Forget carrying it in your purse -- now you can keep "Fifty Shades of Grey" where it matters most ... near your special lady place ... because TMZ has learned, the people behind the book just inked a massive women's underwear deal.
A rep for CopCorp Licensing tells TMZ, three apparel companies have just locked down the FIRST EVER licensing deals with author E.L. James to distribute "Fifty Shades"-themed clothes ... from t-shirts and hoodies ... to ladies' pantyhose, underwear, and pajamas.
According to CopCorp, FREEZE Clothing will be selling the knits, tees, and hoodies. A company called HYP will be selling hosiery, garters, and tights. And something called Briefly Stated will sell daywear, loungewear, and sleepwear (including underwear).
It's big news -- considering "Fifty Shades" is one of the most valuable licenses on the planet right now ... after the series sold more than 40 million copies worldwide.
Here's hoping the new merch comes with moisture protection.
'Fifty Shades of Grey'
Vagina Ball Explosion
5/18/2012 5:00 AM PDT BY TMZ STAFF
The sultry bestseller "Fifty Shades of Grey" is causing a boom in the sex toy market -- in fact, a company that specializes in vaginal exercise balls says it's sold a record number of hoo-ha doodads in the last month ... all thanks to the book.
A rep for the sex toy company -- called Fun Factory -- just sent a thank you letter to "Fifty Shades" publisher Vintage Books, writing, "In the last month, our Smart Balls sales have gone up 300%."
In case you haven't read the book -- the main character Christian Grey uses a pair of Kegel exercise doohickeys called Ben-Wa balls on his female sex slave (for those with the book, skip to page 362).
The rep writes, "Thanks to the book, we are getting emails and calls from around the world asking about our Smart Balls ... Yesterday, the Fun Factory office received an email from a 74-year-old woman in Dubai who read the book while vacationing in the USA."
Vagina balls ... uniting cultures.