Jersey Shore

Kim Kardashian plus DJ Pauly D plus Fashion's Night Out equals an insane crowd that forced cops to shut down DASH NYC last night.

As TMZ first reported, Pauly D agreed to work the party at the Kardashians' store in NYC ... for free ... as a wedding gift to Kim and Kris Humphries.

According to sources inside the store ... NYPD had to step in when the crowd of thousands tried to jump the barricades to get to Pauly as he left the store.

We're told cops made the Kardashian sisters and all their employees leave the store and turn off all the lights -- essentially telling the crazed fans, "You ain't got to go home, but ..."

Consider yourself warned.

Pauly D wasn't invited to Kim Kardashian's extravagant wedding -- but that didn't stop him from giving her a gift that is valued at $40,000 ... kind of.

According to our sources, Pauly was approached by Kim to DJ an event at her DASH store in NYC for Fashion's Night Out, the biggest event during Fashion Week.

We're told Pauly agreed to do the gig ... and even agreed to wave his appearance fee as a wedding present. He usually gets $40,000 per appearance.

Deena from "Jersey Shore" took a break from beating up the beat at the guido clubs to work the pole at West Hollywood's most popular gay bar the Abbey last night.

The "blast in a glass" was spotted partying with "Dancing with the Stars" regulars Mark Ballas, Derek Hough, Lacey Schwimmer, as well as new contestants Rob Kardashian and Kristin Cavallari.

Pauly D has feelings too ... and dude tells us he was DEVASTATED when he learned that honchos at the Hollywood Walk of Fame have banned reality stars from receiving the honor.

The "Jersey Shore" star is in L.A. for the MTV VMAs -- but told us he's still thinking about his family on the East Coast ... who've had to board up their homes and evacuate because of Hurricane Irene.

Still, Pauly insists his hair is "Irene-proof!"

MTV couldn't have its biggest stars miss tomorrow night's Video Music Awards due to the hurricane sweeping the East Coast -- so they chartered a private jet to take "Jersey Shore" stars Snooki, Vinny, Deena and Sammi to Los Angeles ... TMZ has learned.

According to our sources, the foursome flew out last night, avoiding the hurricane before it crippled local airports.

The rest of the cast was off doing events in other parts of the country -- for example ... Pauly D was in Oklahoma DJing, while Jwoww was hosting a party at PURE in Las Vegas.

Vinny tweeted a pic from the plane, saying, "Had to take the PJ to the #VMAs to beat the storm.East coast you will be fine just chill in and laugh while it passes."

Jwoww, in all her natural beauty, played the role of host at PURE nightclub in Las Vegas last night.

The Situation is personally calling out Abercrombie & Fitch over their phony "We'll Pay You to Not Wear Our Clothes" offer ... claiming no one from A&F ever called him ... but he's totally up for a deal!!

Sitch was chillin' in his Ferrari in Jersey yesterday when he told a photog, "Nobody's contacted me in any way ... and that's pretty crazy, you're gonna pay someone NOT to wear something? Call me up man!"

The Situation can always count on the porn industry -- because a day after Abercrombie & Fitch publicly dissed him ... Hustler came to the rescue, offering the "Jersey Shore" star cash to wear its clothing line.

As we previously reported, A&F fired off a press release yesterday -- offering Sitch and other "Jersey" cast members money NOT to wear its clothes ... claiming, Sitch goes against the "aspirational nature of its brand."

But Hustler sees things differently -- and according to a rep for the adult company, it has offered to "pay Mr. Sorrentino to wear their clothing so that he can stay well dressed."

Larry Flynt tells TMZ, “The Sitch may not be good enough for Abercrombie & Fitch, but he’s good enough for us."

The Situation could have more market power than anyone imagined -- because a day after Abercrombie & Fitch offered him and the other "Jersey Shore" cast members cash NOT to wear its clothes ... the company's stock plummeted 9%.

Abercrombie's stock hit the new low today -- the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products.

Abercrombie fired off a press release yesterday, offering the cast "a substantial payment" in return for not wearing its threads, claiming The Situation goes against the "aspirational nature of its brand."

A source directly connected with The Situation tells TMZ ... Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing.

Translation -- this stunt backfired big time.

If you hire Young MC to play a concert, you want to hear "Bust a Move" -- and if you hire The Situation to host a party in Las Vegas, you want him to show off his abs ... like he did last night at Gallery nightclub.

Queen Latifah and Snooki will sign on to do the next season of "Dancing with the Stars" ... sources connected with the show tell TMZ.

And, show sources tell us, Tiffani Thiessen will also be a contestant.

As TMZ has already told you, Rob Kardashian will also compete.

Producers have said they wanted to upgrade the contestants for the new season, which begins next month.

Did they succeed? You decide.

12:36 PM: A rep for Tiffani tells TMZ, the actress is denying any involvement with the show -- but our sources insist ... she will appear on next season.

Pauly D may spin records as part of Britney Spears' opening act, but it was Brit Brit who spun around Pauly's neck when she gave him a lap dance during her Montreal concert last night.

Three college buddies from Oklahoma are suing Jwoww from "Jersey Shore" ... claiming the MTV star STOLE their design for her tanning lotion bottle ... and now they want her to pay!!

The guys claim they approached Jwoww last year and asked her to become the celebrity spokesperson for a tanning product called Black Bronzer ... and they even created a custom bottle design.

The guys claim Jwoww dug the idea -- and the two sides were close to reaching a deal -- when she suddenly cut off communication with them and launched her own tanning line with Australian Gold using a similar bottle design.

Jwoww's line is a HUGE success -- and the guys are pissed ... claiming she owes them a ton of cash for ripping off their ideas.

Calls to Jwoww's lawyer have not been returned.

• The Situation -- Another HUGE Contract for Tanning Beds
• Lindsay Lohan Accused of Burning Tanning Company
• Snooki -- Tanning Sesh Shores Up $11,000 Pay Day

The Situation may have unwittingly gotten some cops in big trouble ... because a police chief in New Jersey has launched an internal affairs investigation ... to determine if his officers crossed the line when they saw people in The Situation's car break the law and then allowed him to skate.

TMZ has video of The Situation, swarmed by cops, as he sat in his Ferrari with 2 female passengers on top of one another. It's illegal for more than one passenger to sit in a bucket seat, and also illegal for them not to wear seat belts. The passengers could be cited for their actions and The Situation could be cited for unsafe operation of a vehicle.

According to at least one witness, the officers got The Situation to sign his autograph on their ticket books, and then let them drive off without consequence.

Police Chief Thomas Palmisano tells TMZ ... he's reviewed the video and has ordered an internal affairs investigation, adding if the officers crossed the line, they will pay.

The Chief of Police in Belmar, NJ says he plans to investigate a curious Ferrari encounter between The Situation and The Boys in Blue ... after TMZ obtained footage which appears to show starstruck cops turning a blind eye to some obvious law-breaking.

The video -- shot Sunday night -- shows three uniformed officers laughing and joking with the "Jersey Shore" star after he stopped to ask for directions. According to sources at the scene, Sitch was even signing autographs for the cops.

Here's the problem -- during the encounter, two girls are crammed in the Ferrari's single passenger seat and neither one is wearing a seat belt ... a clear violation of NJ law.

But the cops didn't seem to care. In fact, they sent Sitch and the girls on their way WITHOUT A TICKET while the ladies were still illegally piled up in the passenger seat.