Madonna's Son Fast Times For Rocco Ritchie

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Surf's up for Rocco Ritchie ... Madonna's son has found his spirit animal, and it looks like it's Jeff Spicoli from "Fast Times at Ridgemont High."

Rocco was out in London with his dapper pop Guy Ritchie Thursday night, and the 14-year-old was rocking some long blond locks. Looks like he's been letting it grow since last summer ... when he was hanging with older sis Lourdes in the South of France.

We'd say like father like son, but this pic proves otherwise.

All Rocco needs are some tasty waves, a cool buzz ...and he'll be fine.

Jameis Winston 86'd from Bar Over Wardrobe 'Welcome to Return with Pants'

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Jameis Winston learned the hard way ... star power stops at the shorts -- especially when trying to get into a bar with a strict PANTS ONLY dress code.

The Tampa Bay Buccaneers QB was rejected from the Blue Martini bar in Tampa when he tried to get in Friday night while wearing a pair of shorts ... in front of a sign that said, "Dress code strictly enforced."

We spoke with one of the managers ... who tells us, "It was nothing personal. He was not allowed inside because he did not meet the standards of the dress code."

We're told the bar would ABSOLUTELY welcome Jameis back if he comes around again ... as long as he's got pants.

NeNe Leakes Look What I Have in Store ... MY OWN STORE!

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Nene Leakes is going the way of the KarDASHians -- and since she's already married to a black man -- that can only mean she's starting her own chain of clothing stores.

NeNe was in Atlantic City scouting this week for retail space at The Playground ... a revamped oceanfront shopping center. We're told NeNe plans to sell her own clothing line -- NeNe by NeNe Leakes (clever) -- as well as other brands.

Our sources say ... in addition to A.C., NeNe is eyeing locations in New York, Los Angeles and Georgia. We're told planning is in early stages and she hasn't inked any deals yet.

Business tip: She should open a wig store and call it ... BUY WIG.

You're welcome, NeNe.

E.J. Johnson I'm a Knee High Kind Of Guy

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The only thing E.J. Johnson wants for his birthday is for everyone to recognize his fierce, new physique and his black on black fashion sense.

E.J. finished up his birthday lunch at The Ivy on Thursday with a fab stroll in leather shorts and a gold encrusted Mo$chino sweater. The "Rich Kids of Beverly Hills" star is totally slayin' it after dropping more than 100 pounds -- but still taking full advantage of black's slimming nature.

Remember ... E.J. inherited some of Magic's height, so at 6’2” -- you can't pick up this kinda couture at your local Big & Tall.

#RecognizeFierceRoyalty

50 Cent I'm Ballin’ ... In My New Undies!

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50 Cent doesn’t wear just any underwear… he wears FRIGO -- his own high-end line …. and he’s bulging out there for the world to see.

We got pics from the rapper’s FRIGO RevolutionWear underwear campaign and he's jacked ... very big.

Fiddy partnered with Carmelo Anthony, Derek Jeter and Timbaland for the upscale line, but we’re told he’s the only one stripping down for billboards.

The undies don’t come cheap – the exclusives cost $100 a pop ... 'cause, you know, Fifty is always gettin' rich or gonna die tryin'.

Caitlyn Jenner Trashy Lingerie Big Winner In VF Cover

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If you’re wondering where Caitlyn Jenner picked up that sexy satin corset for her big cover reveal, look no further than West Hollywood’s Trashy Lingerie.

We found out Jenner’s stylist went to the famous lingerie shop three weeks ago looking for a specific type of corset. We’re told the stylist bought 3 corsets for the VF cover shoot – 2 satin ones that lace up the back, and 1 lacy number that was special ordered.

The shop’s plain, satin nude Edy Corset won top honor, along with matching high-waisted panties … in a size large. The cup size? A healthy 36B.

The stylist dropped $1,030 total for all three looks.

A small price for a big change, if you think about it.

Kanye West Gives Graduating Fashion Students a Reality Check

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KANYE GIVES ADVICE TO LATTC GRADS

Kanye West was the inspiration Friday night for the graduating class at a prestigious fashion school.

Kanye was front and center for the runway show held by graduating fashion students at L.A. Trade Tech College, we're told he went backstage prior to the event to give the students encouragement, sat in the front row during the show, and then spoke in classic Kanye style.

The most memorable line ... "When you're the best you get hated on the most."

The school is the same place Kanye did his community service for his assault case involving the LAX attack on a photog. But we've learned Kanye already completed his community service, so he didn't have to show for the event. He just wanted to.

Allen Iverson I'LL SOCK YOU OUT I'm Back In Endorsement Game

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Allen Iverson's endorsement drought is finally over -- the ex-NBA superstar just landed a brand new deal with a sock company ... TMZ Sports has learned.

Iverson was one of the most marketable guys on the planet during his heyday -- but lost a bunch of his deals during his infamous fall from grace.

But A.I. has been on a serious rebuilding campaign recently -- appearing on morning shows and promoting a new documentary -- and now, he's got a new endorsement campaign to boot.

The deal is with Stance -- which signed the 39-year-old to a multi-year contract to be a spokesperson alongside NBA stars Dwyane Wade, Klay Thompson, Chandler Parsons and Andre Drummond.

A rep for the company tells TMZ Sports, "We're excited to welcome Allen Iverson to the Stance family, and we look forward to working closely with him."

Adidas Classic Smoke Screen On FIFA Scandal

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Adidas -- All Day I Dream About Stalling.

In the wake of several FIFA execs being arrested for allegedly taking more than $150 MILLION in bribes, we asked Adidas if it would continue its relationship with the soccer organization.

Here's the answer we got ...

"The adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners. Following today’s news, we can therefore only encourage FIFA to continue to establish and follow transparent compliance standards in everything they do.

adidas is the world’s leading football brand and we will continue to support football on all levels."

Classic misdirection ... issue a statement that really doesn't say anything.

Long story short ... FIFA is a big deal and Adidas doesn't want to do anything rash. Instead, issue an ambiguous statement until the dust settles.

Mission accomplished?

Audrey Hepburn Sons Battle It Out Over Glittery Clothes and Fancy Hats

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Audrey Hepburn's sons are at legal war over her hats, scarves and jewelry.

Audrey left a storage locker full of memorabilia. Among the items ... posters, costumes, gloves, photos, scripts and awards.

The "Breakfast at Tiffany's" star gave her 2 sons -- Sean Ferrer from her first marriage and Luca Dotti from her second -- a 50/50 cut in all the items. But she didn't say who got what ... she expected they would divvy it up. Problem is ... they can't agree.

So the treasure trove is just collecting dust at the Los Angeles Fine Arts & Wine Storage Company, and now a judge has to divide the goodies.

Kylie Jenner Blac Chyna Shade Game Is Still Strong

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Kylie Jenner must follow Blac Chyna's Instagram page like a hawk ... because she once again mimicked her boyfriend's baby mama ... with a catty caption and all.

BC posted the innocuous selfie ... and KJ posted her own just two hours later, in similar getup, with the simple caption, "Snap."

Kylie pulled the same stunt a few months back when Blac Chyna posted a photo of a watch ... and Kylie snapped a pic of her same watch and captioned it, "Currently."

Stay classy.

David Letterman Drops Thousands On Staff's Parting Gifts

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David Letterman's former employees didn't walk away empty-handed this week -- he dropped thousands of dollars hooking them up with ... wait for it ... custom-made letterman's jackets.

Letterman's final gift to his staff have the words, "Thank you and good night" scrawled across the front. Dave scooped up more than 200 of them ... according to the owner of Golden Bear Sportswear.

Dave's been buying staff swag from GBS for 15 years, and the owner tells us they were contacted last winter, after Letterman announced his retirement plan. She says Dave designed the jacket as a final gift.

GBS wouldn't divulge exactly how much Letterman spent, but the jackets run AT LEAST $300 each ... so you do the math.

Safe to say, Dave can afford it.

Floyd Mayweather My Crocodile Bag ... Is Worth $150,000

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Floyd Mayweather is flossin' a ridiculously rare man-bag ... and it costs more than your CAR!!!!

The boxer just touched down in Georgia this morning ... flaunting one of his favorite expensive purchases -- a diamond Hermès HAC 50 bag made out of crocodile skin.

We spoke to someone from Hermès who told us the bag isn't being sold in stores -- and therefore, it MUST be a custom job (Pharrell had a custom Hermès bag made in 2007).

So, we went to the The Money Team looking for answers ... and one of Floyd's top TMT guys told us Floyd paid around $150k for the bag, which is accented with 245 diamonds on the metal hardware.

It's a drop in the bucket for Floyd who claimed he made around $200 million for the Pacquiao fight.

And he's not done spending yet ... Floyd tweeted to his people in Atlanta -- "Anyone know what time the stores open up? I need to pick up a few items for the [Atlanta Hawks] game tonight."

#Rich

Rihanna Hiding in Plain Sight

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Rihanna failed miserably Friday in a feeble attempt to blend into the scenery.

RiRi wore her best camo, which might have worked in the jungles of Afghanistan, but she was leaving the Bowery Hotel in NYC, and she was plain as day.

That said, what a recruiting tool she'd be.

Richie Sambora Sues Ex You Extorted Me Over Fake Death Threats

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Richie Sambora is striking back with a lawsuit against his ex Nikki Lund, who he alleges extorted him to the tune of more than $150k and then tried to frame him for allegedly making death threats.

Sambora says he’s been dishing out wads of cash – first $50k, then $45k, then $35k and finally $25k – to keep her and her publicist, Sean Borg, from going public with claims he threatened them. When Sambora cut them off in March, he says Lund unsuccessfully tried to get him prosecuted.

Sambora says Lund illegally and secretly recorded him and then heavily edited the tape to make it appear he was threatening to kill her.

Lund tried again a few days ago to get Sambora prosecuted but the D.A. wasn't having it and rejected the case.

According to the lawsuit, Sambora's relationship with Lund fell apart after he invested $4 million into their joint-fashion venture, Nikki Rich. He says she used the company as her personal piggy bank and ultimately drove it into the ground. Sambora stopped funding it in September of last year … and says that’s when Lund went postal.

Sambora's suing both Lund and Borg for extortion, defamation and illegally recording a phone call.

4:06PM PT: Lund's lawyer calls the allegations "unfounded," and says she'll file her own lawsuit soon.

Melissa Rivers Kathy Griffin 'S*** on My Mother's Legacy'

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HAVE SOME CLASS

Melissa Rivers believes Kathy Griffin is self-centered beyond words ... so worried about saving her own ass that she would crap all over the legacy of Joan Rivers.

Rivers was at the 92nd Street Y in NYC where she sat down with Hoda Kotb to talk about her new book. When Hoda zeroed in on "Fashion Police" -- Melissa had trouble harnessing her anger.

Melissa believes Kathy more than disrespected Joan in the way she handled leaving the show, saying she "s*** on her mom's legacy." And she didn't stop there.

Our photogs got Griffin out Tuesday night and asked her about Melissa's comments ... but she wanted no part of it.