Fashion

Kanye West might be an Adidas guy now, but that doesn't mean he's ready to let go of his Nike days ... he now wants to re-up his claim to the name of one his most famous kicks.

Kanye has applied for a trademark to snag exclusive rights to "Red October" -- the name of a shoe he released with Nike back in 2014.

If approved, the trademark would allow 'Ye to use (and presumably license) his "Red October" mark for shirts, jerseys, bras, thongs, parkas, capes, body stockings, tankinis, baby bibs, swim caps, PJs, gloves and lots of other stuff as well. Oh ... and footwear too, of course.

According to the docs, obtained by TMZ, Kanye's OG 2013 trademark application for the name fell through since he didn't finish filing all the necessary paperwork. Makes sense he'd want this -- the shoes are still wildly popular, and retail for thousands.

Looks like he's back to button up the issue ... more than 4 years later ... in February. Attaboy, 'Ye.

Celebs heading to New York Fashion Week might wanna borrow a pair of Anna Wintour's shades for all the metallics and sequins on the runway.

Gigi Hadid looked straight outta the sequel to 'Fifth Element' walking in Jeremy Scott's sci-fi-inspired show Thursday. Meanwhile Cindy Crawford's mini-me Kaia Gerber walked the Tom Ford sequin-infested runway.

Ford's show drew celebs like Julianne Moore, Elizabeth Banks, La La Anthony, Hailey Baldwin, Rosie Huntington-Whiteley, Christian Combs and Doutzen Kroes. Hadid's own bf, Zayn, and bro Anwar had front-row seats there too.

Clap for a QB with his passing ass ...

Russell Wilson don't pop molly, he rocks Tom Ford.

That's how it went down in New York City last night -- where the Seattle Seahawks superstar and his wife, Ciara, were slaying at the Tom Ford fashion show.

Tons of huge stars hit the event -- from Trevor Noah to 21 Savage, Halsey, Oscar Isaac, Matt Harvey, Sebastian Stan and much, much more.

But the couple everyone was talking about ... Ciara and Russ.

Travis Barker's old flame is back on the market, and she can be yours ... for a cool $16,900.

The flame is his 2007 Honda CBR1000RR. The Blink-182 drummer sold it a few years ago, and now the guy who bought it from him is flipping the sweet green ride. The seller tells us the bike had a mere 12 miles on it, because Travis mainly used it to promote his clothing line, "Famous Stars & Straps."

It's been featured in more photo shoots since Travis sold it, and it's easy to see why.

The 4-cylinder is quite the looker with custom rims, whitewall Pirelli Diablo tires and its glossy, show-stopping green paint.

Kim Kardashian West raked in 8 figures while selling out her latest fragrance ... and the entire advertising campaign was done on social media.

Kim's new fragrance line, Kimoji Hearts, sold out of its 300k-plus stock Sunday, only 4 days after it was released. Sources associated with the launch tell us total revenue for the 3 new fragrances -- Bae, Ride or Die & BFF -- topped the $10 million mark.

Kim plugged the scents hard on social media in a campaign that sent the fragrances to both her lovers and her haters, including Taylor Swift, Blac Chyna and Chloe Grace Moretz.

Fans still trying to get a whiff of Kim shouldn't be discouraged though ... her signature scent crystal gardenia is still available.

Guess Jeans co-founder Paul Marciano says Kate Upton is lying when she says he sexually harassed her, adding she's about to make a false claim he groped her.

Marciano gave TMZ a statement, responding to Upton's tweet that he used his position "to sexually and emotionally harass women."

Marciano says, "Ms. Upton provided no details ... She leveled this malicious and false accusation only hours before a gala event at our headquarters in Los Angeles unveiling a new Guess campaign. Ms. Upton told TMZ that 'I'm excited to tell my whole story.'"

He goes on ... "I am told that she has been working with others for some time to defame me and will claim that I groped her among other things."

Marciano's response ... "This accusation is false. I have never touched Kate Upton. I have never been alone with Kate Upton. I have never acted inappropriately towards her."

Sources connected to Marciano tell us he believes Upton is lashing out because Guess ended its relationship with her after a disastrous photo shoot.

50 Cent is in the process of locking down some of his most popular musical titles in hopes of bringing them to TV.

50's made a move to own television trademarks for "Get Rich or Die Tryin'" -- his debut album in 2003 -- and "Hustler's Ambition" -- a 2005 single. The rapper is also looking to lock down apparel for Hustler's Ambition, including t-shirts, hoodies and raincoats.

50's been no stranger to TV ... his show, "Power," has had massive success and he recently inked an 8-figure deal with Starz for future projects on the network.

Prince's zest for purple flair will be showcased during an auction offering up incredible items from the legendary musician's life ... but you'll have to bid big to take any home.

The Prince Memorabilia auction begins online next week and features more than 200 princely items, including the purple piano he personally played ... which is expected to haul in more than $50,000.

Same goes for Prince's purple stage-worn boots, and a microphone from his Purple Rain Tour is expected to fetch at least $20k ... along with a pair of his purple pants.

Purple's not the only popular color, though ... Prince's red "Under the Cherry Moon" handwritten script notebook is also expected to get bids above $20k

The auction -- being held by RR Auction in Boston -- starts February 8 and ends February 15.

Lupita Nyong'o is definitely runway material ... and there's no question about it.

The "Black Panther" star looked S-T-U-N-N-I-N-G Thursday strutting what her mama gave her on the way to "Jimmy Kimmel Live!" in Hollywood. Lupita rocked the hell outta patent leather pants, leather top AND leather trench coat ... aka serious superhero swagger.

Guess co-founder Paul Marciano is so confident there's been no misconduct by him against Kate Upton ... he's urging her to take him to court to set the record straight.

Marciano tells TMZ ... he's shocked by Upton's accusations of sexual harassment and can't figure out what she claims to have against him. He says he won't apologize because he's done nothing wrong.

Marciano insists he's never touched Upton, and has never even been alone with her. He adds ... "If she has a claim, there's one place to tell the truth and that’s in court or to the police."

The Guess honcho says there could be some bad blood with Kate ... he says after she became a superstar by way of 5 campaigns with the brand, she began showing up to set after late nights "looking terrible." Marciano claims the company decided to cut ties with her ... and he suggests this might be her motivation.

Kate Upton is itching to tell everyone about what she claims was sexual abuse at the hands of Guess co-founder Paul Marciano.

Our photog got Kate Wednesday arriving at LAX, and she made it clear she's going to offer more than a Twitter headline when the time is right. Upton wrote on Instagram Tuesday, Marciano should not be allowed to use his power to sexually harass women, though she was not specific.

The S.I. cover model wouldn't say if she was a victim or if she was speaking out on behalf of other models, but it seems like she has a personal story.

Kate also believes people at Guess were complicit in protecting and enabling Marciano.

So far Marciano has not responded.

Jennifer Lopez was forced into an extremely awkward position Wednesday night ... having to schmooze with Guess co-founder Paul Marciano just hours after he was accused of sexually abusing models.

J Lo, along with Alex Rodriguez, chatted up Marciano at Guess HQ in downtown L.A. -- she was the guest of honor at the launch party for her new Guess campaign. The timing couldn't have been worse.

Kate Upton had just made the allegation that Marciano has been abusing models. Wednesday's event had been planned for weeks, and our Guess sources say Kate was invited ... so she clearly knew her bombshell would land right in the middle of Marciano's big night.

Jay-Z's trying to expand his aviation enterprise ... the one made of 'paper,' that is.

Jay's company, S. Carter Enterprises, just filed legal docs to secure the rights to their clothing brand, Paper Planes, in a number of different sales-type vehicles.

According to the trademark application, obtained by TMZ, the Carter operation is looking to expand the plane logo -- created by Jay's business partner, Emory Jones -- into more of a retail environment and beyond ... like department stores, an online shopping site and even into musical recordings.

They're also looking to presumably hawk gear like athletic gym bags, tour books, jewelry as well as a cosmetic line ... all featuring the Paper Plane image.

Prepare for takeoff, ya'll.

Kim Kardashian got a major makeover ... as in, she's now Paris Hilton. Or Paris is her ... it's confusing. But very hot.

P played Kim K dress up -- rocking a classic Kim outfit while sucking on a lollipop (also a Kim classic) -- for Kanye West's Yeezy Season 6 campaign.

She wasn't alone ... Kanye also enlisted a ton of hot models -- Abigail Ratchford, Amina Blue, Bad Girls Club twins Shannon and Shannade Clermont and porn's own Lela Star -- to kopy Kim. Some even went fully nude.

The King from "Black Panther" says his Marvel movie is way more than a superhero flick -- it's also going to debunk a bunch of stereotypes about Africa. In other words ... school's in!

We got John Kani, who plays King T'Chaka, and asked if he thinks the highly anticipated film will ease racial tensions in America. His answer was, quite frankly, awesome.

John also weighed in on fashion. Yes, fashion. Not BP's, but Bey's.

He told us Beyonce was channeling the African tradition of getting glammed for any occasion ... when she stepped out in all-black at the Grammys. He also thinks she was supporting the 'BP' cause -- and he's all for it.

Donald Trump took a beating at the 2018 Grammy Awards -- but his family did find one silver lining on the show ... singer Joy Villa's pro-life dress!

Joy -- who turned heads Sunday in her red carpet attire -- tells TMZ she spoke with Eric Trump's wife, Lara, Monday, saying she thought Joy's hand-painted "Choose Life" dress was stunning ... and left her proud of Joy's conservatism.

This ain't Joy's first controversial outfit at the Grammys -- she showed up last year in a "Make America Great Again" gown in support of Trump, which also caused quite a stir.

As for this year's dress, Joy tells us she doesn't see it as "anti-abortion." She says she simply supports life, and wants to expand the #MeToo and Time's Up conversation to start including other women's rights issues like this. She once gave up a baby for adoption.

Aside from Joy, just about everyone else at the Grammys happily skewered the Prez, including Hillary Clinton's epic burn in a skit.