NFL

Whose house?!?!

The iconic Hollywood sign in Los Angeles will no longer read "Hollywood" -- at least for the next few days ... L.A. officials are in the process of changing the letters to "Rams House" after the Rams' Super Bowl win on Sunday.

L.A. mayor Eric Garcetti said following the Rams' big victory over the Cincinnati Bengals that the makeover would take place ... and on Monday, workers set up shop near the sign to implement the change.

As of Monday around noon, only the "R" and the "A" were up, but officials said they expected the project to be finished by Monday evening and remain through Wednesday.

As for why "Rams House" ... if you're unfamiliar, the Rams have chosen to go with a "Whose House?!? Rams House!" battle cry ever since moving to Los Angeles a few years ago.

"This town has the best teams and fans in the world," Garcetti said of the signage change, "and we can’t wait to show off our L.A. pride with a display that only Hollywood could deliver."

Tom Brady is giving a special shoutout to Gisele Bündchen on Valentine's Day ... by praising his wife and giving her a unique gift.

The 7-time Super Bowl Champ posted a sentimental note to Gisele on Instagram ... expressing his love for her on Monday.

"Happy valentines day Lovvvey ... Te amo muito 💚💚💚," Brady wrote ... while sharing a pic kissing her on the cheek.

A romantic post wasn't all TB12 did for his wife of 13 years -- the former Bucs QB (that sounds weird) also gave Gisele a chance to plant her own trees with help from Plant A Billion Trees.

Gisele responded ... "Happy Valentines day hubby! Hope you like your gift. Let’s grow some love and make the world greener!"

Of course, Gisele has long been advocating for her hubby to hang up his cleats and walk away from the sport of football.

She finally got her wish ... as the G.O.A.T. retired after 22 seasons and 7 Super Bowl rings.

The power couple was most recently spotted in Costa Rica ... where they have their annual beach vacation -- and the two looked extremely happy.

With Tom gone from the NFL -- at least for now, it seems -- the couple will have a lot more time together to share all the kisses.

A Super Bowl ring appears to have come with a big cost for Odell Beckham Jr. ... the wide receiver is believed to have torn his ACL during the game -- and his 2022 season is now in jeopardy.

NFL Network insider Ian Rapoport just reported the news ... saying testing on the Rams star's left knee appears to show he shredded his ACL during L.A.'s win over Cincinnati.

If it ultimately is confirmed ... it'll sadly be the second time Beckham has torn the ligament in his career -- you'll recall, he busted up the same knee when he was with the Cleveland Browns in 2020.

The injury could mean Beckham will have to sit out the entire 2022 season, as ACL injuries are known to take around 12 months to fully recover from.

It's a huge bummer for Odell -- who's a free agent this offseason -- as he had revived his career with the Rams -- hooking up for a bunch of TDs with Matthew Stafford, including one in Sunday's game.

Beckham, though, still was able to celebrate the win despite the bleak injury ... he was seen crying tears of joy on the field after the game and was also spotted dancing in the locker room after the win.

Olivia Culpo can't get enough of her superstar boyfriend Christian McCaffrey ... sharing a smokin' hot bikini photo with the NFL running back on Valentine's Day.

Culpo posted the shot of CMC holding her up in his arms on a vacation in paradise ... captioning the pic with a mushy love note.

"My best friend ❤️❤️❤️ happy Valentine’s Day baby @christianmccaffrey," Olivia wrote on social media.

Of course, the two love birds are no strangers to PDA -- they show their love for each other quite often on trips and in their everyday relationship.

Olivia and Christian are the definition of what you would call "couple goals" ... and are easily one of the hottest duos around.

CMC and Olivia have been dating since 2019 ... and have always made it a point to show love and affection to each other -- especially on special days like birthdays and holidays.

It wasn't all sad times for Joe Burrow on Sunday night -- because after losing the biggest game of his life, the Bengals star at least got to live out one of his dreams.

Burrow hit the stage with his childhood idol, Kid Cudi, after losing Super Bowl LVI ... and video from the scene shows that while he was somber, he was still enjoying the moment.

Check out the footage from Cincinnati's after-party, Joe was spotted in the background on stage as Cudi -- who was wearing a Burrow jersey -- performed for a packed crowd in attendance.

Of course, Burrow and Cudi have grown close these playoffs -- Joey Franchise shouted out the rapper on Cudi's 38th birthday after defeating the Chiefs to advance to the Super Bowl a few weeks ago.

Burrow took the bromance a step further a short time later ... personally sending the jersey he wore in the AFC Championship Game to Cudi as a gift.

Cudi -- who's a native of Ohio and a big supporter of 25-year-old Burrow -- loved the present, saying he was "geeked" over it.

Super Bowl LVI MVP voters got it wrong -- Aaron Donald should've gotten the honor, not Cooper Kupp ... so says Calais Campbell.

The NFL star was adamant about it while leaving SoFi Stadium on Sunday night ... telling TMZ Sports he truly believed Donald deserved the award more than Kupp.

"Cooper Kupp did a great job, he's worthy," Campbell said. "Aaron Donald played an amazing game. He should've been Super Bowl MVP."

Kupp did score the game-winning touchdown -- and he finished the night with 92 receiving yards on eight catches -- but Donald had two sacks and helped force an incompletion on Joe Burrow's final pass of the night.

Campbell clearly believed that was enough to overtake Kupp for the award ... telling us, "He went and earned it today."

In fact, Donald had such a good game ... Campbell said the night put him "in the conversation" for best defensive player ever.

As for the possibility that Donald could retire following the game, Campbell told us he's hoping that doesn't happen ... saying he's not done seeing the Rams superstar yet.

Larry Fitzgerald and Rams fans are all in the same boat following the Super Bowl ... as in, they're all now praying Aaron Donald doesn't walk away from the game after the big win.

The legendary wide receiver told TMZ Sports following L.A.'s victory that he's hoping like hell Donald doesn't now retire ... saying, "That would be a big blow to the league."

Of course, nobody even dreamed it could be a possibility before Sunday ... but Rodney Harrison reported on the broadcast in the leadup to the game that it could definitely happen.

"He also told me this," Harrison said of a conversation with Donald before the Super Bowl, "if he wins a Super Bowl, there's a strong possibility that he could walk away from the game and retire."

Donald sidestepped questions about his future after the win -- appearing to reveal he is, in fact, considering the option -- but Fitzgerald is clearly pleading for it to not go down.

"I hope that's not the case, man," he told us.

Eminem paid tribute to Colin Kaepernick on the biggest of stages at the Super Bowl ... spurring discussion (and some confusion) as to whether the NFL was kosher with the move.

The rapper ended his portion of his set Sunday at SoFi Stadium by dropping down to his knee with his head low, and holding the position for a good while as things transitioned over to Dr. Dre again.

Eventually, he got up and took his place among the other performers -- but what only amounted to about 30 seconds or so ended speaking volumes in the NFL’s backyard.

Of course, the question is ... was it sanctioned or not??? Well, depends on who you ask ... and how you interpret the NFL's official response. There are reports saying the move was forbidden by higher-ups, but a rep for the league went on record Sunday ... saying they’d seen Em take a knee during rehearsals, and were well aware it was included.

Whether they ever asked him not to is a different story -- and not necessarily addressed in the guy's statement here. But, it’s irrelevant now -- the dude did it, and by doing so ... definitely invoked the memory of Kap.

As you know, the ex-QB spent his final year or so in the league doing just this before each game, all in the name of social justice.

Eminem has voiced support for the cause, and it seems he wanted to make a point about it during the most important moment of the broadcast.

Author and activist Michael Eric Dyson saw it live at SoFi, and gave Em major props for the gesture.

The Jaguars' hiring of Doug Pederson just got two thumbs up from legendary Jacksonville running back Fred Taylor, who tells TMZ Sports he loves the move.

The former Jag -- who played 11 seasons in Duval -- said he believes the marriage of Pederson and star quarterback Trevor Lawrence could yield huge results.

"Sky is the limit," Taylor said out in L.A. this week. "We’re hoping that. Everybody in Duval hoping it.”

No matter what, things can't get too much worse for the Jaguars -- because, as Fred noted, last season under Urban Meyer was a disaster.

In fact, Taylor actually called it all a "comedy," saying, "It was a big circus, man. Things was all over the place."

But, Taylor is hopeful Pederson can turn things around ... particularly because of the success he had with the Philadelphia Eagles.

You'll recall, Pederson and Philly actually beat Tom Brady and the Patriots at Super Bowl LII in 2018.

Fred, however, did express a desire to see teams hire more Black coaches because "they're more than capable" ... but he said he understands that owners are allowed to make the decisions they deem best for their team.

"The number is the numbers," Taylor said. "I mean, you can’t run from that, and the numbers pretty much show there’s discrimination."

Win or lose ... Odell Beckham Jr. is hitting the field in style today -- the Rams star will be rocking a custom pair of $200K cleats featuring diamonds in them for the Super Bowl LVI pregame.

TMZ Sports has learned ... OBJ teamed up with Dominic Ciambrone, aka "The Shoe Surgeon" in L.A., and Jason of Beverly Hills to create "the most expensive cleat ever" for Beckham to wear on Super Sunday.

We spoke with Dominic -- who has over 1 million followers on his social media page -- and he told us Odell's 1-of-1 cleats feature yellow gold (symbolic of the Rams' colors) and 1,494 round brilliant white diamonds on the Nike swoosh sign.

Dominic tells us the connection between him and OBJ formed after he collaborated with one of Odell's teammates, Jalen Ramsey, to make some cleats for the Rams star cornerback.

"I was making cleats for Jalen and a few other guys," Dominic said. "But this year Jalen hit me ... game one of the playoffs and then Odell hit me."

"We just knew we were going to work together. And it just happened to be on the biggest stage for the sport."

FYI, the turnaround time for a project like this is typically 3-to-5 months, but Dominic told us his team spent over 100 man-hours working on the project to ensure the cleats were ready for game day.

Speaking of the game ... we asked Dominic for a prediction, and, well, he couldn't pick against his friends.

"You already know that answer, man," he said. "The Rams are gonna win."

Adrian Peterson is gonna be in a jail cell this weekend, 'cause he was arrested on his way out of Los Angeles ... TMZ has learned.

Law enforcement sources tell us the ex-Vikings running back was arrested and booked for felony domestic violence Sunday at LAX -- this after airport police got a call at about 8:30 AM over a disturbance on an aircraft leaving LAX and attempting to take off en route to Houston.

We're told the plane actually had to turn around and link up with the gate again after an apparent verbal and physical altercation between a man and woman.

After a preliminary investigation -- and after making required notifications to the FBI -- our sources say Peterson was taken into custody ... as the alleged victim was seen to have sustained a small mark from whatever happened. Indeed ... we're told the woman is Peterson's wife, Ashley Brown.

After her husband was hauled off the plane, we're told the flight was able to depart as planned ... which included Ashley, who stayed on board with the rest of the passengers.

The two of them were in town the night prior, attending a Super Bowl event put on by DIRECTV.

We've reached out to Peterson's camp ... so far, no word back.

Joe Montana says he doesn't believe Tom Brady's career is over just yet ... telling TMZ Sports he thinks there's a good chance the quarterback returns.

The original G.O.A.T. explained his theory to us at the Fanatics event in Los Angeles on Saturday night ... saying he believes Brady is "crazy" to hang up the cleats right now.

"Look at the team he's got, why would you want to leave that?" Montana said. "I don't think it's done yet. I don't think that's over with."

Montana says he's pretty sure the way Brady's 2021 season ended with a heartbreaking loss to the Rams will sway him to ultimately come back.

"He's still able to play at a high level," Joe tells us, "and the way his season ended for him, I would think that with the team he has, give it at least one more shot."

Montana did note that Gisele could play a big role in keeping Brady retired ... but he made it clear if he had to put a bet on it, he'd say Tom returns to the Buccaneers eventually.

As for Brady's opinion on the matter, he did leave the door open for a possible comeback ... saying on his podcast earlier this month, "you never say never."

Russell Wilson and Ciara beat a hasty retreat from a Super Bowl party after the father of one of her children showed up -- aka Future.

Russell and Ciara hit up Drake's show at h.wood Group and REVOLVE's Super Bowl party at the Pacific Design Center in WeHo Saturday night ... a party packed with celebs, including Lizzo, Teyana Taylor, Cardi B, Offset, and Jack Harlow.

Little did they know ... Drake had a surprise guest ... Future.

As you know, Ciara and Future had a difficult breakup, which became even more complicated once she hooked up with Russell who became super close to baby Future Zahir. Shade was thrown in all directions.

It's unclear where Future now stands with Ciara and Russell, but given their reaction after Future showed up, it doesn't seem like all is kumbaya.

Megan Thee Stallion was in top form Saturday night as she performed along with Doja Cat and Lil Baby at Michael Rubin's Fanatics Super Bowl LVI party in Culver City.

Megan rocked a leather mini and looked super glam as she entertained the crowd.

The guest list was impressive, to say the least ... Ciara, Russell Wilson, Quavo, Meek Mill, Rachel Lindsay, A$AP Ferg, Robert Kraft, Kevin Hart, Guy Fieri, J Balvin, Jasmine Tookes, Jerome Bettis, Joan Smalls, Joe Montana, Jonathan Cheban, Josephine Skriver, Dr. Oz, Erin Andrews and Eli Manning, Noah Beck, Dixie and Charli D'Amelio.

Notably ... Travis Scott was also at the bash.

This may be the best ticket in town for Super Bowl weekend. It's the party that's been building as the marquis celebration.

Most other parties are open if you can buy a ticket. This one's strictly invite-only, but scalpers have found a way to make a buck ... lots of bucks.

Megan wasn't done with her evening .. she showed up at another soiree in Hollywood at the Sunset Room. She and Diplo performed for the crowd at the Hall of Fame Party.

Drake and Future rocked the Pacific Design Center Saturday night as a house packed with celebs celebrated the lead-up to Super Bowl Sunday!

As for who was there at the bash hosted by the h.wood Group and REVOLVE ... Lizzo, Teyana Taylor, Cardi B, Offset, Cheryl Burke, Victoria Justice, Jack Harlow, Busta Rhymes, Larsa Pippen, Jack Dorsey, Scooter Braun, Ray J, Princess Love, Cedric the Entertainer, Ciara and Russell Wilson, Logan Paul, Jon Hamm, Lais Ribeiro, Jamie Foxx, Stassi Karanikolaou and Josie Canseco.

Justin and Hailey Bieber were front and center as he seemed to ignore everything around him as he embraced and kissed his wife ... and rubbed her butt!!! They danced super close during the show.

JB is clearly into Drake's music. You see him throw his arms up in the air as he feels the beat and mouthes the lyrics.

Bieber took the stage the night before at the same venue, where guests included Drake, Leo DiCaprio, Tobey Maguire, Kendall Jenner and Khloe Kardashian.

If the Bengals can't find Evan McPherson at halftime on Sunday, here's why ...

Cincy's star kicker tells TMZ Sports he wants to see Dr. Dre, Eminem and everyone else at the halftime show so badly ... he's considering not going into the locker room for the break!!

'"I'll be super bummed if we can't at least watch it on a TV or something," said the 22-year-old, who's kicked two game-winners for the Bengals so far this postseason.

"I hope I get to watch it," he added. "I hope I get to be out there to experience it."

Of course, this year's Super Bowl halftime show is expected to be one of the biggest ever ... with some of the music industry's biggest legends gracing the stage.

Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige are all set to perform ... and there's expected to be at least one special guest joining them.

McPherson tells us there's a chance he might be allowed to stay out and watch it all ... though he's unsure if his coaches will ultimately let him.

As for the game .... Evan tells us if the situation calls for him to kick another game-winning field goal, he'll be ready for that moment.

"I mean, that would definitely be really cool," McPherson said. "If it comes down to a field goal like our last couple of games have come down to, then, you know, I'll be ready to give this franchise its first super bowl."