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12:50 PM PT -- Adidas issued its mea culpa, saying: "We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake."

How did nobody screen this?!?!?

Adidas is under fire Tuesday after sending out a mass email with the subject line: "Congrats, you survived the Boston Marathon!"

C'mon people ... really?!

The email opened into an advertisement urging runners to buy Boston Marathon gear like shirts and jackets ... but people are pissed at the lack of sensitivity after the 2013 Boston Marathon bombing.

Three people were killed and hundreds were injured in the attack.

So far, no comment from Adidas ... but someone has some serious 'splainin to do.

Steve Stephens, the Facebook killer, killed himself about 90 minutes outside Cleveland during a high speed chase with cops in Pennsylvania.

Police in Erie, PA say Stephens' body was found inside his white Ford Fusion around 11:10 AM ET on Tuesday. The police were in pursuit of Stephens at the time after they responded to a tip that Stephens' car had been spotted in a nearby McDonald's parking lot.

Cops say Stephens' car came to a stop in the middle of the road near a former elementary school, and then he took his own life. He died on scene.

Erie is the town where police said they'd last gotten a ping from Stephens' mobile phone.

A nationwide manhunt had been underway since Sunday, when Stephens shot and killed Robert Godwin Sr. ... and then uploaded video of the murder to Facebook.

Steve Stephens' victim was shot in a residential area, and several neighbors frantically called 911 to report the savage murder.

The 911 calls were just released and a man yelled, "He's not conscious. He's dead!" They also told the operator the victim was an older man. You can hear a crowd gathering around the crime scene as the operator tried to instruct the caller on how to stop the bleeding.

It's clear she didn't realize the shots were fatal.

Tips on Steve Stephens' whereabouts are rushing in to police by the hundreds, but they're begging the public for more as the manhunt stretches into day 3.

Cleveland Police Chief Calvin Williams -- with FBI, ATF and U.S. Marshals -- announced they've received almost 400 tips on the Facebook killer's location. They're getting them everywhere from Texas to Washington D.C. ... and much of the Northeast.

The Chief said one setback has been the fact Stephens' white Ford Fusion does not have GPS ... so they've been unable to get help from Ford tracking the vehicle.

Pacman Jones thinks he can strong-arm the media into ignoring all of his off-the-field drama -- and he just banned a reporter from locker room interviews for the season to prove his point.

The Cincinnati Bengals star -- who was kicked out of a casino and wished DEATH upon a police officer this off-season -- was asked how fans should feel about going into the 2017 season while taking questions in front of his locker.

Instead of addressing the COMPLETELY FAIR question, he barked back at the reporter -- told him to leave and said that was the LAST question that reporter would be able to ask him all season long.

And get this ... sources are telling TMZ Sports Jones confronted the reporter after cameras stopped rolling -- yelling at the guy two different times.

Police are going all out to locate Facebook killer Steve Stephens ... including offering a huge reward.

Cleveland police chief Calvin Williams just announced the $50,000 reward for any information leading to Stephens' arrest. The reward comes on the heels of police saying the manhunt now covers up to 5 states.

The ATF, FBI and Crimestoppers are all chipping in to cover the reward.

Chief Williams is still imploring Stephens to turn himself in ... or at least contact a friend or relative.

Steve Stephens, the alleged Facebook killer, is on the move and his cell phone might have given up his location to cops.

Stephens' phone pinged near Erie, PA ... according to a report, which would put him about 100 miles east of Cleveland. He's been charged with aggravated murder after killing 74-year-old Robert Godwin Sunday in Cleveland, and uploading video of the fatal shooting.

The manhunt's now expanded to 5 states -- Cleveland authorities say Stephens could still be in Ohio ... or on the run in Pennsylvania, New York, Indiana or Michigan.

Boston marathon bombing survivor Adrianne Haslet was deeply offended over a makeshift memorial that was placed at the WRONG SPOT this weekend ... calling those responsible, "F**king a**holes."

Haslet lost her left leg in the 2013 blast and returned to Boylston Street over the weekend -- only to see a wreath incorrectly placed in front of a Starbucks instead of the old Forum restaurant, one shop over.

"Nice work, Boston," Haslet said sarcastically ... "Real good job of laying the wreath in front of the wrong place. That's real offensive to everyone. Appreciate it."

Haslet ended up taking the matter into her own hands and moved the wreath to the correct spot.

She added this comment -- "I bet if we had a permanent memorial people would remember where the actual attack happened."

Haslet famously returned to the course last year -- as a runner -- and completed the race with a prosthetic leg.

Big win for J.R. Smith this weekend -- and it happened BEFORE the Cavs' playoff game!

J.R.'s micro-preemie daughter -- born at only 1 pound -- made another huge stride on Friday and had her very first bottle!

As we previously reported, Smith's wife, Jewel, gave birth to Dakota "Kota Bear" Smith in early January almost 5 months before her due date.

Though the odds were stacked against her, Kota is continuing to fight -- and being able to feed from a bottle instead of a feeding tube is a pretty big deal!

J.R. posted about the experience -- "My boo got her first bottle today! #proudofyoubaby #kotastrong."

It's just the latest in a series of impressive feats from the littlest Smith -- her breathing tube was removed last month and she's continuing to gain weight.

Keep fighting!

Lady Gaga performed her new single at Coachella ... and it worked.

Gaga headlined Saturday night at Coachella this weekend -- replacing Beyonce -- and the decision clearly sat well with the crowd, judging by the reaction to "The Cure."

Beyonce pulled the plug on Coachella on doctor's orders, so Gaga had to make a splash.

Looks like she didn't disappoint.

Meet Janet Jackson's bundle of joy ... fresh off a nap.

Eissa Al Mana's now 3 months old, and Mom decided to give the world a first look at her baby boy. Janet gave birth on January 3rd ... he's her first.

We now know she and Wissam Al Mana separated shortly after welcoming their son to the world.

Interesting that Janet chose to reveal him less than a week after news broke of the split, but no debating ... super cute kid.

Mom and Dad are breaking up, but at least they did good work beforehand.

Gilbert Arenas says he didn't mean to say darker skinned black women aren't beautiful (although that's exactly what he said) and is apologizing for his insulting remarks ... sorta.

This started when Gilbert commented on a meme encouraging women with more African features (darker complected) to be proud of their beauty, saying he didn't think they had much of it at all.

"How black we talking?? Not to be funny can you name a beautiful black woman on the outside ... not brown skin ... like Tyrese black."

He was immediately dragged for his dumbass statement on social media ... and kinda walked it back ... but not entirely, and not without dissing another darker black woman ... Lupita Nyong'o.

"I thought I was saying if you're mixed you're not considered black and beautiful and my kids are dark skinned so I perceived it how I wanted to. I was trying to defend all shades of black but that's what the post was also doing."

"As for Lupita she ain't cute to me sorry ... just like I'm not cute to 95% of you."

Classy as always.

[h/t Baller Alert]

It's officially over for Roddy White -- the NFL wide receiver just announced his retirement from pro football after 11 years with the Falcons.

White was cut from the Falcons in March 2016 after a pretty stellar career in ATL -- 4 Pro Bowls, over 10,000 receiving yards on more than 800 catches and 63 TDs. He was hoping to sign with another team in 2017 but never caught on.

Now, the WR is hangin' up the cleats officially ...saying, "I'm officially retired from football and welcome the second phase of my life."

He added, "I would like to thank Arthur Blank and the falcons organization for a great 11 years. The city of Atlanta I love y'all so much."

White is now beginning his career as a high school football coach and says, "I'm going to have a lot of fun with these young kids and win some games."

HE'S BACK!!!

The brand new "Star Wars: The Last Jedi" trailer just dropped featuring the return of Mark Hamill as Luke Skywalker ... and it looks awesome!!!!

Lucasfilm screened it during the 'Star Wars' Celebration in Orlando, Florida, on Friday -- and the Internet is already on fire.

There's R2D2, Rey, lightsabers, the Millennium Falcon and so much more!!!

The movie doesn't hit theaters until December -- but there's enough in this trailer to keep you busy trying to figure out the plot for a couple of weeks.

May the Force be with you ...

Tony Romo was GARBAGE ... so says Michael Rapaport who says he can't understand why the Dallas Cowboys QB is being celebrated like a hero.

Rap just went on a tear against Romo, saying, "Why are they parading Tony f**king Romo around like he found the cure for cancer? He didn't even find the cure for the Cowboys."

Rapaport says Romo was so unreliable, opposing teams were always waiting for him to "f**k up" -- "and you always came through in the clutch, Tony. You f**ked up during the regular season, during Thanksgiving and then the playoffs."

"You no long-snap catching, interception-throwing mother f**ker, you."

The New York Giants are jumping to Eli Manning's defense against allegations he tried to defraud sports collectors into buying game used helmets that weren't really game used.

Background -- the Giants, Manning and others are being sued by 3 sports memorabilia dealers who claim the star QB was part of a racketeering scheme.