Payton has no doubts about Taylor Swift and Travis Kelce bein' a couple ... and that's coming from the guy who got the viral video of them leaving the Chiefs game together.

Jarrett, the son of football legend Walter Payton, joined us on "TMZ Live" Monday to talk about his experience capturing Taylor and Travis leaving Kansas City's Arrowhead Stadium together ... and he's telling us why there's real chemistry between them.

Jarrett's quick clip has quite the story behind it -- he says he was on the field filming coverage for Chicago's WGN and was heading to the car when he was stopped by security and told to wait there while they dealt with something ... or someone.

Luckily, he says he was told to stay put in the hallway ... and the 2 strolled past him not long after that.

He also thinks Travis gave him a bit of a look while walking out -- a total "come on, dude" kind of glance -- but Jarrett admits was like a kid in the candy store.

As you know, the internet's been going nuts over Taylor and Travis leaving together ... and the singer was also having a blast in a private box with Travis' mom, Donna, just hours before.

And for those of you who are convinced the 2 are an item, it sounds like Jarrett's right there with you on that one.

Do you think Taylor Swift and Travis Kelce are the real deal, or just a PR stunt? Vote below.

Taylor Swift and Travis Kelce didn't kiss Sunday ... they didn't hug or anything like that, but it's pretty clear, both during and after the game, they're a thing.

Taylor and Travis left Arrowhead Stadium Sunday after the big game in Kelce's sweet convertible. They apparently went to grab some grub, and according to social media buzz, paid to have an entire restaurant unto themselves. We cannot confirm that, yet!

As they left the stadium, they walked side-by-side around the locker room area, strolling past photogs and looking, well, couplie.

Taylor was all in during the game, cheering on Travis as she sat, and stood, and screamed next to Travis's mom.

There have been rumblings for over a month the 2 were dating, and weeks ago we got the sense the rumors were true.

So how does TRAYLOR sound?

Do you think Taylor Swift and Travis Kelce are the real deal, or just a PR stunt? Vote below.

Travis Kelce was stepping out of the Chiefs game with Taylor Swift in an outfit that's named after one of her biggest albums, but here's the thing -- the duds were renamed AFTER he bought it ... let us explain.

The Kansas City Chiefs tight end was rocking the "1989 Bedroom Painting" denim jacket and pants as he left the stadium with Taylor after Sunday night's game.

KidSuper, the company that made the threads, revealed a bit of sneaky marketing after the game ... telling folks on X it was originally called "Bedroom Painting," but the album title was slapped on after Travis was spotted wearing it with Taylor.

Smart move for sure, as Swifties everywhere are wondering if his outfit was the smoking gun proving the relationship ... but it looks like the brand is behind all the commotion.

Taylor sent her fans into delirium Sunday night as she appeared at Arrowhead Stadium, watching Travis play as she sat -- and stood, and screamed -- with his mom!

We've heard for weeks this was not a publicity stunt ... they really have been dating. Sunday night should put all doubts to rest.

Do you think Taylor Swift and Travis Kelce are the real deal, or just a PR stunt? Vote below.

Taylor Swift appears to have confirmed the dating rumors about her and Travis Kelce -- 'cause she's in the building to watch his game right now ... standing next to his mama.

The pop star just showed up on FOX's NFL broadcast ahead of kickoff between the Kansas City Chiefs and the Chicago Bears. The Chiefs are at home today at Arrowhead Stadium ... and right as they started to introduce the game, they cut to TS in a private box.

TayTay was decked out in KC colors ... but more importantly, right next to Donna Kelce, TK's mother. When the camera came upon her, she started cheering and screaming.

Indeed ... the fact Taylor is there is a huge deal, and most certainly puts these rumors to rest. Obviously, they are in touch and they are hanging out ... and perhaps even more.

Remember, just earlier this week ... Travis publicly said he'd invited Taylor to a game, and it sounds like she took him up on his offer pretty quickly.

This, of course, all comes on the heels of Travis's brother, Jason, apparently lending credence to all the speculation ... saying he believed all of it to be "true." We can see it with our own eyes now.

Unclear how serious they are with each other, but if history is any indication -- Taylor's love interests coming out to show support is a good sign that they're together.

How serious it is or how long it lasts ... time will tell. Have fun, you two!

Travis Kelce just confirmed he has at least made contact with Taylor Swift amid rumors the two have been hanging out recently ... revealing he invited the pop superstar to an upcoming Chiefs game.

Pat McAfee got the tight end to open up about rumors he's been quietly seeing Swift the last few weeks on Thursday's episode of the "The Pat McAfee Show" ... and while Kelce didn't exactly address any details head on -- he did admit he's been talking to the "Cruel Summer" singer.

"It's hilarious how much traction this has actually got," the 33-year-old said. "I think it's, right now, it's like that old game in school called 'Telephone,' where everybody is just whispering in each other's ear, just hearing some random stuff."

Kelce said his brother, Jason, has been one of the main reasons the gossip has exploded recently ... and he playfully scolded the Eagles star for it.

"The guy is absolutely ridiculous," Kelce said of his older bro, who's commented a few times on the potential relationship since last Thursday. "He can't stay out of the frickin' headlines."

"Please," Travis added, "everybody stop asking my brother about my love life."

Kelce previously said he wanted to shoot his shot in the form of a friendship bracelet with his phone number on it when she performed at Arrowhead Stadium in July, but had no luck connecting with her.

It certainly sounds like it eventually worked ... 'cause Kelce said he has, in fact, been in communication with Swift.

"I threw the ball in her court and, you know, I told her, 'I've seen you rock the stage at Arrowhead,'" he told McAfee. "'You might have to come see me rock the stage at Arrowhead and see which one's a little more lit.'"

Jason Kelce is revisiting the rumors surrounding his brother's potential love story ... saying he fully believes Travis and Taylor Swift are, in fact, dating.

But, you need to calm down, Swifties -- it was clearly a joke.

The Eagles star was asked once again about recent reports of Travis and Taylor "quietly hanging out" during his appearance on Audacy's SportsRadio 94 WIP Wednesday morning ... and while he claimed he doesn't keep up with the Chiefs tight end's relationship status, he then threw fuel into the speculation fire.

"It's hard to answer because I don't really know a lot about Travis' love life," Jason said. "I try to keep his business kind of his business, stay out of that world. But, having said that, I think he's doing great and I think it's all 100% percent true."

Jason quickly followed up by couching the whole thing ... admitting he had no idea what was going on between the two, if anything at all.

Jason's comments ARE pretty interesting, though -- one would think if Travis and Taylor were really dating, he'd probably tell his bro he should've said no to talking about it, right??

Another theory -- Traylor (that's what we'd call them if they were indeed a couple) are just casual and don't really care who knows ... so Jason addressing it wouldn't really matter.

Interesting note -- Jason said he was "blindsided" by Tony Gonzalez's question on Thursday Night Football last week ... which was the first time anyone near Travis ever addressed the rumors.