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Americans and Canadians are banding together to kick a bad habit -- chucking Russian vodka by the liter in protest of Putin's invasion of Ukraine ... in hopes of sending a message.

Of course, President Biden and other world powers are already imposing sanctions against Russia as a way to deter Putin from continuing his takeover -- but if that wasn't enough ... local liquor stores and restauranteurs are doing their part as well with a heavy pour.

And, we're not talking about ones for a shot either -- business owners from Oregon to Vegas and Vermont -- and, perhaps, soon even in Virginia -- are draining their Russian-based spirits down the sink and into the streets ... just to show solidarity with Ukrainians.

Bill McCormick -- who runs the Pine Tavern Restaurant in Bend, OR -- did an interview with KTVZ21 to talk about why he was nixing brands like Stolichnaya and others ... saying he doesn't wanna support any facet of the Russian regime, even if it means one less drink sold.

Ditto for the guys over at the Evel Pie pizzeria in Vegas ... who posted a photo of themselves emptying bottles of Russian Standard, among other brands, right onto the curb. The folks over at the Magic Mountain Ski Resort in Londonberry, VT are also following suit.

Another place that's speaking out ... Southern Spirits in Fort Mill, SC -- which posted something to Facebook declaring they would be avoiding promotion of Russian products.

They write, "We will sell down the inventory we currently have but will be moving the displays from the floor. Instead, we will continue to promote and carry Kozak which is an outstanding vodka from Ukraine. Thank you for your understanding."

Like we said ... Canada is getting in on the boycott too, with provincial powers that handle a good majority of liquor imports and sales announcing bans in their own backyard.

The Newfoundland and Labrador Liquor Corporation expressed exactly that, writing ... "The Newfoundland and Labrador Liquor Corporation, along with other Liquor jurisdictions throughout Canada, has made the decision to remove products of Russian origin from its shelves. These include Russian Standard Vodka and Russian Standard Platinum Vodka."

There are Canadian officials that are joining the chorus as well, like Ontario's Minister of Finance -- Peter Bethlenfalvy -- stating his support of bans in the area of Russian vodka.

Phil Mickelson just lost a major sponsor in the wake of his controversial comments on Saudi Arabia ... and it's one of his oldest partners.

Callaway Golf is pausing their business relationship with the pro golfer and will stop sending him payments.

The golf company says they will reevaluate the partnership at some point in the future ... but for now, they are distancing themselves from Phil.

As you know ... Mickelson is catching a ton of heat for his comments on Saudi Arabia ahead of playing in a new golf league in the country.

Phil played in the league despite saying the country had a "horrible record of human rights."

Phil said ... "We know they killed (Washington Post reporter and U.S. resident Jamal) Khashoggi and have a horrible record on human rights. They execute people over there for being gay. Knowing all of this, why would I even consider it? Because this is a once-in-a-lifetime opportunity to shape how the PGA Tour operates."

Mickelson apologized for his comments after playing a round in the Saudi league, saying he was taken out of context and his statements were supposed to be off the record ... though he admitted his words were regrettable and offensive.

In his mea culpa, Phil said ... "It was reckless, I offended people, and I am deeply sorry for my choice of words," Mickelson said in his statement. "I'm beyond disappointed and will make every effort to self-reflect and learn from this."

He continued, "My intent was never to hurt anyone and I’m so sorry to the people I have negatively impacted. This has always been about supporting the players and the game and I appreciate all the people who have given me the benefit of the doubt."

Phil also hinted he could take a step away from the game for a while following the firestorm ... including the fact he "desperately" needs "some time away."

A Los Angeles woman says she was unable to see her Rams hoist the Lombardi Trophy after spending nearly $9,000 on tickets to the Super Bowl ... claiming she suffered "life-altering injuries" during the big game -- and now she's suing SoFi Stadium.

Rams fan Lita Abella made the allegations in a lawsuit -- obtained by TMZ Sports -- claiming she missed the rest of the game due to an incident in the third quarter.

In the docs, Abella claims she was sitting in her seat when she "suddenly, and without warning," felt a forcible blow to the back of her head.

Abella says the impact was so strong, it forced her out of her assigned seat and sent her flying into the back of another seat rows ahead.

In the suit, the woman alleges that a man lost his balance and fell after "high fiving" another man ... causing him to fall into where Abella had been sitting, which resulted in her face and head colliding with another seat.

The woman says she suffered gnarly injuries -- including a concussion, orbital fracture, fractured nose, and fractured shoulder -- and ended up missing the trophy ceremony because she was in the hospital.

Abella is accusing SoFi Stadium of negligence and premises liability -- saying the stadium was ultimately responsible for what she describes as the "dangerous and defectively planned" seating which led to her injuries.

She's suing for unspecified damages.

Kobe and Gigi Bryant's legacy continues to live on -- the Mamba & Mambacita Sports Foundation released a hoodie celebrating the two this week ... and it sold it out in less than 24 minutes.

Thursday -- 02/24 -- was a symbolic day for the Bryant family because it features the jersey numbers Gigi and Kobe wore during their basketball career.

Vanessa Bryant says Champion donated the hoodies to support the Mamba & Mambacita Sports store launch ... and judging from how quickly they went, supporters couldn't wait to get their hands on them.

Vanessa says the hoodie is for a good cause ... with 100% of the proceeds going to support the Foundation's mission of creating equal opportunity for underserved boys and girls in athletics.

The MMSF Reverse Weave Pullover hoodie is all black ... and features the Mamba & Mambacita logo on the front in white.

The hood and sleeve feature the numbers 2, 8, and 24 ... commemorating each jersey number Kobe and Gigi wore when they hit the hardwood.

"Special thanks to Champion for donating this merchandise to our foundation," Vanessa wrote in a post on Instagram.

"Thank you to everyone who has supported us over the years. We are overwhelmed with gratitude. Our hoodie sold out in less than 24 minutes 🖤🤍."

Jay-Z's pockets just got fatter after coming out on top in a 6-year legal war with Parlux ... the perfume company that sued him over his now-defunct fragrance.

Parlux had sued Jay in 2016, claiming he failed to hold up his end of the promotional bargain when they teamed up to launch his cologne, Gold Jay-Z. The company said the whole deal was a stinking disaster because the rapper refused to do media and public appearances to pump up sales when the fragrance dropped in 2013.

It was seeking $18 mil from Jay-Z, but now he's effectively turned the financial tables on Parlux. On Thursday, an appellate court ruled Jay is entitled to the $4.5 mil in royalties from past cologne sales which he had requested during the NYC trial last fall.

That jury said Mr. Carter didn't owe Parlux a dime, but also rejected his royalties demand. However, the appellate court overruled the jury decision, so ... big win for Jay-Z.

Jay-Z's attorney, Alex Spiro, declined to comment.

Bronny James isn't just following in his father's footsteps on the basketball court ... he's also inherited pops business acumen -- the high school phenom just landed a deal with PSD underwear, and will release a signature collection later this year.

LeBron James' oldest son -- who has ambitions of playing in the NBA one day -- isn't wasting any time securing the bag.

PSD announced news of the huge signing on Thursday ... officially welcoming Bronny to their family.

FYI, 17-year-old Bronny Jr. -- a star on the Sierra Canyon basketball team -- is the youngest athlete entrepreneur to partner with the underwear company, according to PSD.

And, the partnership just makes sense ... Bronny says he's been rockin' PSD's draws for as long as he can remember.

Bronny now joins a star-studded roster at PSD -- Ja Morant, Deebo Samuel, Jimmy Butler, Tyler Herro, and Bubba Wallace are already affiliated with the brand.

Now, the plan is for Bronny to link up with the company's design team and create signature pieces that'll be available in stores in spring.

"I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”

Miesha Tate is more than just an MMA champ, now -- she just took the crown as the winner of "Celebrity Big Brother!!"

Tate -- a former UFC Women's bantamweight champion -- beat houseguests like Lamar Odom, Olympic figure skater Mirai Nagasu, Todrick Hall and singer Chris Kirkpatrick over the course of 3 weeks to finish on top.

Tate was the lone survivor after winning a 7-1 vote against Hall in the season finale on Wednesday ... and she told TooFab she still can't believe it really happened.

"It's like somebody pinch me -- not even sure if this is real right now," Tate said.

Tate admits that she wasn't super confident she would win it all ... and thought the votes would be way closer.

"I really thought the votes were gonna be 50-50," Tate said.

The 35-year-old also commented on her relationship with the runner-up ... saying Hall was the "yin to my yang" throughout the competition.

"He was my homie in that house," Tate said. "He was funny and sweet. He just was able to offer me a different perspective on life."

Now that it's all over, Tate is ready to go home to her two children, Amaia and Daxton.

"I just want to kiss my babies. I wanna hold them and squeeze them until they beg me to put them down."

The 19-8 UFC fighter is the first athlete to win 'CBB' ... following singer Tamar Braxton and actress Marissa Jaret Winokur.

Not everyone is happy about the $24 million settlement between the U.S. Women's National Team and the U.S. Soccer Federation -- Hope Solo says the deal is "infuriating" and is calling out Megan Rapinoe in the process.

"This settlement is not a 'huge win,'" the 2-time Olympic gold medalist said via Instagram on Wednesday.

"It's heartbreaking and infuriating. A 'promise' of equal pay from the Federation and backpay for a select group of players isn't equal pay and it's not what this fight was about."

As we previously reported, the USSF agreed to dispense $22 million amongst the players ($2 million for post-career ventures) after players sued for "institutionalized gender discrimination" in 2019.

Solo says she went through all the details ... and felt some type of way about the "Contingent upon the negotiation of a new collective bargaining agreement" part.

"It doesn't exist yet and is not guaranteed," Solo said.

"If the players had ever been successful in negotiating an equal CBA, there would've been no reason to sue the Federation in the first place."

Solo also slammed former USWNT teammates Rapinoe and Alex Morgan for accepting the deal -- just a day after Rapinoe said on "Good Morning America" that she was proud of all the hard work.

"Throughout the entire process, Megan Rapinoe and Alex Morgan were the two most agreeable with the Federation," Solo said, "and to this day, continue to accept terms that are nowhere near what we set out to do."

Gene Simmons is one huge step closer to leaving Las Vegas, now that he's found someone to snatch up what he thought was his dream home ... until his family strongly disagreed.

The KISS rocker is selling his beautiful glass palace for $13.5 million and it's got a lot to offer. The 6-bed, 8-bath house features a koi pond, an 11-car garage and many of those glass walls are retractable!

No shocker here, but Gene built the 11,000 sq. ft. home in the perfect location -- the crib has sparkling views of the Vegas strip and the surrounding desert.

And, you can take in all of that from the spacious pool.

Back in December, Gene was on TMZ Live, and told us how much he loved the house, and also why he'd put it on the market.

He told us after all of the perks that came with living in Vegas, the one issue that made him sell -- his family members aren't huge fans of desert life. Something about the heat and having strippers down the street wasn't a great sales point for them.

Gene says he bought the property next door as well ... planting 137 trees on the land -- something hard to come by in that Nevada weather.

The Vegas home is currently under contract ... meaning an offer has been accepted, but we're told it won't close until next month. Simmons was accepting crypto as payment for the house, but it's unclear if the buyer went that route.

Seems pitchers and catchers stick together even in the real estate world ... 'cause MLB legend Ivan "Pudge" Rodriguez just sold his Florida mansion to Marlins star right-hander Sandy Alcantara for $3.25 million!!

The Miami pitcher got hooked up in the deal -- which was brokered by The Keyes Company's Ramona Bautista -- because the Weston, FL place is insane.

The pad is on a lakefront lot and features 6 bedrooms, 8.5 bathrooms and a media room. It also has a four-car garage, a huge pool and a jacuzzi.

Bautista says Pudge was super cool about selling the crib to the Marlins' All-Star ... saying the transaction was "amazing and smooth."

"'Pudge and his beautiful wife Patricia were so welcoming and supportive of Sandy's family," Bautista said, "and the energy felt at the closing was a blessing."

Pudge and Sandy got along so well during the selling process ... the two actually posed for a fun baseball-themed photo inside of the place's living room.

Thiago Alves and Mike Perry nearly fought in 2017, but a major hurricane torpedoed the fight ... now the Brazilian Bare Knuckle champ wants another crack at putting hands on Perry -- without Mother Nature interfering.

TMZ Sports talked to the 38-year-old MMA vet -- BKFC's middleweight champion (175 lbs.) -- shortly after 30-year-old Perry beat Julian Lane Saturday night, and then called out the champ.

"I hope we can make this fight happen. It was supposed to happen in 2017. I'm looking forward to that knuckling up," Thiago says.

And, if they do "knuckle up" ... it'll be a huge fight according to Alves. Huge, like biggest BKFC fight ever?

"Without a doubt" Alves said without hesitation.

"Just look what I done in combat sports and MMA. Mike Perry is like the new generation, you know, he has a lot of hype behind me. Didn't do as much as I've done in the sport, you know, I've been a lot longer than he has but as right now, I don't see any bigger fight in the making for the organization. So, Dave Feldman, let's make it happen!"

Alves and Perry have both been around forever ... and have fought some of the baddest men in the world. So, how would a Thiago vs. Platinum Mike fight look? We asked Alves.

"It's gonna be very exciting! I think the fans are gonna go for a super fun night of very bloody, but you know, you're gonna see some beautiful violence."

Naomi Osaka might be young, but she's making big girl purchases -- she just bought a new home in the L.A. area for $6.3 mil.

The 24-year-old phenom grabbed a whole lotta house for her money -- the spread has 5 bedrooms, 5 bathrooms, a gourmet kitchen, game room and a media room.

Of course, the 6,855 sq. ft. home has some pretty cool features fit for a tennis superstar ... including, a fitness room, pool, and a basketball court that can be converted into a full-size tennis court.

Naomi bought the home from Nick Lachey from the boy band 98 Degrees. He and his wife, actress Vanessa Lachey, bought the San Fernando Valley mansion in 2020 for $5.1 mil.

Here's a fun fact ... Naomi's on a Nick streak, of sorts. Her last real estate score came in 2019, when she bought Nick Jonas' home in Beverly Hills for $6.9 million.

Looks like those tennis games and endorsements are really paying off big time.

Kim Kardashian recently flaunted her armada of cars, which isn't only impressive because they're super-expensive luxury rides -- it turns out she also dropped 6 figures just to customize them.

Now this is some serious rich people s**t, but sources tell TMZ ... the 3 whips Kim showed off during her Vogue video interview -- her Lambo, Rolls-Royce and Maybach -- went into the shop because she wanted them to match the color of her home!!!

Yep, she dropped north of $100k to paint all of them "ghost grey" ... to accessorize her mansion.

Our sources tell us the custom paint job was done by Platinum Motorsports in L.A., and we're told the color is a very specific Rolls-Royce grey. Sorry, you're not likely to find that in your local body shop.

Each whip took about a month to get done, because it's not just a simple spray painting. We're told the guys at Platinum have to take apart each car piece by piece in order to apply the color.

If you're curious which of KK's vehicles took the longest to work on ... we're told it was the Lamborghini Urus, because it has an intricate body kit toward the front. And, yes, our sources say Kim was very involved in the process along the way ... she knew exactly what she wanted.

One last thing ... Platinum's been doing business with Kim for a while now, and we're told they're getting customers calling in and asking for the "Kim K."

A super-rare Kobe Bryant card just netted a fortune in a private sale ... with TMZ Sports learning the piece sold for a staggering $2 MILLION!!

The card is a 1997-98 Metal Universe Precious Metal Gems piece -- and it's one of the rarest Black Mamba cards in existence.

It's numbered to 100, although only 10 of the emerald version were ever made, and with an 8.5 grade, it's still in ridiculously good condition.

Officials at PWCC Marketplace -- which brokered the sale -- tell us the historic sale went down last week ... saying it set an all-time record for a Kobe card.

"This is arguably Kobe's best card in existence," PWCC exec Jesse Craig said. "It's more desirable than even a Kobe Bryant rookie card or a Kobe Bryant autograph."

The front of the card features a still image of a young Bryant donning his #8 Lakers jersey ... and passing the basketball with flair.

The back of the card displays the Mamba with a focused look on his face ... and his stats from the '96-'97 season.

Craig tells us the card's design is also what makes it so valuable ... because it was one of the first-ever created in the "insert" style mold.

"These Precious Metal Gems variants are arguably the most desired insert card in the entire world," Craig said. "These set the tone for the insert market going forward."

No word on who the buyer is ... but something tells us they're pretty rich.

A longstanding dispute between the women on the U.S. National Team and the U.S. Soccer Federation has ended ... with the USSF agreeing to pay $24 million to the USWNT as a part of the settlement, it was announced Tuesday.

"We are pleased to announce that contingent on the negotiation of a new collective bargaining agreement," a joint statement read, "we will have resolved our longstanding dispute over equal pay."

It continued ... "And proudly stand together in a shared commitment to advancing equality in soccer."

According to details of the settlement, $22 million dollars will be distributed amongst the players ... with an additional $2 million being allocated into an account to support their post-career endeavors and other charitable ambitions.

It all started back in 2019 when all 28 players on the USWNT filed a lawsuit against the USSF ... accusing it of engaging in "institutionalized gender discrimination" against the team.

Star player Megan Rapinoe was, perhaps, the most prominent voice to speak out on the issue ... when she spoke at the White House in March 2021.

The settlement is viewed as a victory for the USWNT -- although, the $22 million mark is well short of the team's initial asking price of $66.7 million -- but Rapinoe says she knew they would be victorious all along.

"I'm not a big fan of roller coasters," Rapinoe said. "I did think we would get to this point, 100%. I did think we would win all along in this."

The Obamas' awesome Hawaiian estate is nearing completion ... but not without controversy.

This well could be where Barack and Michelle Obama spend their retirement years -- assuming, of course, that they will ever fully retire. It sits on 3 acres in the community of Waimanalo on the island of Oahu. They bought the property back in 2015 for $8.7 million.

Crews are already landscaping the property, which usually occurs at the end of construction, so looks like they'll be ready for summer.

The former Prez was scoping out the work earlier this month ... checking out the progress.

Fun fact -- the house that was on the property when the Obamas bought it was the house featured in "Magnum P.I." The Obamas razed the house in 2018.

Environmentalists aren't happy with the Obamas construction project ... they allegedly found a loophole in the law to keep a seawall on the property, and they say these seawalls are eroding the coastline.

There will be 3 structures on the site ... presumably one for Secret Service. There are 2 -- count them -- 2 swimming pools.