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Honest question ... what's the first thing you looked at when you saw this picture?

Thought so.

Anyway, here's Cristiano Ronaldo stripping down to his skivvies for his brand new CR7 underwear campaign ... which features the soccer superstar trying to look sexy in a ball pit.

Is it working? (Spoiler: Yes)

It's the 10th season of Ronaldo's line which started in 2014. Clearly, the Juventus striker believes there's nobody better to model his high-quality underwear than himself. He's right.

“This was one of the most fun shoots ever! I'm a big kid at heart and it's not every day you get to jump into a giant ball pit," Ronaldo says.

"CR7 Underwear makes you both look and feel good, so I wanted the new campaign to capture that and have a fun and light-hearted feel!”

"My new Fall/Winter range combines optimum fit with cool, edgy design in some of my favourite colours."

We're NOT racist, you're too sensitive -- that's how an Australian newspaper is handling criticism of their Serena Williams cartoon ... and now they've REPRINTED IT on their cover.

The Herald Sun ran the headline, "Welcome To PC World" -- along with the caption, "If the self-appointed censors of Mark Knight get their way on his Serena Williams cartoon, our new politically correct life will be very dull indeed."

Along with reprinting Serena, the paper added other "controversial" cartoons from the artist including a chubby Kim Jong-un and a villainous Donald Trump.

Under the Serena cartoon, they noted the public "vetoed" the image due to "large hair and lips, too angry."

They mockingly noted the paper would now be a "Satire Free Zone."

What the paper is failing to acknowledge is how racists used cartoons featuring exaggerated lips, hair, noses and other features to mock and dehumanize black people for centuries.

That exact point was raised by hundreds of critics on social media -- but the newspaper is refusing to back down.

In fact, the artist tried to defend his work, saying, "The world’s gone crazy. It’s a cartoon about poor behavior. It’s nothing to do with race."

He added, "I’m sorry it’s been taken by social media and distorted so much. I’ve tried to reply to these people but they don’t listen."

You could say Hugo Lloris was caught green handed ... because prosecutors say the soccer superstar puked on himself the night he was arrested for drunk driving.

The captain of the World Cup champion France soccer team pled guilty in a British court Wednesday morning stemming from an August 24 arrest.

During the hearing, prosecutors detailed the events of the evening -- and it's clear, dude was HAMMERED.

Officials say the goalkeeper was pulled over in his Porsche at 2:20 AM after cops noticed he was "not moving smoothly, and was travelling at a slower speed than expected."

He almost hit several parked cars and then ran a red light.

When cops pulled him over, "Officers observed his speech was slurred, he was helped from the vehicle by an officer, he was unstable on his feet, and there was evidence of vomit at the scene."

Gross.

A breathalyzer showed his blood alcohol was more than TWICE the legal limit.

Ultimately, the 31-year-old Tottenham star was hit with a $65,000 fine and his license will be suspended for 20 months.

His attorney issued a statement saying Lloris didn't intend to get drunk that night -- but fans at a restaurant kept buying him drinks.

9:49 PM PT -- Sources connected to the shoot tell us the images of Kendall were stolen from James and released without permission.

Kendall Jenner's completely in the buff, sprinting on the beach in a newly released portrait ... and the Internet is already having a field day.

Kendall's no stranger to nudity, but this photo -- along with several more reportedly from a series from photographer Russell James for his upcoming book "Angels" -- is Kendall like you've never seen her before ... and folks on social media seem to be in shock.

James' "Angels" collection was celebrated last week in NYC at a bash co-hosted by Cindy Crawford and Candice Swanepoel.

Here's new video of Conor McGregor hitting the gym to prep for his superfight with Khabib Nurmagomedov -- and he looks scary good.

He's sparring, he's grappling, he's knocking people on their asses ... it's impressive stuff.

Of course, Conor hasn't had an MMA fight since defeating Eddie Alvarez at UFC 205 in 2016 -- but he's booked to make his triumphant return to the Octagon at UFC 229 on Oct. 6.

Some people are worried Conor could have "ring rust" -- but when you're looking at the new highlight video, he seems sharp and strong.

Obviously, it's heavily edited -- but we all know what Conor's capable of ... and it's cool to see him back in beast mode.

As for Khabib, that dude is an absolute monster -- he's 26-0 and beat the dog snot out of just about everyone he's faced.

The two have bad blood -- remember, when Conor attacked that bus at Barclay's Center back in April, he was gunning for Khabib ... who had disrespected one of Conor's training partners earlier that week.

Floyd Mayweather dished out advice for Khabib -- telling him not to underestimate Conor, who's a "warrior."

Conor shot back with some insults for the entire Mayweather family.

Richie Incognito says he didn't threaten to shoot ANYONE during a heated incident at an Arizona funeral home back in August ... but admits he "lost his cool" after his father's death.

As we previously reported, cops swarmed Messinger Mortuary on August 20 after staffers secretly called 911 and said Incognito had ordered them to "cut his dad's head off for research purposes." They also claim Richie threatened to shoot the funeral director. Police say they found guns in his truck.

Now, Incognito is finally breaking his silence ... apologizing to his fans while maintaining his innocence.

“I just want to apologize to all my fans, and the people of the Bills Mafia, the Rams, the Dolphins, the University of Nebraska, all these people that have supported me. I let em down," Richie told Pat McAfee on his podcast.

"I AM NOT GUILTY. And you know the court process will play itself out. But I feel like I let everybody down. I lost my cool with my father passing. And I feel confident that I will be vindicated in the court process or whatever the heck we’re in right now.”

Kobe Bryant's basketball training campaign continues ... this time, Black Mamba is sharing his secrets with WNBA superstar Candace Parker!!

The retired NBA legend has been spreading his knowledge to hoopers like Jayson Tatum this offseason ... and has offered his services to Shaq's sons as well.

But Monday, he was focused squarely on the women's league -- hitting the gym with the L.A. Sparks superstar and fellow WNBAers Karlie Samuelson, Monique Billings and Gabby Williams.

Seems the training sesh was focused on improving footwork.

"[Kobe], I learned so much and was in awe to see the footwork in person," Candace posted ... "Here to prove older dogs can learn new tricks! #2019"

Kobe's sworn up and down he's done with pro basketball -- whether it's NBA or Ice Cube's BIG3 -- but he obviously still has an itch for the game.

A former Michigan State field hockey player claims Larry Nassar raped her back in 1992 -- and got her pregnant -- but when she tried to go to cops, a high-ranking MSU official shut her down.

The woman behind the suit is Erika Davis -- who was 17 years old when she suffered a knee injury during an MSU team practice and her coach referred her to Nassar.

During an exam, Davis claims Nassar crushed up a pill and made her drink it -- and a short time later she got "very woozy" and could not move her limbs.

Davis claims she passed out -- and woke up to Nassar raping her vaginally and ejaculating into her.

Later in the summer, Davis says a pregnancy test came back positive "and the only person who could have caused her to be pregnant was [Nassar]."

She miscarried a few weeks later, according to the suit.

Davis claims she told friends who recommended she go to the police -- but when she did, a detective told her he was "powerless to investigate ... and to go to the athletic department."

Davis says the athletic department had already dismissed her complaint and the Sergeant told her that MSU athletic director George Perles was a "powerful man" and that "she should just drop it."

Davis says she eventually moved on with her life and repressed the memories -- until 2018 after other victims began speaking out. That's when she decided to resurrect her legal action.

The car that got flipped in that raging Kentucky victory celebration over Florida this weekend DID NOT belong to a UK student ... and now the mother of the kid it belongs to is SUPER FREAKING PISSED OFF!!

Kentucky ended a 31-year drought beating Florida 27-16, prompting a crazy celebration/riot in Lexington where Matt O'Hara -- a 19-year-old who was visiting friends who attend UK -- had his car flipped over.

Matt's mom, Amy, was none too pleased about the car carnage ... and scrambled to make a GoFundMe page to get her kid a new whip ... and to lambaste the rowdy Wildcats responsible.

"When UK won, the students went nuts and started destroying my son's car. They ripped the doors off, shattered every window and then flipped over, totally destroying it."

Amy then asked why "young people think it is okay to destroy other people's property?" She ended her thoughts with the hashtag, #AngryMom.

As of right now, the GoFundMe page has raised roughly $2,300 of it's $5,000 goal ... but the comments section of the page is HILARIOUS ... with multiple UK fans blaming Matt for parking there, and Amy for not having full coverage on her son's car.

President Trump believes there's plenty of proof Hillary Clinton is actually the one guilty of colluding with the Russians, and openly discussed it in meetings ... according to the new recording Omarosa just released.

She says this audio is from an October 2017 meeting -- Sarah Huckabee Sanders and Hope Hicks are heard talking to POTUS about Robert Mueller's investigation. Trump gleefully discusses a report claiming Hillary's campaign dropped millions to get the alleged Russian dossier on Trump ... which he calls, "the phony report."

You can hear Trump say, "So the whole Russia thing, I think, seems to have turned around. What do you think, Sarah [Sanders]?" Sarah replies, "Absolutely."

Omarosa released the audio Monday morning on "The View" -- and added a confession of sorts, saying ... "Hillary Clinton was robbed and I was a co-conspirator in that robbery. [I] helped this con man get into office."

We'll give her this -- she knows how to sell a book. Nearly a month after its release, 'Unhinged' is still near the top of several bestseller lists.

Wanna know how to help fix the San Francisco 49ers' passing attack??

Go get Dez Bryant ... at least, that's what Jerry Rice says.

ICYMI ... Jimmy Garoppolo got wrecked by the Vikings on Sunday -- chucking 3 picks and completing less than 50 percent of his passes in a 24-16 loss.

Jerry noted the WRs could have done better -- saying they've "got to get separation in the Red Zone ... I call it winning at the line of scrimmage."

That's when somebody asked the greatest wideout of all-time if the ex-Cowboys superstar could be the solution ... and it seems Jerry's on board.

"I think he can help us with experience and knowledge about the game," Rice said.

FYI ... Dez revealed two teams on Sunday he'd love to play for -- the Patriots and the Redskins.

Nobody was happier to see Aaron Rodgers' insane comeback Sunday night than Danica Patrick ... 'cause she showered her man with praise after the win -- calling him the greatest of all time!!

The ex-NASCAR driver had a luxury box seat to Rodgers' rollercoaster ride against the Bears ... with cameras showing her nervous during Aaron's injury and shock during his comeback.

When the game was over -- and the injured QB had led his team from down 20-0 to a 24-23 win on one healthy leg -- she took to social media.

The pic was of a Lambeau Field T.V. -- complete with a goat emoji and the words, "Unreal baby."

FYI ... this ain't the first time Danica's celebrated her man's Packers greatness -- remember the custom bottle of champagne she popped after he inked his mega deal?!

Seems like Aaron's not the only one angling for a ring this season ...

By the way ... Randall Cobb -- the dude who caught the game-winning, 75-yard touchdown from Rodgers -- had quite the postgame celebration too ... giving his newborn baby the game ball!!

The baby boy -- Caspian Cyrus Cobb -- is barely a month old ... but little man's already got a piece of Packer history for the rest of his life.

This is not good.

A newspaper in Australia is catching A LOT of heat over a cartoon that was trying to spoof Serena Williams' incident at the U.S. Open -- because it's racist as hell.

The cartoon -- drawn by Mark Knight (editorial cartoonist for the Herald Sun newspaper) -- shows the tennis superstar stomping on her racket.

But, let's get serious, it looks like a Jim Crow-era, Sambo-style caricature of a black person -- not Serena Williams.

The cartoon has been blasted by athletes and celebs including J.K. Rowling who said, "Well done on reducing one of the greatest sportswomen alive to racist and sexist tropes and turning a second great sportswoman into a faceless prop."

ESPN's Jemele Hill noted the racism is "About as subtle as Fran Drescher’s voice."

So far, it doesn't seem like the Herald Sun is backing down -- they retweeted the image and haven't pulled it.

At least, not yet.

As we reported ... Serena was penalized several times during Saturday's U.S. Open finals match against Naomi Osaka. Serena went off on the judge claiming he was a "thief" who stole a point from her.

The judge then penalized Serena a game for the "verbal abuse." Williams continued to go off on the guy to other tournament officials claiming the judge would never treat a man that way.

Alex Rodriguez became the wealthiest burger store janitor on earth Sunday -- when he busted out the mop and went to town at Wahlburgers ... all because the Yankees got swept by the Red Sox.

It was all part of a bet A-Rod made with Mark Wahlberg during the Yankes, Sox series back in August. If the Yanks lost, Alex had to work at Mark's family burger joint.

Not only did the Yanks lose the series, they got SWEPT -- so, Alex reported for duty on Sunday ... and, to his credit, he did it all with a smile on his face.

"Last month, @markwahlberg and his @RedSox brought the broom out and swept my @Yankees. So today, I got the mop," Alex posted on social media.

"It was time to me to hold up my end of the deal and report for duty to the @wahlburgers location near Fenway Park. Today, I had to do a little bit of everything - greet customers, flip burgers, clear tables, and yes, mop the bathroom floor. But what I thought was going to be a tough day turned out to be a day I really enjoyed."

As for Mark, he gloated.

"Needless to say, Alex failed miserable in his prediction ... So, now he has to show the greatest fans in the world how to get his hands dirty and serve up some delicious Wahlburgers. What do you say Alex? It’s time to go to work, buddy. Start flipping ’em."

Alex says he hopes to make another bet with Mark in the future and get some revenge.

Ryan Lochte was sweatin' it out at his wedding over the weekend ... but it was probably more because of the 108 degree weather than nerves.

The 6-time Olympic gold medalist and ex-Playboy Playmate Kayla Rae Reid exchanged "I Dos" in Palm Springs on Sunday in front of 100 of their closest friends.

Lochte sported a tan suit and a bunch of sweat ... while Reid didn't let the heat keep her from looking incredible.

We broke the story -- Lochte and Reid got hitched back in January after announcing their engagement in October 2016.

The couple welcomed their son, Caiden, back in June 2017 ... who served as a ring bearer for the ceremony.

John Legend just joined a group of elite performers ... with a Tony, Oscar, Grammy and now an Emmy award to his name.

Legend completed the accomplishment Sunday night when he took home an award for Outstanding Variety Special (Live) for his work on Jesus Christ Superstar Live in Concert. Legend joins Whoopi Goldberg and Mel Brooks as EGOT winners and is the first African American man to do so.

As for a breakdown of John's other awards ...

Tony -- 2017 for Best Revival of A Play for his work on Jitney

Oscar -- 2015 Best Original Song for "Glory"

Grammy -- Legend has 10

Congrats!