Traylor

5:26 PM PT -- Taylor Swift was just officially introduced to start the broadcast, and it looks like her box is completely packed -- as she hugs and kisses friends, and hob-nobs with celebs.

No sign of Donna Kelce just yet, but she's almost certainly in the mix as well.

And yes, NBC is fully leaning in to Taylor-mania -- they just did this whole Carson Daly intro recapping the viral frenzy ... and they made a lot of Swift-y song references along the way. Last but not least ... Aaron Rodgers is also in the house -- this just a few weeks after tearing his Achilles and undergoing surgery. The dude is here to root on his underdog team.

It's game time!

Taylor Swift and Travis Kelce's romance is going strong -- so much so that she popped into another football stadium to cheer him on ... this time with some famous pals in tow.

The pop star is again the guest of honor Sunday during NBC's 'SNF' broadcast of the Chiefs vs. Jets game -- in which her rumored tight end BF is obviously playing. Taylor showed up and slipped in through a back area, but got caught on camera entering the building.

This time around, TayTay had some A-list company ... including Blake Lively, Ryan Reynolds and Hugh Jackman, among others. She's expected to be in a luxury suite near the field, and word is ... she'll be joined by Travis's mom, Donna Kelce -- like last week.

As for TS's entourage -- Blake makes sense ... they're best buds, and they were just out and about yesterday together in the Big Apple -- not to mention a starry dinner alongside some other famous ladies, like Sophie Turner and even Patrick Mahomes' wife, Brittany.

Hugh's not all that random either -- he's good friends with Blake's hubby, and they're in this new obscure movie that's coming out next year -- something called 'Deadpool 3,' apparently.

Anyway ... Taylor's appearance is no surprise -- we'd been hearing all week that she'd be here, and they were telegraphing as much by being within a stone's throw of each other earlier this weekend.

We'll see how much of Taylor gets shown throughout the broadcast. FOX kept it mostly focused on the game last week -- but seeing how much of a rating bonanza her mere presence turned out to be ... ya gotta figure NBC will cut to her at least a few times today.

If today/tonight turns out to be as eventful as last week's Kansas City outing ... we're in for a whole lot of news. Travis and Taylor were all anyone talked about -- and now that they're showing PDA in public, it's safe to assume we might see even more of it in the near future.

Some might've thought this was all BS at first, but it's sure looking more real by the day. There were reports that Travis even swung by Taylor's NYC apartment before the game -- so yeah, he's been in her quarters now ... and all signs point to this being an intimate thing.

With Swifties and NFL'ers all flocking for the show ... it's a classic case of worlds colliding.

Trayvis is officially on ... and kickoff is just minutes away!!!

Taylor Swift and Travis Kelce seemed primed to run their Kansas City date back for round 2 -- 'cause they're in the same area ahead of a big game ... which she's supposed to attend.

The pop star and NFL'er surfaced separately on the East Coast Saturday -- with TS popping up in the Big Apple alongside Blake Lively and Ryan Reynolds ... with the trio walking through the streets of NYC looking stylish.

Just over the bridge ... Travis and some other Chiefs players, including Patrick Mahomes, were checking into their hotel in New Jersey -- which is where they'll play Sunday's game.

As we reported ... Taylor is expected to show up to MetLife Stadium to once again watch TK's big match against the Jets -- a game that'll be televised on NBC during Sunday Night Football, and which will undoubtedly garner more eyeballs than last week did.

Considering she's in town ... it's all but guaranteed we'll be watching her root from the sidelines. The question now is -- will Taylor's in-game visits become a regular thing???

We know she and Trav hit the town in KC last week ... and their gallivanting caused quite a stir in the city. In this neck of the woods, though -- that'll be amplified by at least 10 ... with tons of paparazzi crawling all over the place, not to mention adoring fans left and right.

If this does, in fact, become a tradition as these 2 explore their relationship ... you also gotta wonder if we'll see added PDA as time goes on. We already saw them cozying up during an after-party -- and now that the cat's outta the bag, perhaps more is on the horizon.

There's been some speculation this all might be a PR stunt -- but now ... it feels real.

Remember, we were told Taylor's team is still working out security logistics for MetLife ... meaning, she won't be able to just slip in all casual-like the way she did last week.

With all this in mind, it probably goes without saying -- if we happen see Taylor and Travis out and about at all this weekend ... it'll undoubtedly be another frenzy and then some.

The Swifties are crossing the line when it comes to being a passionate fanbase ... so says Travis Kelce's ex-girlfriend, who claims she's been getting death threats from Taylor Swift supporters after speaking out about her past relationship with the Chiefs superstar.

Maya Benberry -- who won the "Catching Kelce" reality show back in 2016 -- has been sharing her dating experience with the All-Pro tight end following Swift's appearance at the Chiefs game on Sunday ... accusing TK of infidelity during their time together.

Benberry's comments apparently set the Swifties off ... 'cause she alleges she has been the target of serious hate, according to Inside Edition.

"Swifties are aggressive," Benberry said. "Very negative, very hypocritical. It's really crazy to me that someone that I think is positive and really nice has such a negative and angry fanbase."

As for Swift, Benberry -- who referred to Kelce as a "narcissist" -- says she has no issue with the "Anti-Hero" singer ... insisting she doesn't care one bit if she ends up dating her ex -- but pointing out, "I had him first."

Benberry also addressed those close to Kelce claiming she's looking for her "15 minutes of fame" ... adamantly denying she's clout chasing.

"It's nothing about Taylor. It's more about, you led me to believe that we had a future. And now, five years later, you're laughing and I feel like you're mocking me."

"I'm not jealous or bitter about Taylor. She's beautiful, she's successful. We're in two different lanes. My issue is more with Travis in the sense of, now you're trying to turn me into, I don't know -- a bitter person, a liar, like I'm delusional, and I'm the furthest thing from that."

Taylor Swift might be inching closer to adding another member to her girl squad ... and she's got some serious ties to Travis Kelce and the Kansas City Chiefs.

Sources with direct knowledge tell us Taylor and Chiefs' QB Patrick Mahomes' wife, Brittany Mahomes, really hit it off Sunday night at Kelce's private post-game party. Our sources say the two chatted a ton at the bash ... and at one point even took a shot together.

What's more, we're told, Brittany and Taylor were overheard saying they wanted to stay in touch ... and have plans to meet up again in the near future.

Of course, Taylor's supposed to attend this Sunday's Chiefs game against The New York Jets at MetLife Stadium in New Jersey ... so they'll at least see each other at the game.

Brittany aside, Taylor also spent plenty of time with Travis at the party ... and could be seen with her arm draped around the NFL star in a photo we obtained from inside the event.

Brittany and Patrick's brother, Jackson, have been the faces of the KC team for years now (other than the athletes, of course) so to see Taylor take the spotlight has certainly been a shift in power.

Social media went wild during Taylor's appearance at Sunday's game when she sat in a private booth next to Travis' mom, Donna. Brittany wasn't in that box, but memes started popping up questioning whether or not she was jealous of the attention on Taylor.

Taylor Swift and Travis Kelce are clearly two people comfortable with each other ... as Taylor draped her arm around the NFL stud's neck following his big team win Sunday.

Check out the pic, obtained by TMZ, showing Taylor very casually hanging on Travis as they spoke to Kelce's friends at a private party at Prime Social in Kansas City, Missouri.

Travis appears to be looking down, while Taylor engages in some conversation standing next to him.

As you can see, they were they were very comfortable holding court with TC's inner circle.

Travis reportedly rented out the rooftop restaurant/bar -- which is one of KC's trendiest spots -- to keep the party going with close friends, family and Chiefs teammates.

As we first told you, Travis and Taylor's first rendezvous didn't come Sunday at the game ... our sources say they've actually hung out several times, just in more intimate settings.

The photo marks the first time we've seen the two together outside of Arrowhead Stadium. Remember, Travis and Taylor walked out of the locker room area together Sunday and into his waiting convertible to leave Sunday's big win for the KC Chiefs.

Taylor's yet to say anything publicly about her situation with Kelce, but Travis spilled a bit Wednesday on his podcast "New Heights" ... calling T. Swift "pretty ballsy" for showing up to the game and hanging with his mom.

Lucky for Taylor, Travis caught a touchdown during the matchup -- something he does often -- but this one felt a little more special.

Taylor Swift is really digging Travis Kelce ... because she's expected back at his next NFL game.

Sources confirm to TMZ … as of now, Taylor is expected to attend Sunday's game between Travis' Kansas City Chiefs and the New York Jets at MetLife Stadium in New Jersey.

We're told Taylor's team is still working out security logistics with MetLife Stadium, where she played a huge concert earlier this summer on her "Eras" tour.

Taylor would be going back for seconds ... she went to the Chiefs game last Sunday, watching Travis score a touchdown from a private suite with his family. It was the first time she went to one of his games since they started hanging out, and the first time she met his parents.

The NFL schedule is lining up perfectly for Taylor and Travis ... his team is playing on the road against the Jets, across the river from New York City ... where Taylor owns a place.

TMZ broke the story ... Taylor and Travis got super cozy with one another after last Sunday's game, she was draping her arm around his neck while they chatted at the private party he set up.

As we first reported ... the singer and NFL stud have hung out several times before, but in more intimate settings than a football stadium.

Taylor Swift was already at the "meet the parents" stage of her relationship with Travis Kelce ... and it turns out she's getting cool with his buddies, too -- 'cause Patrick Mahomes just revealed he got to chop it up with the singer at the tight end's postgame party on Sunday.

The Kansas City Chiefs superstar was asked about Kelce's recent super VIP guest at Arrowhead Stadium after practice on Wednesday ... and while he initially said days ago he hadn't met Swift yet -- that has since changed following TK's shindig at Prime Social in K.C.

"Yeah, I met her," Mahomes told local reporters. "She's really cool, good people."

But Patrick wasn't super chatty about the subject ... echoing Kelce and saying he's going to keep it to talkin' football moving forward.

"But like Trav said, man, I'm going to let them have their privacy and just keep it moving," the two-time MVP added.

As we previously reported, Swift and Kelce -- who hung out a few times in intimate settings before Sunday's game -- were a bit closer at the postgame party ... with TS putting her arm around the four-time first-team All-Pro's neck.

Travis Kelce is opening up about the one thing everyone is talking about -- his romance with Taylor Swift!!!

The Kansas City Chiefs tight end sat down for an interview with the podcast he shares with his brother Jason Kelce called "New Heights," during which Travis admits he no longer has any privacy after Sunday's rendezvous with the pop star.

Check out the video ... Jason kicks off the convo by saying, "We've been avoiding this subject out of respect for your personal life -- now we've got to talk about it."

Travis replies, “My personal life that is not so personal. I did this to myself Jason, I know this.”

Jason asks, “So Trav, how does it feel that Taylor Swift has finally put you on the map?"

Travis starts chuckling before launching into how his life has changed since Taylor came into it. He says he's been seeing a lot more camera-wielding paparazzi with British accents outside his home, trying to catch a glimpse of him.

Travis also gave kudos to Taylor for being "pretty ballsy" by showing up at his NFL game and hanging out with his friends and family in his personal suite.

He said she "looked amazing" and everyone saw her in a positive light, adding that it was a game he will never forget. He said the image that sticks out most in his mind was Taylor giving chest bumps and high fives to his mom.

He also mentioned the Taylor friendship bracelet he wore while also claiming he wanted to "respect both our lives."

But Travis never addressed the one burning question on people's minds -- is he dating Taylor Swift?

Taylor and Travis have been hanging out privately over the last few months and there's clearly some sort of relationship ... as we reported, she was sitting on his lap during a party after Sunday's game.

Of course, Travis has been the talk of the town --- and the world for that matter -- after Taylor swooped into Arrowhead Stadium to watch Kansas City trounce the Chicago Bears 41 to 10. After the game, Taylor and Travis were filmed fleeing the media circus in their getaway car -- and the rest is now history.

Wanna eat like Taylor Swift at Arrowhead Stadium ... now ya can Swifties -- and it's all thanks to Heinz!!

The condiment company revealed on Tuesday it's debuting a new flavor honoring Swift's appearance at Travis Kelce's game on Sunday.

It's called "Ketchup and Seemingly Ranch" ... and it, of course, is a nod to the snack choice Swift made while she was hanging out with Donna Kelce in Travis' suite during Kansas City's blowout win over the Chicago Bears.

The pop star was seen munching on a piece of chicken with some ketchup and what her fans dubbed "seemingly ranch" -- and to capitalize on the moment, Heinz has made it possible for her and Travis' supporters to replicate the mini-meal.

Heinz says 100 bottles of the sauce will be made -- an ode to Taylor's favorite No. 13 and Travis' No. 87 jersey. No word yet, however, on when it'll go on sale or how Swifties can get their hands on it ... as the condiment co. has promised to release more info later this week.

In the meantime, there's plenty that Kelce and Swift fans can do to memorialize the big day -- merch is available all over the internet ... and Kelce's famous game day 'fit was for sale for fans of the couple too (although it is currently sold out).

Taylor Swift and Travis Kelce have turned Kansas City upside down ... false sightings have caused swarms of fans to descend on local businesses, and there's no reasoning with them.

A massive crowd formed outside Free State Brewing Company in Lawrence, KS Monday, after the rumor mill decided Taylor and Travis were dining there. An employee at the brewery told us they let the Swifties know T&T were not in the house, but fans weren't buying it.

It's become a Whac-A-Mole-type game, one local businesses are using for viral marketing.

The Dentists In Lawrence posted, "Rumor has it Taylor Swift stopped by to get her teeth cleaned after she left Free State Brewery today."

The Kansas Rebels Baseball Class of 2030 got in on the action, writing, "We would like to address the alleged rumor that Taylor Swift and Travis Kelce were spotted at practice with the Rebels this afternoon."

The Lawrence Work for Success Program put this out ... "Taylor Swift was so intrigued with class!!! Very attentive. She's a great listener and offered some wonderful advice! Can't believe the rumors that she took the time to stop by some of the Lawrence small business!"

As we reported, clothing line KidSuper cashed in on the worldwide attention Taylor and Travis have been getting ... by changing the name of the 'fit Travis was wearing while spotted with Taylor to align with her "1989" album.

That stunt obviously worked, because the company's jacket already sold out.

BTW, the brewery manager tells us Taylor's fans weren't great customers -- they were doing a lot more "stalking" than buying.

The NFL is king and there are few things that could ever overshadow it, but Taylor Swift did just that after attending the Chiefs game on Sunday -- so says Ryan Clark, who tells TMZ Sports her appearance was SO big, it became more important than what happened on the field!

Swifties and sports fans are still buzzing after the pop superstar was spotted cheering on Travis Kelce from a suite with his mom during the Chiefs vs. Bears game at Arrowhead Stadium ... which solidified months of rumors surrounding the potential couple.

We spoke with the Steelers Super Bowl champ about all the hoopla ... and he said it just goes to show how massive T-Swift really is to the general public.

"It's very few things or people in the world that can be bigger than the NFL -- even for a second," Clark told us. "The MLB, NBA and NHL ... they're all trying to figure out how to be what the NFL is."

"Taylor Swift comes to a game for a day and it totally changes it. And here's the crazy part -- Kim Kardashian dated Reggie Bush, Gisele [Bundchen] was married to Tom Brady, and the world never stopped for those people."

Clark continued ... "When Taylor Swift was sitting in the suite with Donna Kelce, it totally changed the dynamic of that game. And when Patrick Mahomes is out on the field playing against a team that decided to draft Mitchell Trubisky instead of him, and he's absolutely doing it big nobody cares because freakin' Taylor Swift's in the suite saying, 'Let's effing go.'"

It's no small feat to be "bigger" than the NFL. In fact, despite only being shown to two-thirds of the country, over 24.3 million people tuned in to the game ... and saw Swift sitting alongside Donna Kelce.

The NFL is routinely the most viewed show on television ... and nothing else is even close. An astounding 200 million people globally watched the Chiefs and Eagles battle for the Lombardi Trophy in February.

Swift's impact was also shown in merch sales -- as we previously reported, there was a 400-percent increase in Kelce jersey purchases after the game.

Clark understands how big the moment is -- he literally analyzes the league for a living and is currently featured on "Inside The NFL," which airs Tuesdays on The CW.

Travis Kelce has been a fan of Taylor Swift for a while now ... dancing to her hits, making friendship bracelets and talking about wanting to kiss her over the years.

One of the first times Travis publicly talked about Tay Tay was back in 2016 ... when he played "Kiss, Marry, Kill" during an interview -- ya see where this is going.

The Kansas City Chiefs tight end was given the choice between Taylor, Ariana Grande, and Katy Perry. Taylor didn't get the axe -- RIP Ari -- but instead was chosen for a smooch ... while KP was granted the long-term option.

Travis was also seen groovin' along to a remix of her 2008 track, "Love Story," this past February. He even traded his black shades for a fan's pink ones while he kept the dancing going.

He took a page out of Taylor's book in July, making friendship bracelets for the guys at this year's Tight End University, which he founded in 2021 with his fellow NFL stars George Kittle and Greg Olsen.

Travis went to her "Eras" tour concert at Arrowhead Stadium -- his home turf -- that same month ... and said he was "butt hurt" that he wasn't able to give a bracelet to her while she was in the building.

He also talked about her last month, which might be the most revealing sign yet -- the Chiefs were all talking about who their celebrity crush was growing up ... and as Travis was thinking, his teammate, Marquez Valdes-Scantling, answered for him.

Taylor Swift fans are giving Travis Kelce a serious stamp of approval ... in the form of new merch, and it seems Swifties think this relationship might have some longevity -- enough to start printing his name, anyway.

The singer and the NFL stud are now getting paired on tons of merchandise cropping up this week on Etsy ... mostly in the form of different shirts going for between $10 to $38, plus some luggage with a $206 price tag.

Swifties seem to think Taylor and Travis have some staying power ... there's even a campaign-themed "Swift 2024 Kelce" top for sale.

Other items include a Kelce version of Taylor's "Eras" tour logo, and a graphic tee with the now infamous image of them driving off in a convertible after she watched him play football.

The Taylor and Travis merch is another sign of just how well Kelce is scoring with her fans. As we first reported, the jacket the KC Chiefs tight end wore with Tay Tay after the game quickly sold out.

The jacket Travis Kelce was spotted wearing while leaving the Chiefs game with Taylor Swift has already sold out -- ya know, the one renamed in honor of one of the singer's most beloved albums.

As we reported, fashion line KidSuper had a matching denim jacket and pants on its site, named "Bedroom Painting," but the company slapped "1989" on it after the vid of Travis and Taylor went viral -- a nod to Tay Tay's 2014 album, and her upcoming, re-recorded release.

Don't forget, Taylor's appearance at Sunday's game wasn't the first interaction they've had -- sources told us they've been together "several times" over the last few months ... having person-to-person interactions in a "very private setting."

Well, it looks like fans everywhere have been dying to get their hands on the duds because all sizes of the $295 jacket are sold out ... and the $285 pants are currently marked as "low stock."

Safe to say, KidSuper's marketing plan worked -- even though they dubbed it the "1989" jacket after Travis bought it, that clearly didn't stop folks from jumping on board!

Of course, the big game was the first time Taylor met Travis' parents, Donna and Ed -- and it seemed like Taylor fit right in with the gang.

Taylor Swift and Travis Kelce are not "officially" dating, at least not yet ... but they are definitely headed in that direction, and the early returns seem promising.

Sources with direct knowledge tell TMZ ... Taylor's appearance at Travis' NFL game Sunday was NOT the first time they were together. We're told they have been together "several times" over the last few months.

While Taylor's show of support was very public, our sources say their person-to-person interactions before Sunday were always in a "very private setting."

Still, it's interesting Taylor is already meeting Travis' parents ... our sources say Sunday marked Taylor's first introduction to TK's mother, Donna, and father, Ed.

As you know, TayTay watched Travis score a touchdown from a suite with his family ... and cameras caught their excitement.

We're told Taylor's time with Donna, Travis' mom, went "very well" ... and that the matriarch calls Taylor "a lovely person."

Taylor has yet to meet Travis' older brother Jason -- sounds like that will have to wait -- he's busy playing for the NFL's Philadelphia Eagles.

Taylor and Travis smiled for the cameras as they left Arrowhead Stadium together after his Kansas City Chiefs pummeled the Chicago Bears, 41-10 ... leaving in a convertible. We're told they took a shot with some friends before leaving the stadium.

We didn't see any PDA from Taylor and Travis in public, but our sources say they were holding hands at the restaurant he rented out for his family, friends and teammates after the game. At one point Taylor was sitting on Travis' lap.

Taylor fit in well with Travis' friends and family ... she came to the game alone -- bodyguards excepted -- and was chatting up everyone.

Taylor's upcoming tour dates could make a full-blown relationship tricky ... she's about to go back on tour in a few weeks, and then in November she heads out for her tour's international leg. Meanwhile, the NFL will consume Travis' life, potentially through February's Super Bowl.

Here's something that almost NEVER happens to Taylor Swift ... walking anywhere, much less into an NFL game, with zero fanfare -- but we've learned that's exactly what she pulled off on Sunday.

This shot shows Taylor -- rocking the Chiefs' windbreaker -- walking into Arrowhead Stadium to see Travis Kelce and his team play the Chicago Bears. The woman in the black leather jacket is part of Travis' PR team, and she escorted Taylor and Trav's friends to his luxury suite.

The amazing part is ... we're told there were no fans screaming for Tay Tay as she walked into the stadium, and made her way to the suite.

You gotta hand it to Taylor and Travis for pulling off the perfect sneak attack. No one knew she was going to the game -- we got wind of it just 20 minutes before kickoff -- and, as a result, the Swiftie army was NOT lined up to see her arrival.

Kinda shocking they weren't on the lookout, considering Travis made it known he had invited her to a game.

As we reported, Traylor (yeah, that's what we're calling 'em) were quietly escorted out of the stadium -- and only one reporter, WGN's Jarrett Payton, was able to get a quick shot of them inside.

They pulled away from Arrowhead in a pretty conspicuous way, though -- looking like Danny and Sandy from "Grease" in Travis' metallic purple convertible muscle car -- but they definitely pulled off a 'Mission: Impossible' getting her in on the DL.