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Imagine President Trump sliding into your DMs -- okay, now take a deep breath because it's not THAT bad, but most likely you DID just get a text from him ... and a dead serious one at that.

If you haven't looked down at your phone recently ... FEMA sent out the first nationwide presidential alert text on behalf of POTUS Wednesday at 2:18 PM ET. It was just a test, and the real thing would only be used during a national crisis when it would be necessary to immediately contact all citizens.

We had our cameras set on Trump's Hollywood Walk of Fame star and at Time's Square -- and the moment the message hit was pretty obvious -- check out everyone who pulled out their phones.

Interestingly, the text is neutral and contains zero messaging directly from Trump -- "THIS IS A TEST of the National Wireless Emergency Alert System. No action is needed." FEMA says the Prez gives the go-ahead to send the text, while FEMA drafts and sends the actual message.

If you're wondering ... the system doesn't allow 45 to wake up in the morning and decide on a whim to send a blast message to all Americans. Still gotta see Twitter for that.

Cristiano Ronaldo is firing back against allegations he raped a woman at a Vegas hotel back in 2009 -- saying, "Rape is an abominable crime that goes against everything that I am and believe in."

The soccer superstar is being sued by Kathryn Mayorga -- who claims she met CR7 at Rain Nightclub in the Palms hotel in June 2009 and he invited her up to his penthouse suite to party and hot tub.

There are photos of Mayorga and Ronaldo hanging out at the nightclub together that evening.

While changing her clothing, Mayorga claims, "Ronaldo entered the bathroom, exposed his erect penis and asked [her] to perform fellatio."

Mayorga says she refused and wanted to leave -- but Ronaldo "pulled [her] into a bedroom and onto a bed and attempted to engage in sexual intercourse."

Mayorga claims she tried to fight Ronaldo off -- but he turned her onto her side and sodomized her while she screamed "no, no, no."

In her suit, Mayorga claims she reported the incident to the Las Vegas Metro Police Dept. -- but didn't identify Ronaldo by name out of fear of retaliation.

Mayorga claims immediately following the 2009 incident, Ronaldo and his team of "fixers" coerced her into signing a settlement and nondisclosure agreement -- in which she got $375k in exchange for her silence. She's seeking in her lawsuit to void the deal.

Now, Ronaldo is speaking out ... adamantly denying the allegations.

"I firmly deny the accusations being issued against me," Ronaldo said.

"Rape is an abominable crime that goes against everything that I am and believe in. Keen as I may be to clear my name, I refuse to feed the media spectacle created by people seeking to promote themselves at my expense."

"My clear conscious will thereby allow me to await with tranquillity the results of any and all investigations."

Kanye West and his father are buggin' out -- in a good way -- to celebrate his old man beating cancer.

Ye just announced in a very unique way that his dad, Ray West, has kicked cancer's ass ... by sharing a photo of a plate full of bugs.

West says ... "My dad and I are going to eat this plate of bugs to celebrate him beating cancer. No more fear."

Kanye's in Detroit Tuesday ... so it's unclear where he was able to find this cuisine.

We broke the story ... Ray was diagnosed with prostate cancer in July -- not stomach cancer as was first believed -- and Kanye dropped everything to help out upon getting the news.

Fortunately, it seems like it's all good for his dad now.

Kanye West says he hasn't fully formed his views on abolishing the 13th Amendment -- which outlawed slavery -- but he promises he'll be ready to explain it when he appears Monday on "TMZ Live."

We got Kanye Sunday leaving Mel's Diner in WeHo after flying back from NYC, following his 'SNL' appearance.

Kanye started explaining the origin of the Constitution, but our photog called out the fact that the 13th Amendment was passed long after the Constitution was ratified -- December 1865 to be precise. And, the driving force was not a founding father -- it was Abe Lincoln.

Kanye insinuated there might be evidence Abraham Lincoln might have been black. FYI, there's no credible evidence to support this theory.

Kanye tweeted a clarification of his 13th Amendment comment ... "The 13th Amendment is slavery in disguise meaning it never ended. We are the solution that heals."

In case you're wondering, here's how the 13th Amendment goes ... "Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction."

Elon Musk is getting a job title change ... because he'll no longer be a Tesla chairman after reaching a settlement with the SEC.

The Securities and Exchange Commission has settled with Musk after hitting him with a lawsuit this week for misleading investors after he tweeted in August ... "Am considering taking Tesla private at $420. Funding secured."

According to the legal docs ... Musk will have to pay a civil penalty of $20 million as part of the settlement and give up his role as chairman of the board for at least three years. He has 45 days to relinquish his chairman title.

Tesla will also pay a $20 mil fine and appoint 2 new independent directors to the board. However, Musk will remain CEO of Tesla.

As we reported ... the SEC alleged Musk's tweets caused significant confusion and disruption in the market for Tesla's stock, and ended up hurting investors' wallets. It also wanted to "prohibit him from acting as an officer or director" of any public company.

In losing his chairman role, it looks like the SEC will get part of its wish. It should be noted the settlement is still subject to court approval.

Will.i.am is getting blasted for appearing so bored, he was checking his iPhone during a Black Eyed Peas concert.

Will and Co. were performing at the Melbourne Cricket Ground Saturday in Australia -- the main pre-game entertainment at the Australian Football League Grand Final.

Check out the video, as Will checks his phone at least twice as the group sings its hit, "Let's Get it Started."

He later had an explanation ... "Sharing on socials isn't checking phone mid-song ... that's me being a performer & cameraman showing the world how Awesome Australia is."

Nate Diaz is straight trippin' if he thinks UFC will create a 165-pound division for him and Dustin Poirier -- and Dana White tells TMZ Sports it AIN'T HAPPENING!!

Nate's been confusing the hell out of people on social media -- falsely claiming Dana created the weight class for his upcoming fight at UFC 230.

Diaz also suggested he'd bail on the fight if Dana didn't comply with his demand.

We spoke with White who says Nate's been acting "nutty as hell" -- and he expects Diaz to show up and fight at 155 pounds on Nov. 3 ... just as he agreed to do.

Dana says Diaz signed the contract -- "You can't sign a deal and then do the things that he's doing right now, and not fight."

There was nothing random about the burglaries at the homes of Yasiel Puig and Robert Woods -- cops believe they were most likely targeted because they're pro athletes who were PLAYING when the crooks struck.

TMZ Sports broke the stories ... Puig was at Dodger Stadium and Woods helping the L.A. Rams crush the Vikings when intruders broke into their homes, both located in the San Fernando Valley.

Law enforcement sources tell us ... they don't believe the burglaries are connected -- but cops do think the bad guys in both cases were using social media and team schedules to plot their crimes.

Cops are also investigating to see if the crimes were inside jobs -- orchestrated by people connected to the athletes.

We're told cops are meeting with both Puig and Woods to help strengthen their home security -- including more surveillance cameras, alarms, lights and guards to stand watch while they're working.

Seems obvious ... but a lot of people feel "it could never happen to me" -- until it does.

Elon Musk just got hit again with a lawsuit from Uncle Sam, who's pissed about the tweet he fired off about Tesla last month ... and if the government gets its way it could cost Musk his job.

The Securities Exchange Commission is suing Tesla's CEO, claiming he misled investors after he tweeted in August ... "Am considering taking Tesla private at $420. Funding secured." The SEC's lawsuit includes several other tweets, such as ... "My hope is *all* current investors remain with Tesla even if we're private. Would create special purpose fund enabling anyone to stay with Tesla."

According to the docs, obtained by TMZ, Musk recklessly posted the tweets because he'd only had preliminary conversations about the possibility of going public, and did not consult with his board of directors about tweeting it. As a result, the SEC contends the information was misleading to investors who may have reacted.

The federal agency says his tweets caused significant confusion and disruption in the market for Tesla's stock, and ended up hurting investors' wallets.

The SEC's going for Elon's throat ... because they want to "prohibit him from acting as an officer or director" of any public company. The agency also wants a court to prevent him from further misleading tweets and to force him to pay back any profits he might've made as a result.

We promise ... this is actually Tom Hanks and not an old pic of the real Mr. Rogers, but the transformation is pretty uncanny.

Sony Pictures released the first image of Hanks Thursday in full sweater mode as Mr. Rogers ... sitting outside of what appears to be his trailer on a studio lot. The caption read ... "Tom Hanks is Mister Rogers, coming to a neighborhood near you October 2019."

Hanks' casting as Rogers for the film "You Are My Friend" was announced earlier this year to much applause. The dude really does look like Fred Rogers, even without the familiar getup and makeup job.

He also seems to have lost a significant amount of weight for the role ... maybe the skinniest he's been since "Cast Away?" Which reminds us ... RIP Wilson.

As we reported ... Mr. Rogers' youngest son, John, told us his late father was a big fan of Hanks, especially when it came to his iconic turn in "Forrest Gump." Apparently, Fred had seen the flick quite a few times.

John supports Sony's casting and said he'd be open to consulting with the actor on how best to play the role. No word on whether that's happened yet, but it's clear Hanks is ready to fill the kind man's big shoes ... neighbor.

Macaulay Culkin wants to make another big splash in Hollywood -- and he's shamelessly, and publicly, lobbying J.K. Rowling to help him do it.

The 38-year-old 'Home Alone' star tweeted the 'Harry Potter' author asking her to write him a role in the next movie in the 'Fantastic Beasts' series -- which is a prequel to the 'Potter' stories.

Macaulay's Hollywood game is still strong ... he starts with a suck-up of sorts, letting J.K. know he supports her casting an Asian woman to play Nagini ... Voldemort's snakey sidekick -- a move that's drawn criticism from some. Then he goes for the kill ... "Also, can you write me into the next movie? I'm Macaulay Culkin (From Home Alone: The Movie) and I was also a Pagemaster (experience in magic) ..."

J.K. has yet to respond, but Macaulay is not sitting around waiting. He's proactively also reached out to Dan Fogler, who plays Jacob Kowalski in the 'FB' series.

If you're wondering why Kawhi Leonard is trending on Twitter today ... it's because his laugh is freaking some people out.

The NBA star was officially introduced by the Toronto Raptors at media day on Monday -- when the usually serious dude broke out in laughter.

First, people aren't used to seeing Kawhi laugh ... so there's that.

Second, it was a little weird and now people are comparing him to a robot.

Kylie Jenner's discovery -- that putting milk on cereal is pretty fantastic -- was so moooooving to a California dairy farmer, he decided to pay tribute ... by naming his baby cow after her.

David Jones -- whose family owns Jones Farms in Stevinson, CA -- literally had a cow after Kylie sent shock waves through Twitter Tuesday when she revealed she'd tried cereal with milk for the first time and it was "life changing" ... and that cow's now her namesake.

Kylie the calf was born Wednesday on the farm, and as you can see ... she's so freaking cute.

We broke the story ... Kylie the human may have lied about just trying milk with cereal for the first time this week, because we found an Instagram post of hers from 2013 in which it appears she had bran flakes with milk.

Then again, it might have been yogurt.

Kylie Jenner is about to go from milk-less to milk overload thanks in part to her very public decree over how to drench her cereal.

Jenner sparked the equivalent of a social media riot Tuesday when she tweeted, "last night I had cereal with milk for the first time. life changing." She also posted a series of videos talking about the whole ordeal and even suggested she might get adventurous in her future cereal endeavors, with almond milk.

While Jenner's statement may not have been totally true -- we did some HEAVY Instagram digging -- one almond milk company wants to make sure Kylie's flakes are never dry again.

An Almond Breeze rep tells us the company had actually been preparing to reach out to Kylie to supply her with a few samples of product ... but Tuesday's cereal video set that plan into high gear.

The rep tells us they're getting ready to ship out a mini gift package to Kylie ... and you can bet there will be plenty to float her cereal.

Dascha Polanco believes Donald Trump's claim the death toll in Puerto Rico was inflated to make him look bad, only proves one thing -- he's all about diversions.

The "Orange Is the New Black" star was at LAX Friday when she called out the Prez for denying thousands died after hurricanes Maria and Irma. She can't understand how he's disputing hard numbers from multiple studies.

But, Dascha tells us that's not even the point -- the big picture is the situation in Puerto Rico shows we need to unite to help people in need ... and she says it's simply common sense.