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Pharrell Williams has certainly served as a fashion icon over the years, but that title will now hold some new weight, cause he's taking over as Louis Vuitton's new men's creative director ... a spot previously held by Virgil Abloh.

The move was announced Tuesday by LV Chairman & CEO Pietro Beccari … who welcomed The Neptunes producer with open arms and praised his past collaborations with the brand.

Pharrell's first collection with LV will debut next June during Men's Fashion Week in Paris.

Pharrell’s acquisition makes for historic news -- Virgil, who died in November 2021 after a bout with a rare cancer, was the first Black American to be a lead designer for a European luxury house, and Skateboard P is now the second!!!

What's worse than getting stomped by Seth Rollins?! Getting stomped by the WWE Superstar as he rocks a pair of MSCHF's "Big Red Boot" ... the viral/trendy footwear that's reselling for over $1K and is all the rage among celebs!

On last night's episode of Raw, Rollins came out to the ring at the Barclays Center in Brooklyn to confront The Miz ... and it was impossible not to notice his choice of footwear.

Seth was cutting a promo calling out Logan Paul for being an attention-seeker ... when Miz clowned him for wearing the "stupid Super Mario boots."

Austin Theory interrupted the segment, but Rollins temporarily got rid of him, before turning his attention back to Miz, and delivering his signature "Curb Stomp" finisher, boots and all.

Seth is the first WWE star to appear on TV wearing the popular boots, but he isn't the only famous person joining the wave, and he won't be the last.

Diplo pulled up to Madison Square Garden Monday night and was seen wearing the boots courtside while he took in the Nets-Knicks game in a battle for New York.

Last week, Thunder star Shai Gilgeous-Alexander hit up Crypto.com Arena (the night LeBron James passed Kareem Abdul-Jabbar as the NBA's all-time leading scorer) sporting the boots.

Lil Wayne, Janelle Monae, and a bunch of other celebs and athletes also wore the Big Red Boots.

The Big Red Boots release wide on February 16, and while MSCHF is only charging $350, the BRBs are already selling for $1,200 on the secondary market.

O.T. Genasis thinks Donald Trump's critique of Rihanna's Super Bowl Halftime performance was outta line, considering the megastar is pregnant with her second child!!!

We caught O.T. Monday at LAX, and he doesn't cap like it was the greatest SB performance he's seen ... but he totally believes Rihanna had some limitations going into show.

And he would be right ... Rihanna admitted to changing the setlist dozens of times and sources close to the production recently told TMZ ... she concealed her pregnancy for all the rehearsals ... a balancing act in and of itself.

While O.T. disagreed with Trump's scathing attack ... he agrees with the growing notion 2 of rap's most buzzing female stars -- GloRilla and Ice Spice -- need to invest in more henchmen as their popularity increases.

Both had viral incidents this week ... Glo had a drink thrown at her as she left an Oakland nightclub, and Ice just had her show end early when a fan tried to grab her, creating all-out pandemonium!!!

Ya gotta hand it to 'em ... some celebs are all in when it comes to Valentine's Day, and they're not ashamed to show it by throwing up heart symbols.💘

Take it from Nicole Scherzinger, Bella Hadid, and Izabel Goulart ... if there's a day to bust out the heart hands, this would be it.

Of course, it's a popular pose year-round on the 'gram, but supermodel Alessandra Ambrosio's version -- on a Mexican island back around the New Year -- is sure to draw even more likes on this holiday.

Hell, even EDM superstar David Guetta's known to give his fans a handful of lovin' during his shows.

Ryan McKenna is learning life comes at you fast ... 5 years ago he was cheesing with Justin Timberlake in a viral Super Bowl moment at age 13, and on the eve of this year's big game cops say he was drunk and fighting with friends in a California Pizza Kitchen.

Ryan, famous for snapping a selfie with Justin on live TV in front of 113.7 million viewers during the Super Bowl 52 halftime show, had another eventful Super Bowl weekend ... only this time, we've learned he ended up in jail on a felony charge.

According to the arrest report, obtained by TMZ, cops were called to a shopping center in Naples, FL on Saturday night for a report of a man who was drunk and hitting his friend inside a CPK.

When police arrived, officers say a 15-year-old boy told them he was friends with Ryan but they had gotten into an argument that escalated to the point where 18-year-old Ryan stood up and aggressively pushed their table and started yelling obscenities at the boy's girlfriend.

Cops say they were talking to the 15-year-old when Ryan interrupted and started arguing with the boy. Police say Ryan was asked to step away but he kept arguing with the boy until cops got Ryan to calm down, step away and wait.

Police say shopping center security asked to have Ryan escorted off the property ... and while explaining the process to Ryan, cops say his behavior turned aggressive ... waving his arms, yelling and trying to approach the 15-year-old boy.

Cops say they put their hands on Ryan's chest to stop him from confronting the kid, but Ryan continued yelling and grabbed the officers' hands and removed them from his chest.

Police say that's when they tried to place Ryan in handcuffs and detain him ... officers claim he resisted, so they took him to the ground, where they say he continued resisting until finally putting his hands behind his back and getting cuffed.

Cops say Ryan was hauled off to Naples Jail Center and booked for felony battery on a law enforcement officer and two misdemeanors -- resisting arrest and obstruction of an officer.

Not a single Kansas City Chief was included in the 100-plus million people who caught Rihanna's halftime show on Sunday ... with Patrick Mahomes revealing Monday that Andy Reid threatened to bench anyone who left the locker room for it.

The K.C. star quarterback told Jimmy Kimmel on "Jimmy Kimmel Live" that his head coach was dead serious in his chat with the team about it all, too.

"Coach Reid told us, he said, 'If you go out to watch the performance, just keep walking,'" Mahomes said, "'because you're not playing the rest of the game.'"

Of course, players ditching halftime adjustment talks to watch the big Super Bowl show is not unprecedented -- just last year, Bengals star kicker Evan McPherson was spotted watching Dr. Dre, Snoop and Eminem do their thing instead of being at his locker with his team. One of his coaches later panned him for it.

Doesn't seem anyone went against Reid's wishes this year -- no Chiefs player was spotted as Rihanna sang hit after hit after hit on the middle of the field -- but Mahomes said he had at least been told it was a good show.

Playboi Carti was arrested in Georgia for allegedly choking his pregnant girlfriend following an argument over a paternity test.

According to the arrest affidavit, obtained by TMZ, the woman told police the rapper grabbed her by her throat and pushed her, holding her neck until she could barely breathe. She even told cops she thought she was going to die.

Police say the woman told officers she's been in a relationship with Playboi Carti for 2 years, has lived with him since July 2022 and was 14 weeks pregnant at the time of the alleged incident on Dec. 20.

The woman told cops she wanted to talk to Playboi Carti about the baby and a conversation about a paternity test led to an argument, which she claims escalated to a physical attack. She told police a witness jumped in to try and break up the fight, and when she was able to escape Carti's grasp, she ran to her car ... where she claims he attacked her again.

The alleged victim told cops Carti tried pulling her out of the car and put his hand over her mouth as she tried to use the vehicle's SOS feature to call police. When cops arrived, police say the woman had visible injuries to her neck, chest and back.

Playboi Carti [real name: Jordan Carter] was arrested for felony aggravated assault.

Danny Trejo is filing for bankruptcy -- but it's not because the dude is broke or anything ... he's just got a nagging bill with the IRS that would best be resolved this way.

The legendary actor tells TMZ ... he's filing Tuesday for Chapter 11 bankruptcy, which mostly has to do with reorganizing his assets to help deal with this debt he owes Uncle Sam -- which he says is about $2 million in taxes.

Part of the reason he fell into this hole ... Danny says he was mistakenly claiming deductions over the years that caught up with him. He even jokingly tells us he now realizes that dog grooming isn't a legit expense you can write off. 😅

A quick note -- while Danny is personally filing for bankruptcy, his many businesses -- including his record label, his coffee/donut shops and, of course, his famed Trejo's Tacos -- are doing just fine ... and aren't affected by this.

Those enterprises are owned by corporations and LLCs he's created to run them, and we've been assured his own financial woes are not a reflection of how those are producing. On the contrary, all indications suggest Danny's doing swimmingly in the free market.

Key Glock isn't worried he'll run out of Young Dolph verses anything time soon -- he says they recorded so many he can't even ballpark the number.

Mr. Glizock was chillin' in AZ after Super Bowl LVII when the Memphis rapper confidently told TMZ Hip Hop he has unlimited verses with his late cuzzo Young Dolph in the stash.

The Paper Route Empire team released Dolph's first posthumous album last December -- "Paper Route Frank," which Glock appears on, and he assures us Dolph's catalog will be refreshed for years to come!!!

Glock has a busy year ahead; his Glockhoma Tour kicks off next month with special guests TiaCorine, Kenny Muney, Jay Fizzle and BigXThaPlug ... and while he was tight-lipped on giving us album features other than Dolph, he did reveal a new project in the works.

Lil Nas X and Zedd ignored a property owner's demand they not party in his swanky Hollywood Hills mansion, and then left the place trashed after the huge bash ... at least according to a new lawsuit.

According to legal docs, obtained by TMZ, the "Old Town Road" singer and the famed DJ are among the defendants being sued by landlord Daniel Fitzgerald, who owns a slew of fancy homes in the Hollywood Hills.

In his suit, Fitzgerald says when he leased the property he specifically told the tenants they couldn't have any big parties, but he says that didn't stop the tenants from allowing Lil Nas X to host a bash for 1,000 people where Zedd was paid to spin tunes for the partygoers.

Fitzgerald claims Lil Nas X, Zedd and the party promoters and sponsors knew they weren't supposed to be having a party on the property ... but he says that didn't dissuade them from throwing an epic bash in April 2022.

In addition to allegedly pissing off neighbors and getting him into hot water with local officials, Fitzgerald claims the massive rager resulted in over $25,000 in physical damages to his property ... mainly to chairs, sofas, walls and ceilings.

Fitzgerald claims the home needed extensive repairs after the bash, forcing him to lose out on a month of rent between tenants ... which he says cost him another $40,000.

The landlord claims Lil Nas X and Zedd were each paid at least $250,000 for the party ... while all he got was a huge bill for a messy cleanup.

Fitzgerald is going after LNX, Zedd and the party's sponsors and promoters for money ... and he wants compensatory and punitive damages totaling at least $1 million.

Ice Spice is more than flattered one of the most famous kiddos in the world decided to draw her portrait ... shouting out North West's fandom -- in both music and art.

We caught up with the "Munch" rapper in Brooklyn Monday, and she clearly perked up a bit when we asked about North's recently-debuted portrait of her.

North posted the freehand drawing on her joint TikTok account she shares with Kim Kardashian ... soundtracking the vid to the sounds of Ice and PinkPantheress' "Boy's a liar Pt. 2" duet.

Ice also tells us new music is on the way ... but her current tracks are doing just fine.

Her debut EP 'Like..?' dropped last month ... peaking at No. 37 on the Billboard 200, and the project also spawned her first Hot 100 hit — the Lil Tjay-featured "Gangsta Boo."

JT of the City Girls was so floored by Rihanna's Super Bowl halftime performance, she didn't seem to mind her beau Lil Uzi Vert was probably somewhere reeling over his Eagles losing such a nail-biter!!!

TMZ Hip Hop linked with JT as she was leaving SB LVII, where Rihanna's pregnancy reveal was almost as talked about as the sensational game ... depending on who ya ask.

JT admits she's never been pregnant so can't directly relate to what RiRi pulled off, but says the performance made her sure of one thing -- she proclaimed God to be of the fairer sex after witnessing Rihanna's comeback.

While JT might have left feeling like a winner ... the halftime show pales in comparison to the career leaps Uzi's hit record "Just Wanna Rock" would've seen had the Eagles won.

The song has been competing with Meek Mill's established "Dreams & Nightmares" for the official team anthem, and DJ Drama -- who first sparked the friction between the tracks -- agreed with Meek and relented, once in AZ, that both songs would deserve a spot during the Eagles' championship celebrations.

Both Tech N9ne and Gillie Da Kid repped for their Kansas City Chiefs and Philadelphia Eagles at the Super Bowl ... but only Tech left the arena smiling after his squad emerged as world champs!!!

The Strange Music rapper was full of energy when he stormed the State Farm Stadium field after the Chiefs took SBLVII 38-35 ... and later when we caught him exiting the venue with SM co-founder Travis O'Guin en route to dap up SB MVP Patrick Mahomes at the team's postgame celebration!!!

Tech tells us he cannot wait for both Gillie and Wallo to land in K.C. to film the "Red Kingdom" music video as they wear Chiefs' colors ... a deal the "Million Dollarz Worth of Game" host agreed to after Tech made the initial challenge on TMZ Hip Hop!!!

A dejected Gillie sang quite the opposite tune on Monday ... posting a good sport video from his Airbnb congratulating real Chiefs fans for the latest SB victory.

That said, Gillie had absolutely no love for supporters of notorious losers ... such as the Dallas Cowboys and Washington Commanders, who were calling his phone just to tease him!!!

Rick Ross threw a Super Bowl party fit for a king -- with enough room for both his close family members and tons of his famous pals!!!

There were no signs of Rod Wave ... who Rozay invited to his suite ahead of the Big Game but the Bawse managed to attract the likes of Jay-Z, DJ Khaled, Yo Gotti, GloRilla, Johnny Dang, Ryan Clark and an iced-out Floyd Mayweather ... who bragged about sipping on alkaline water ahead of his fight with Aaron Chalmers.

Jay's Roc Nation produced Rihanna's halftime show but he was just one of the guys cheering on the pregnant megastar.

Kodak Black and French Montana have an album dropping soon and they also checked in with Rozay ... and bragged to IG followers about the money they were putting up for the game.

Not every cameo appearance resulted in a bang, though. Chrisean Rock also flicked it up with Ross ... angering Blueface in the process all because he thought she was being a groupie for the MMG boss.

Kodak Black says he didn't have much luck betting on this year's Super Bowl, but he already has a plan to make up for it next year ... he's gonna need some help, though!!!

TMZ Hip Hop caught Big Yak in AZ getting swarmed by adoring fans after the game, and he humbly admitted his pockets were feeling anything BUT victorious following the game. He didn't give us details but sounds like he laid a lot on the Eagles.

That said, Kodak didn't seem to mind that much. He got so much love exiting State Farm Stadium, you'd think he was one of the players.

Of course, a year ago Kodak's Super Bowl weekend activities ended in violence -- he and Justin Bieber are currently facing a lawsuit related to the 2022 shooting that went down in L.A. just ahead of Super Sunday.

We asked Kodak about the case, but his mind was already on 2024. The "Super Gremlin" rapper said he plans to bet several million on Lamar Jackson and the Baltimore Ravens to appear in next year's big game.

Garth Brooks is joining a growing number of music superstars using their voices to sound off on the prices fans are forced to pay to see their favorite acts.

The country music legend is scheduled to speak on a panel in Los Angeles next week joined by Madison Square Garden Entertainment's James Dolan, former Assistant Attorney General for the DOJ, Makan Delrahim and moderated by music biz mogul, Irving Azoff.

The event will be the 34th annual Pollstar Live! conference discussion panel, which will go down February 22 at 9:45 AM PT at the Beverly Hilton in L.A.

As for what will be discussed, we're told Azoff, Brooks and team will talk ticket scalpers, how to score tickets to events without getting ripped off, the resale market and how outside hands have really soured the market for fans.

The Pollstar Live! conference won't just discuss ticketing though, there's also a convo between Mumford and Son's Ben Lovett, and Brian Teasley as well as a panel to celebrate 50 Years of Live Hip-Hop with Doug E. Fresh, DJ Quik & Big Daddy Kane.

It'll be held from February 21 until February 23.

As we reported, Taylor Swift fans sounded the alarms when tickets went on sale for her Eras Tour ... waiting for hours to score seats to the show and either getting shut out or hammered with crazy prices.