Bling!

DO YOU FEEL LUCKY?!

Conor McGregor sure as hell does ... because the gift he got for his 32nd birthday is one of the coolest watches we've EVER SEEN!!!

It's called the Astronomia Casino, made by Jacob & Co. -- and it's got a price tag of $620,000!!!!

How do we know? Because Drake got one earlier this year -- and it's INCREDIBLE!!

The whole thing looks like roulette table -- with a functioning wheel!

There's a globe-shaped ceramic ball and a 1-carat Jacob-cut white diamond which constantly rotates so you can see it twinkle!

Jacob & Co. also says the watch has this feature -- "When the pusher at eight o'clock is actuated, the wheel spins just like in Vegas or Macau.:"

ARE YOU KIDDING? THE ROULETTE TABLE SPINS!

Oh, and the strap is ALLIGATOR with an 18k rose gold folding buckle.

Conor and his longtime girlfriend, Dee Devlin, are celebrating in the French Riviera.

Private villa, beautiful view ... no kids! What a birthday!

And, of course, Conor brought along some Proper 12 ... because he's always the salesman!

As for his MMA career, Conor insists he's retired ... but judging by the pics in France, he's keeping himself in fighting shape!

The 2019 World Series MVP ... Stephen Strausberg?!?!

The Nationals superstar says his name was comically misspelled on the World Series ring box he received Thursday ... but fortunately, Strasburg told reporters the team at least got it right on the ring itself.

"I got a little nervous at first," the Nats ace said, “because on the outside of the box that it came in my last name was spelled wrong. So luckily it was spelled correctly on the ring, so I was pretty happy about that."

Hilarious tale ... considering everything Strasburg did to get Washington its first-ever World Series ring.

The dude was LIGHTS OUT in the Nats' playoff run ... going 5-0, including two huge victories over the Astros in the World Series.

Of course, Strasburg laughed off the box's spelling error ... and said he was stoked to eventually show off the new bling to his family nonetheless.

"You just look at all the little things that they put on the ring to kind of commemorate some of the big moments of the season, and it kind of just takes you right back to that moment," Strasburg said.

Huge day for the national champs ... the LSU Tigers just debuted their 3 title rings from the 2019 season ... and they're HUGE!!!

The Tigers got 3 rings total -- one for their SEC Championship, one from the College Football Playoff championship (provided by the CFP), and one commemorating their national championship (provided by the school).

The program handed out the hardware in gold-plated cases on Tuesday ... and the players were naturally thrilled to show off their bling.

LSU says team staffers worked with 4 players -- Joe Burrow, Clyde Edwards-Helaire, Lloyd Cushenberry III, and Rashard Lawrence -- to come up with the designs ... and their creations turned out AWESOME.

The best ring of all?? LSU's national title ring ... which has white-gold LSU stones on top of a yellow-gold design of the trophy with purple stones behind it.

The ring also features Tiger Stadium and the state of Louisiana on the sides ... and the words "LSU standard of performance" etched on the inside.

Get this -- Derek Ponamsky, the special assistant to Ed Orgeron, said the head coach had just one demand when the team designed the rings ... saying, "I want a badass ring."

Look out, NBA ... Zion Williamson officially has the Infinity Gauntlet!!!

The rookie phenom is ringing in his 20th birthday by channeling his favorite comic book supervillain, Thanos ... copping the Marvel-themed pendant -- with a minor twist.

Remember, Zion has gone on record saying his fav character is the bad guy from "Avengers: Endgame" ... and even said he wanted Thanos to BEAT Captain America and the gang at the end of the movie.

Spoiler alert -- Thanos didn't win ... he actually dies when Iron Man gets a hold of the gauntlet and snaps his fingers, thus killing himself in the process (RIP).

But, that didn't stop Williamson from staying loyal to his man ... with celeb jeweler ZoFrost gifting the young baller his own blinged-out gauntlet, which is fittingly holding a basketball.

The piece is incredibly detailed ... and even features all the Infinity Stones!!!

Of course, the Association is resuming its season at the end of the month ... and Zion's Pelicans are gearing up to make a last-minute playoff push.

Pop Smoke's closest friends are getting iced out before his debut album drops ... with some custom jewelry honoring the slain rapper.

Pop's inner circle reached out to New York City's Benny The Jeweler for some special commemorative bling ... according to our sources, and it was just in time for Friday's posthumous release. Ya gotta see what @bennydajeweler cooked up in Pop's honor.

Check out the 5 "Woo Star" pendants for the guys over at Forever Smoke Entertainment ... the record label founded by Pop's brother, Mike Dee, along with Ace Makaveli, Eazy, Stacks and Hunter.

There's a rose gold pendant and 4 yellow gold pendants ... and they're covered with 20 karats of VS diamonds, retailing at a cool $18,000 each. We're told the bling represents rising above adversity, as well as shooting for the stars, and aiming for the moon -- the title of the album.

Pop's girlfriend, Alyssa Danielle, is also getting some special jewelry from Benny ... an insane custom piece featuring Smoke's face surrounded by diamonds. We're told it's still in the works, and the finished product will be super colorful.

The sad news is Benny was working on a couple pieces for Pop himself before the rapper was fatally shot in February in a home invasion.

Remember, fans demanded a do-over of the cover art Virgil Abloh designed for "Shoot for the Stars, Aim for the Moon," and they're getting their wish.

Tori Brixx can't seem to stay out of danger -- she was allegedly the victim of another home invasion robbery, but thankfully ... she wasn't injured this time.

Law enforcement sources tell TMZ ... Tori is one of several alleged victims of a home invasion earlier this week in L.A., where perps allegedly made off with more than $100k in property.

We're told there was a party at a rental house with 15-20 people, and sometime around midnight ... cops say 6 men wearing masks entered via a back door and held everyone up.

Our LE sources say the suspects were armed and demanded the partygoers' cash, jewelry and phones.

We're told police are now looking for videos from around the area, but so far, no arrests have been made and the investigation is ongoing.

Other sources say Tori and others were celebrating the bday of their friend, Darlene, and the home was a listing of a real estate agent attending the party. Tori posted video from inside the house just hours before the alleged incident.

We're told among the property stolen ... 5 purses.

You may recall ... it was 2 years ago when Tori was with Rich the Kid at her home when robbers broke in demanding cash and jewelry. Tori was pistol-whipped and suffered a deep cut on her cheek, along with bruising and swelling around her eye.

Kodak Black is pissed at Walmart -- claiming the megastore is letting someone sell a knockoff version of one of his famous chains, and he's threatening a lawsuit if it doesn't stop -- but the retail giant is putting the blame on third-party sellers.

Here's the deal ... Walmart is getting dragged online because its website features a cheap chain that looks nearly identical to the Sniper Gang bling Kodak usually rocks.

Kodak’s attorney, Bradford Cohen, tells TMZ ... "We have been aware of the situation and have prepared a cease and desist letter to Walmart and the seller on the Walmart website."

The rapper's legal team adds ... "If Walmart refuses to recognize that the seller is not a licensed authorized dealer of Sniper Gang products, we will be proceeding with a lawsuit against both Walmart and the unauthorized seller."

Kodak is currently serving a 46-month prison sentence for gun possession.

Kodak's protege, Jackboy, has also called out Walmart for selling the Sniper Gang chains ... and he too is threatening legal action.

It appears the company has gotten wind of Kodak's anger, they tell us they're taking steps to remove the knockoffs and the chains are strictly from a third-party seller.

The L.A. Lakers 14k gold & diamond championship ring that Kobe Bryant gifted to his father just hit the auction block and it's expected to bring in a QUARTER-MIL!!

Here's the deal ... 20 years ago -- following Los Angeles' title-winning '99-'00 season -- Mamba bought 2 additional rings and gifted them to his parents, Pamela and Joe "Jellybean" Bryant.

The rings are IDENTICAL to the bling Kobe, Shaq, and the rest of the Lakers squad received.

We're talking real gold and 40 diamonds on each massive ring.

Goldin Auctions -- who recently sold Pamela's ring for $206k -- is now offering "Jellybean's" ring ... and GA tells us they expect it to sell for over $250,000.

FYI, Pamela and Joe sold the rings -- along with other memorabilia -- back in 2013 for a total of $280,000.

And, get this, there's more awesome Kobe swag for sale:

- Kobe Bryant worn and signed cast from when he broke his wrist during the preseason in 1999. Expected to bring in about $20k.

- A 1996-1997 Topps Chrome Refractors Kobe Bryant rookie card (a very rare card). Expected to go for around $75k.

- A Michael Jordan, LeBron James, and Kobe Bryant signed basketball. Expected to sell for $20k to $25k.

This is how Aaron Donald celebrated his quarantine birthday this year ... by coppin' a flossy diamond pendant featuring his jersey number!!

TMZ Sports has learned .. the L.A. Rams defensive beast hit up Mohsen Syed (aka Moe Diamonds) in Pittsburgh last month to get a dope chain ready for his 29th birthday on May 23.

Moe tells us he personally went over 7 to 10 designs with Donald before they came up with the perfect look ... just in time for AD to get it on his birthday.

If you look closely, the birthday bling is designed in the shape of the NFL shield -- featuring Donald's #99 with gorilla teeth biting down on it.

There's even a message engraved on the back ... which reads, "If you stay ready, you don't have to get ready."

Moe Diamonds says the chain and charm are FULLY LOADED with 85 carats of diamonds and a ton of gold!

When it comes to the price ... we're told the iced-out piece appraised at $135,000!!

That's only .1% of Donald's $135M contract he inked in 2018, a deal which made him the 2nd highest-paid defensive player in NFL history.

It's got diamonds and rubies and sapphires and more ... but who cares about that, the Nats World Series rings have BABY SHARK!

The team revealed their 2019 World Series championship rings over the weekend -- which are dripping in jewels ... 170 total stones and weighs 23.2 carats.

But everyone is talking about the Baby Shark design on the inside of the ring -- a tribute to the song that became the rallying cry for the team.

Remember, outfielder Gerardo Parra used the song as his walk-up music ... but it was later adopted by the fans as the unofficial song of the squad. Hence the tribute.

Here's the explanation of the rest of the design ...

108 Diamonds ... representing the team's 105 total regular-season and postseason wins PLUS one diamond for the World Series championship and 2 more diamonds to honor the cities where the team has been based (Montreal and Washington).

32 Sapphires ... the total of the team's 7 walk-off wins, 13 shutout wins, 8-game winning streak (their longest of the season) and 4 playoff rounds won.

(Yeah, that one is weird).

30 Rubies ... total number of runs the team scored during the World Series.

The 14k gold-and-diamond ring Kobe Bryant gifted his mom 20 years ago has just sold ... and it brought in more than $206k!!!!

$206,080 to be exact.

As we previously reported, Kobe bought two identical, blinged-out rings for his parents to commemorate his first NBA championship with the Lakers following the 1999, 2000 season.

Kobe's mom, Pamela Bryant, famously tried to sell the rings, along with a bunch of other Kobe memorabilia back in the day ... and Kobe sued to try and stop the sale.

Kobe ultimately agreed to allow his parents to sell 6 items -- including the rings -- and, in 2013, they sold to a private collector (a big Lakers fan) for a total of $280,000.

Now, that private collector went to Goldin Auction to see what they could get for the rings ... and obviously, the value has skyrocketed.

The minimum bid was $15,000 -- and after 20 total bids, it sold for $206k.

AND ... the ring Kobe gave his father, Joe "Jellybean" Bryant, is expected to hit the auction block soon and it could fetch even more than Pam's ring.

As for the identity of the new buyer, that has no been disclosed -- and may never be.

Roddy Ricch really is ballin' now ... along with his crew cause he hooked 'em up with some diamond-studded championship rings to celebrate his first-ever Grammy win.

The 21-year-old Compton MC will soon get his hands on these incredibly-baller rings produced by none other than Hollywood's favorite celebrity jeweler, Elliot Eliantte. We're told Roddy ordered 7 rings for him and his crew. Eliantte's been working on the bling for the past few months and he just finished them, so Roddy will soon have them delivered.

All in all ... we're told the rings are worth a whopping $250k. But, gotta give the kid some credit, celebrate big after a monumental win. As you probably know by now ... Roddy brought home a Grammy back in January after winning Best Rap Performance for "Racks in the Middle." The track featured Nipsey Hussle and Hit-Boy.

Robert Kraft is offering up one his most prized possessions to help raise money for COVID-19 relief ... putting his 283-diamond, Super Bowl LI championship ring on the auction block!!

The New England Patriots owner made the announcement Sunday ... accepting Michael Rubin's All In Challenge with one of the most enticing packages we've seen yet.

The bling is one of the biggest championship rings ever created ... weighing 5.1 carats and featuring 10-karat white gold and nearly 300 diamonds.

Of course, the jewelry has a very special meaning as well ... the Patriots earned it by completing the greatest Super Bowl comeback ever, beating the Falcons in 2017 after going down 28-3.

"We were down 28-3 and had a .04 chance of winning, 99.6 percent chance to lose," Kraft said. "And we came back, and we won."

"And I thought about what's going on at this time and wanted to give something of extreme value in support of our health care workers. So I thought it would be good to give this ring, our fifth Super Bowl win because it showed how we came back."

Kraft says he'll hand-deliver the ring to the auction's highest bidder in his personal trophy room ... and says if the winner is out of state, he'll send the team jet to pick them up!

That's not all ... RK says the trip will come with a personal tour of the Pats facilities -- and maybe even a few meals with the 78-year-old!!

Opening bid started at $75,000 ... but it's already reached $330k -- and could break a million by the time it ends later this month!!

Props for yet another awesome charitable move from Kraft during the coronavirus pandemic.

Rich the Kid can rap all he wants about how "Money Talks" but one celeb jeweler's wondering why the Kid's gone radio silent when it comes to unpaid jewelry bills ... according to a new lawsuit.

Peter Marco from Extraordinary Jewels of Beverly Hills is suing the "Plug Walk" rapper claiming he owes a whopping $234,800 in unpaid jewelry that includes bracelets and incredibly fancy watches.

According to docs, obtained by TMZ, Marco says he's been doing business with Rich since at least October 2017. RTK ordered diamond necklaces, crosses and even a couple of Patek Philippe watches worth several hundred thousand dollars. And, for a while, Rich did make payments.

In docs, Marco says Rich wired over several payments but they eventually stopped. Even still, RTK continued ordering jewelry and Marco kept delivering ... but the bills kept piling on and Marco claims he wasn't getting paid. So, he's now suing for what he says he's still owed.

Rich the Kid's no stranger to flossing his bling. In the past, he's ordered pricey jewelry when he dropped new albums and even collaborations.